Title: Nanotechnology in Communication Thesis: Nanotechnology innovation is the mixture of extreme developed technology and a responsibility towards its making. I. Nanotechnology and its initiative should have a motive to bring a revolution to the world as in the industrial sectors, medical sectors, food safety, transportation and many more. These vast developed technologies should be as good as to build the trust to the society and prepare to go long way to the futuristic innovations. A. Main ideas: Responsible Innovation 1. Responsible development of nanotechnology implies sensitivity to public perceptions and public trust. a. US scientists and policymakers thought that the public might turn against the nano-development like GMOs in Europe with the feeling of risk and lack of trust. b. As with the developing nanotechnology, the understanding among the society and the technology is required to fully function and provide all the benefits to the public. c. The nanomaterial research, however, implies to manage the risk to the public for the production, application and use by applying the safety and well-being for the long-term. 2. Preserving the environment, human health and safety with the new development of nanotechnology. a. The nanotechnology helps to convert the pollutants in harmless materials to filter the air out such as manganese oxide which absorbs the toxic gases. b. The nanotechnology helps to improve the quality because it contains carbon nanotubes, zeolites which can be used to improve the quality of water. B. Main ideas: The problem of communication of nanotechnology to the public. 1. The responsible technology development interacted towards the failure of the development of the nanotechnology due to lack of public awareness, acceptance to the new technology. a. Lacking relevant information based on the material provided by the mass media. b. Wrong information and misinformation from the mass media influencing public attitudes towards nanotechnology and failed to communicate with public. c. Lack of knowledge in nanotechnology communication make an information difficult for the public to comprehend. C. Problems like deficits; heterogeneity; attitudes influenced by values and emotions. a. People based with the nanotechnology knowledge poorly and hardly familiar with the technology, harbors misconceptions, and has difficulties understanding central concepts. b. Differentiate of knowledge and understanding between subpopulations in society, making it difficult to develop communication strategies; religiosity and gender affecting perception and implications on how information is understood and how people interpret nanotechnology related information. c. Role of values and emotions ruining the theme of how nanotechnology develops and the obstacle lacking to communicate with public. d. Having less consistent with values and emotions leading to disbelief the provided information. D. Major solutions for the communication of nano ...

1. Title: Nanotechnology in Communication
Thesis: Nanotechnology innovation is the mixture of extreme
developed technology and a responsibility towards its making.
I. Nanotechnology and its initiative should have a motive to
bring a revolution to the world as in the industrial sectors,
medical sectors, food safety, transportation and many more.
These vast developed technologies should be as good as to build
the trust to the society and prepare to go long way to the
futuristic innovations.
A. Main ideas: Responsible Innovation
1. Responsible development of nanotechnology implies
sensitivity to public perceptions and public trust.
a. US scientists and policymakers thought that the public might
turn against the nano-development like GMOs in Europe with
the feeling of risk and lack of trust.
b. As with the developing nanotechnology, the understanding
among the society and the technology is required to fully
function and provide all the benefits to the public.
c. The nanomaterial research, however, implies to manage the
risk to the public for the production, application and use by
applying the safety and well-being for the long-term.
2. Preserving the environment, human health and safety with the
new development of nanotechnology.
a. The nanotechnology helps to convert the pollutants in
harmless materials to filter the air out such as manganese oxide
which absorbs the toxic gases.
b. The nanotechnology helps to improve the quality because it
contains carbon nanotubes, zeolites which can be used to
improve the quality of water.

