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Flyer And Magazine
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Flyer Design: 50 Brilliant Examples You Can Learn From
We see them everyday — in the mail, at work or school, on community bulletin boards, in store
windows. Flyers.
TODAYS TOPICS:

That’s right, those bits of paper that often end up in the trash,
trampled in the street, or buried under a pile of bills. But if
they’re doing their job (read: have been designed well), flyers
should catch your attention and maybe even get you to take
action (attend this grand opening; use that coupon; buy tickets
to this concert — you get the idea).
Maybe you’re a business owner and you don’t want your
marketing efforts to end up in the recycling bin. Or maybe you
need to advertise an event or fundraiser for your club or
community organization. Whatever your needs, check out 50
stellar examples below with design tips that will get you inspired
for your next flyer design project. And when you’re all ready to
design your own, Our collection of awesome flyer templates are
waiting for you to edit and customize.
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https://goo.gl/YWPKWv

01. Embrace Color
Bright, bold color palettes really give flyers punch and
attract attention, even from across a room. This design
by Martin Azambuja uses vibrant hues that reflect the
fresh ingredients of the dishes the flyer is advertising.
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02. Mix It Up
Combining different font styles and sizes can give your
flyer a distinct look and help it stand out. In this piece
from Overloaded Design, 3D effects on the text and
some subtle, grungy textures also make the design pop.
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03. Keep It Simple
A simple, elegant design has impact of its own. As with this flyer from Valerie
Jar, text is kept to a minimum and the design elements are spaced generously.
generously. The edge-to-edge background photo and clean white-and-orange
centerpiece also help give the flyer an understated sophistication.
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04. Blast to the Past
The handcrafted look is big right now (whether designs really are handmade or are just
created to look like it). This screen-printed flyer from The Prince Ink Co. features
whimsical, hand-drawn typography, which is very appropriate for a print company that
runs all its prints by hand. Using a “form equals content” approach to design like this can
can be very effective.
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05. Play With Patterns
Patterns make a striking
visual statement, whether
you use them throughout
your design (like in this
flyer by Joris Rigerl) or just
as an accent. Because the
human eye naturally
notices patterns, including
them in your design is a
surefire way to get more
people looking at your
flyer.
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06. Study Shapes
Like patterns, shapes are a
great attention-getter,
especially when applied
creatively. This flyer
by Justin Krout uses shape
in both the text and the
graphics. Notice how the
tilting shape of the text
makes for a unique and
eye-catching title, while the
the mountain below is
made up of triangles of all
shapes and sizes, creating a
a multifaceted, almost 3D
effect.
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07. Work the Details
Finely detailed graphics can be stunning, but how do you avoid making
your design look too busy? A limited color palette helps, as does a focus
on symmetry and balance, like in this design by Kristie Kam. This flyer also
also keeps things polished by sticking to a visual theme — in this case, a
heavy emphasis on geometric shapes and patterns.
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08. Pick a Color Scheme
Choosing a cohesive color scheme (maybe the colors in your company’s
logo) and/or staying in the same color family or temperature (warm or cool)
cool) really pulls your design together. This folding flyer by Evan
Travelstead sticks to cool blues and grays against bright white for a clean,
polished look.
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09. Get Seasonal
If you’re designing a flyer for a holiday or event associated with a particular time of
year, capitalize on that and use imagery associated with the occasion. Viewers will
immediately relate to the design because it’s familiar or nostalgic. This design
from Digital Space uses reindeer and snowflakes in a sleek, retro-inspired way that’s
creative rather than cliché.
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10. Make Space
Paying close attention to spacing and alignment is an important step in the design
process — one that can make or break a project. See how in this flyer by Pashlov Egor, all
all the icons in red are approximately the same distance apart? Though there’s a lot
going on, everything fits together nicely, almost like puzzle pieces, without looking
crowded.
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11. Go the Extra
Mile
When’s the last time you
saw coupons with hand-
drawn illustrations? Giving
your design that extra
personal touch, like Mel
Larsen did in this flyer, will
be sure to catch the
attention of your viewers
and give them a good
impression of your brand
or organization.
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12. Rough It Up
Designs that are textured
or a little rough around the
edges can be a nice
contrast to all those more
slickly produced flyers out
there. As with this hand-
carved block print by Jack
Daniel Bagdadi, sometimes
designs (much like people)
are all the more appealing
and dynamic for their little
imperfections.
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13. Lead In
Take a page from art class and use the concept of leading lines. A common
composition trick in art and photography, leading lines are just what they sound like
— they lead in to the part of the image that the artist wants viewers to focus on. In
this design by Macrochromatic, the diagonal lines of the mountains intersect with
the sides of the red triangles to form arrows that point right at the band’s name.