2. B. Main ideas: The problem of communication of
nanotechnology to the public.
1. The responsible technology development interacted towards
the failure of the development of the nanotechnology due to
lack of public awareness, acceptance to the new technology.
a. Lacking relevant information based on the material provided
by the mass media.
b. Wrong information and misinformation from the mass media
influencing public attitudes towards nanotechnology and failed
to communicate with public.
c. Lack of knowledge in nanotechnology communication make
an information difficult for the public to comprehend.
C. Problems like deficits; heterogeneity; attitudes influenced by
values and emotions.
a. People based with the nanotechnology knowledge poorl y and
hardly familiar with the technology, harbors misconceptions,
and has difficulties understanding central concepts.
b. Differentiate of knowledge and understanding between
subpopulations in society, making it difficult to develop
communication strategies; religiosity and gender affecting
perception and implications on how information is understood
and how people interpret nanotechnology related information.
c. Role of values and emotions ruining the theme of how
nanotechnology develops and the obstacle lacking to
communicate with public.
d. Having less consistent with values and emotions leading to
disbelief the provided information.
D. Major solutions for the communication of nanotechnology to
the public.
a. Conveying the correct information through media to the
public is the key solution to make people understand about the

3. development and benefits of nano technologies
b. Strong policies and regulation allow people to believe
towards the development
c. There should be early public involvement in the process of
developing and innovating the technology as well as providing
the correct information regarding nanotechnology.
List of the articles:
What is the problem? A literature review on challenges facing
the communication of nanotechnology to the public.
Nanotechnology: Risk Assessment and Risk Management
Perspective.
Opening up nanotechnology dialogue with the publics: Risk
communication or “upstream engagement”?
References
Boholm, Å., & Larsson, S. (2019). What is the problem? A
literature review on challenges facing the communication of
nanotechnology to the public. Journal of Nanoparticle
Research, 21(4), N.PAG. https://doi-
org.dcccd.idm.oclc.org/10.1007/s11051-019-4524-3
Nanotechnology advancement ought to be socially and morally
dependable is by and large acknowledged by researchers,
analysts, controllers, and industry, and the possibility of public
inclusion and correspondence is an integral part of the
conceptualization of mindful innovation improvement.
Valverde Jr., L. J., & Linkov, I. (2011). Nanotechnology: Risk
Assessment and Risk Management Perspective. Nanotechnology
Law & Business, 8(1), 25–47.
Likewise, with numerous new and arising advancements, the
potential individual and cultural advantages related to
nanotechnology are considerable.
Pidgeon, N., & Rogers-Hayden, T. (2007). Opening up
nanotechnology dialogue with the publics: Risk communication
or “upstream engagement”? Health, Risk & Society, 9(2), 191–
210. https://doi-

4. org.dcccd.idm.oclc.org/10.1080/13698570701306906
Nanotechnologies address a huge trial for assumed upstream
responsibility that is public help before gigantic inventive work
has happened and before the establishment of firm open
viewpoints or social depictions about an issue.
Nanotechnology in Communication
Abstract:
Nanotechnology these days turned into the most astounding
investigations created and functioning examination territories in
numerous fields including common, synthetic designing,
hardware, and medication, likewise in materials. In present-day
sciences, nanotechnology is considered as the following modern
upset which it might give more prospects to surpass our
assumptions in numerous fields. In media transmission
designing nanotechnology could give viable answers for power
proficient figuring, detecting, memory development, and
human-machine association. Nanotechnology in correspondence
frameworks additionally gives the capacity to makers to deliver
central processors and sensors that are extensively more modest,
quicker, more energy productive, and less expensive to make
than their present-day modules. In this paper, an outline of
numerous issues identified with nanotechnology in
correspondence frameworks are talked about, and furthermore
paper will give a short thought of the likely use of different
nanotechnology advancements in the correspondence
frameworks and the potential for prospects investigates that
may prompt improved correspondence frameworks.

5. Keywords:
Nanotechnology, communication, responsible innovation,
upstream engagement, technological risks, media management.
Introduction:
Internet, a global network, which connects people from one part
of the world to another in a nanosecond. In 1960’s, the internet
was invented for the communications between scientist and
military but now it is used by millions of people. Along with it,
many pros and cons came along. However, people use it more as
an advantage to invent new things and become successful to
take the world where it is now. Nanotechnology innovation is
the mixture of extreme developed technology and a
responsibility towards its making. Around two decades ago
nanotechnology began to reach its’ peak enlightening the
development of industrial sectors, technologies, environment,
medical sector, food, water and so on. It is one of the immense
fields where there are tremendous research-based project going
on to make the field even better.
The growing development in nanotechnology in the medicinal
field made it easier for the health workers to diagnose and
provide the right treatment fit for the patients. Alongside, the
development of nanotechnology was started to make the day-to-
day life easier for the public including their safety and
environmental conservation. The development of
nanotechnology brings ethical, legal and social issues with it.
Responsible Innovation:
Development of nanotechnology has immense impacts in the
world. Its progress has gone beyond any imagination and vast
compared to its previous development. A huge responsibility to
save the world in scarcity maybe one of its fundamen tal goal.
Thus, nanotechnology has made a great change in the

6. relationship between science, technology, and the mankind. In
the field of telecommunication and making it a great revolution
with communication technologies, nanotechnology plays a very
crucial role. Nanotechnology has impacted this industry in
numerous ways and contributed as an innovation of software,
applications, and other different mediums. With the research on
nanotechnology, it is believed that nanotechnology will be able
to locate, analyze and solve the problems to make our lives to
function more conveniently. The responsible development of
nanotechnology to benefit the society, environment always
requires the involvement of public, their knowledge and
acceptance towards the uprising innovation.
Wireless technology
The use of wireless technology is increasing drastically and the
utilization of nanotechnology in these wireless devices and
programs are high performance, lower power consumption,
compact sizes and advanced features. These technology makes a
great enhancement in the social life including both home and
office. Maximum usage of nanotechnology in these wireless
devices work in improving the surrounding as they could use as
sensors to measure things prior to what is going to happen, for
example, earthquake detector, smoke detector, motion sensors
and many more, The modern devices use high frequencies, high
data with effectiveness which requires nanotechnology to
function in an efficient way.
Nano communication and networks
As we know, nanotechnology takes a big place in nano
communication and networks. The increasing use of the mobile
led to the development of 5G wireless communication (which
uses nano antennas) to enhance the network coverage and the
wireless communication more efficiently. The correspondence
between Nanomachines occurs as in the customary
correspondence that implies the frameworks need to send a
message over a transporter to the collector and the data
conveyed ought to be encoded on the transmitter side and
decoded in the beneficiary. With the use of MIMO technology,

7. the components were able to be reduced to nano-size.
Problem of communication of nanotechnology to the public:
Nanotechnology started to reach it’s peak almost around 2000s’
and was recognized as the responsible development establishing
the Nanotechnology Innovation (NNI) done with the potential of
giving the outcome of a change in the society for good to make
the lives of the public easier. Even with the responsible
development of nanotechnology with the uprising developments,
scientists still feared of facing the failure in terms of public
acceptance. Public approach towards nanotechnology is
controlled by various factors such as media, ability to process
the change in the environment, cultural bias and so on.
Religious beliefs play a crucial role to provide a negative
impact to support nanotechnology. Another exposure to the
problem is the risks involved and impact of nanotechnology
towards the community. This factor changes the attitude of
public regarding the information which leads to provide
unstability to the innovation. Communication between
technology and public is very delicate matter.
Major solutions for the communication of nanotechnology to the
public:
Media management
The media plays an important role to influence the public about
the occasion of nanotechnology. In today’s world, media is
considered as huge influencer in changing people’s attitude
towards certain things. According to the research, public
judgement is based on the information provided by the media
and how it is represented. The media can increase awareness
among public to inform about the studies and ongoing research
on specific topic and how it can benefit the public. The
campaigns including the mass media can be a huge influence in
the public providing science programs on broadcasting
channels.
Strengthening policy and regulation