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14. Point and Shoot
For designs that feature photography, choosing high-quality,
visually appealing pictures is a must. In this advertising
flyer, Jackie Lay makes the photos the center of attention,
selecting images that draw viewers into the scene.
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15. Take Risks
Using unexpected color combinations, like the aqua and magenta pairing in
this flyer by Joshua Benedikt, will be more likely to get a second look than
designs that play it safe with color choices. Don’t be afraid to experiment with
with color — you never know what might look good until you try it!
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16. Go Dark
A predominantly dark color scheme with bright splashes of color
adds extra pizzazz to any design project. This noirish piece
by Pretty/Ugly Design gives off a mysterious vibe with black and
white elements, while the swash of red adds drama.
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17. Make It
Minimalist
Want viewers to laser in on your
flyer? Try a minimalist design.
There’s a reason big, successful
companies like Apple embrace
minimalism in their design
aesthetic — It’s effective. It’s
sleek. People like it. Take this
series of flyers by Barthelemy
Chalvet: the focus is on a single
image surrounded generously by
negative space; content is
stripped down to only what’s
necessary; the font is simple and
clean.
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18. Innovate
If you really want to go
all-out with a creative
presentation, paper is a
pretty versatile medium.
Clever folding, moving
parts, or other
interactive elements can
make for an
unforgettable
advertisement, like this
one from Kelli Anderson.
It uses a simple form of
animation known as
lenticular printing.
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19. Find Balance
It can be tricky to make sure ornate designs are composed well and easy
to read — but it can be done, and with impressive results — for instance,
this hand-illustrated flyer by Joel Felix. If you’re considering a flyer design
that features lots of details, good spacing, symmetry, and a plain, single-
color background will help you go from busy to balanced.
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20. Layer Up
Layering different elements of your design can help you fit more
information on your flyer, while creating a striking composition at the same
same time — a win-win. This design by Steve Wolf layers multiple design
elements, including text, while keeping everything readable. The result: an
unusual and eye-catching layout.
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21. Go Old-School
Remember when (before we had cell phones to remember phone numbers
for us) there were those flyers that had tear-off tabs — little strips of paper
with contact information on them? This flyer concept from Glenn Jonesrevisits
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22. Get Artsy
Including design elements inspired by traditional art mediums — whether paint
paint splatters, watercolor splashes, ink drawings, or something else (real or
digital) — can give your flyer an extra-creative looks that feels custom-made.
This colorful example from Dussk Design layers different textures from the same
same color family in a way that feels spontaneous and energetic.
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23. Block It Out
Want to draw attention
to a certain part of your
design? Try placing it on
top of a block of color,
which shows that that
area is important,
especially when you use
a loud color like red or
yellow. In this example
from Rich Scott, the red
area highlights the key
information: the brand
name, the website, and
that magic word: FREE.
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24. Offer an
Incentive
If you’re creating a flyer hoping
that your audience will do
something when they receive it,
it’s a good idea to offer an
incentive. It could be a coupon or
a free gift (or both, like on this
flyer by Blake Thomas) to get
your audience to engage with
your brand. This design also has
something else going for it: it
pairs blue with an orangey,
golden hue — and blue and
orange are complementary colors
colors (or opposites on the color
wheel
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25. Think Outside the Box
One of the best things about designing a flyer is that you can let your
your creativity shine. Of course, different projects will have different
guidelines and requirements, but if you find yourself in a situation
where you have free rein, use it. The mountain of green monkeys in
this flyer by Sander Legrandmay not be the first illustration idea that
occurs to most of us… but you know what? It works.
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26. Keep It Clean
A clean, uncluttered approach to design is always a safe
bet. This example from Partho P. Folia keeps things crisp
with a streamlined sans-serif font and sharp, geometric
shapes.
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27. Experiment With Layout
Getting creative with the layout of your design produces a more interesting
visual experience and will make more people take notice of your flyer. For
instance, this design by Oguzcan Pelit places the main text within the borders
of an illustration, like it was scribbled there by hand.
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28. Stay True to Type
Typography is an essential part of almost any flyer. But the text
itself can be the only design element and work well. The bold type
type in this classic theatre poster by Paula Scher certainly stands
on its own.
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29. Angle It
Diagonal or angled lines
always make a layout
more dynamic, especially
especially when text is
involved. It’s different
than the straight lines of
words we’re used to
seeing, so it stands
out. This flyer from The
Tenfold Collective sets
everything on the
diagonal to nice effect
(notice the crisp
alignment).
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30. Evoke Familiarity
When you use imagery
that is familiar or
meaningful to your
audience, you create an
instant connection with
them and tap into their
emotions. This flyer
by In-Vision Promotions,
designed to look like a
Polaroid photo, might
bring back good
memories of fun with
friends or happy
vacations to people of a
certain age.