8. The examination of nanotechnology on the safety of the
products should be legally approved. The implication of
nanotechnology should be safe for the public use. Due to the
ongoing controversies on nanotechnology, the federal laws and
policies regarding the research should be implied more on use
allowing the public to know about the policies and regulations
which will reduce the exploitation and the risks related to the
problems. The support and knowledge of nanotechnology plays
a vital role in strengthening the regulations. Government must
ensure about the policies and guidelines to be effective for the
involvement of public.
Increase clarity and consistency in communication.
The nanotechnology should be socially accepted by the public
through the communication between consumers and the
scientists. The public should be aware about the steps involved
in the development and the drawbacks in the technology. This
will help the public to understand more about the use and
misuse of it. According to the research done in many countries,
public still lacks the knowledge of nanotechnology and its
principles. Public participation is very important to understand
the information and value of the technology. There still lies the
conflict towards the risk involving nanotechnology raising the
question of sustainability. To provide clarity and consistency in
communication, the scientific terms should be defined and
clearly explained to general public which provides them more
understanding of what they’re dealing with and what does it do.
Conclusion
Nanotechnology can add a greater number of correspondence
methods that can't be anticipated at present and may exceed
proportion creative mind since this innovation in the principal
period of examination, especially in the field of media
communications designing exploration. Nanotechnology has
become advanced since its origin in industrial, medical, food,
transportation and many more sectors. New nanotechnologies
are being developed which have an increasing impact on our

9. daily lives which modify our life for the better. The usage of
distant correspondence is rapidly growing and quickly
expanding. It has introduced very crucial platform for
communication and substantially impact its operation to meet
the highest expectations of the people. Like everything, nano
technologies also have cons and effects on the environment as
well as the health of the people. But with the communication
between the developers and public, the development will be
faster and in a safer way.
References
Boholm, Å., & Larsson, S. (2019). What is the problem? A
literature review on challenges facing the communication of
nanotechnology to the public. Journal of Nanoparticle
Research, 21(4), N.PAG. https://doi-
org.dcccd.idm.oclc.org/10.1007/s11051-019-4524-3
Nanotechnology advancement ought to be socially and morally
dependable is by and large acknowledged by researchers,
analysts, controllers, and industry, and the possibility of public
inclusion and correspondence is an integral part of the
conceptualization of mindful innovation improvement.
Pidgeon, N., & Rogers-Hayden, T. (2007). Opening up
nanotechnology dialogue with the publics: Risk communication
or “upstream engagement”? Health, Risk & Society, 9(2), 191–
210. https://doi-
org.dcccd.idm.oclc.org/10.1080/13698570701306906
Nanotechnologies address a huge trial for assumed upstream
responsibility that is public help before gigantic inventive work
has happened and before the establishment of firm open
viewpoints or social depictions about an issue.
Unmesha, Ray. “The Environmental Impact of
Nanotechnology.” AZoNano.com, 4 Jan. 2019,
www.azonano.com/article.aspx?ArticleID=5114.
Joubert, Isabella A., et al. “Public Perception and Knowledge on

10. Nanotechnology: A Study Based on a Citizen Science
Approach.” NanoImpact, Elsevier, 4 Dec. 2019,
www.sciencedirect.com/science/article/pii/S2452074819301107.
Hao, Huali, et al. “Material Advancement in Technological
Development for the 5G Wireless Communications.” De
Gruyter, De Gruyter, 1 Jan. 2020,
www.degruyter.com/document/doi/10.1515/ntrev-2020-
0054/html.
Managerial Accounting – Week 7 Assignment 2
Ford-Firestone Ethics Case Study
Please read the article The Ford-Firestone Case found in the
Week 7 required reading.
Upon reading the article, please complete the following items:
Provide a review of this article using APA formatting
guidelines. The paper should be a minimal of
four pages, not including the cover page and reference page. At
least four references (including
the article used for the summary) are required for this paper.
Content Requirements
1.) Provide a summary of the case within the article
2.) Who do you think was at fault for the tire explodi ng?
Please support your claim with
evidence from the article and other references.
3.) Were there any ethical violations committed from either
Ford or Firestone? Please support

11. your claim with evidence from the article and other references.
4.) Please apply the lessons learned from this case and apply it
to a particular situation from
either your past, current, or future career.
Provide a review of this article using APA formatting
guidelines. The paper should be a minimal of
four pages, not including the cover page and reference page. At
least four references (including
the article used for the summary) are required for this paper.
View your assignment rubric.
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