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31. Be Clever
Clever imagery or wordplay makes a flyer instantly
memorable; it catches the eye and engages the mind. Take
this flyer by PixelGreco—what says “retro summer party”
better than a melting cassette-tape-popsicle?
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32. Rinse and Repeat
Using repetition in your design can help get your message or
theme across more quickly. But repetition doesn’t have to be
boring. Tobias Tietchen keeps things fresh in his flyer by making
making the details of each repeated image a little different.
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33. Play Peek-A-Boo
Hiding pieces of your design behind other parts not only gives it depth and
makes for an interesting layout, but also makes people want to take a closer
look at your flyer. Check out how the text weaves in front of and behind the
saxophones in this flyer by P. Von Haggen.
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34. Get Personal
Try giving your design a personal touch, like the handwriting in this
this flyer by Sofia Copello. It reminds people that the flyer is
coming from a human who cares, not some nameless corporation.
corporation.
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35. Be Materialistic
Flyers can be printed on
just about anything.
Want to get really
creative? Try printing on
an unusual material. It
could be something easy
to find like handmade or
recycled paper or, if
budget allows,
something more
substantial like this laser-
cut wood flyer by Robert
Hellmundt.
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36. Map It Out
Promoting an event
that’s taking place at an
interesting or iconic
location? Include a map
as part of the design; it
could be practical or
more abstract, like this
illustrated flyer
from Parliament of Owls.
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37. Start Counting
If you’re working on a flyer that emphasizes dates, times, or
other numerical information, try making the numbers the
center of attention like Hype & Slippers did in this series of
flyers.
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38. Go With the Flow
Not all designs have to be perfectly aligned and orderly.
Free-flowing designs can work, too (especially when
that style suits your event), like this one byMiguel
Sarabua that features hand-painted typography.
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39. Step Back
Sometimes a design just speaks for itself… if we let it and don’t overthink the
design process. This flyer by Hilen Godoy is deceptively simple — just a few
letters and a single photograph creatively arranged — but it tells the whole
story. Adding any other design elements might spoil that elegant simplicity.
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40. Doodle Away
Maybe you were one of those kids who always doodled in class.
Why stop now? Handwritten or hand-drawn designs, like this one
by Funny Fun with Guillaume, give flyers a casual, personal feel.
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41. Pick One
Choosing a single image
to feature prominently in
your design gives a flyer
focus and gives you a
starting point to build
the rest of the design
around. This also works
well in a series, as Ali
Rahmoun has done here.
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42. Spread the
Cheer
Bright, cheerful colors
and friendly graphics are
an easy way to get your
audience in a positive
mood. This flyer by Nadia
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43. Play the Cute Card
Pets and children (especially young, cute ones) never fail to attract
attention. Stick one (or both!) on your flyer, and you’re sure to generate
some automatic interest. Amit Das went with a golden retriever for this
flyer.
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44. Get Gritty
A nice, gritty texture gives any design instant character and a certain
certain timelessness, and it works well on both text and graphics.
This event flyer from Max Ayalla has all kinds of textures going on for
for an authentic vintage feel.
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45. Go Back to Basics
The primary colors (red, yellow, and blue) are a basic color
combination that’s easy to fall back on when you can’t settle on a
more complex color scheme. Here, Micaela Carella pairs the three
with a bright aqua green.
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46. Try a Trend
Design trends come and go, and some are better than others. One you may have noticed
noticed lately is the “hero image”—a large picture that stretches across the width of a
design. It could fill up the whole screen on a webpage or form a high-impact header at
the top of a flyer, like Tremis Skeete did here. Text is often overlaid on hero images.
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47. Line Up
Lines can be used in all
sorts of useful ways in a
design — to frame,
emphasize, separate, etc.
etc. This flyer by Will
Tullos features outlines
and line patterns that
form a whole illustration.
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48. Frame It
Frame the part of your
design that you want to
stand out. A frame can
be a simple rectangle or
circle or more elaborate,
like the concentric circles
and sunrays that
surround the title of this
flyer by Henry Hu.
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49. About Face
We humans naturally look for and study faces. Including a face in your design
(or even the suggestion of a face, like the monocle-wearing, pipe-smoking
gentleman in this flyer by Masaomi Fujita) may help your audience identify with
with your flyer’s message.
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50. Get Back to
Nature
Flowers, trees, sunsets,
and nature’s other
wonders are something
everyone can appreciate.
appreciate. Placing
organic or nature-
inspired imagery in your
design, like the
illustration in this flyer
by Multia, should have
wide appeal.
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48. Frame It
Frame the part of your
design that you want to
stand out. A frame can
be a simple rectangle or
circle or more elaborate,
like the concentric circles
and sunrays that
surround the title of this
flyer by Henry Hu.

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