2.  Wendy Dransfield previously worked as an on-
site dedicated account director at Guru
Worldwide, Inc., based out of San Francisco,
California. In this position, she re-engineered
more than 25 percent of the workforce,
helping the company reduce costs and
streamline operations. Prior to joining Guru,
Wendy Dransfield worked as a senior account
executive for Nelson Staffing Solutions in San
Rafael, California. In order to become
successful, those employed as account
directors need to pay attention to industry
news and trends.

3.  In December 2014, Forbes.com released its
top 10 business trends for 2015 that will spur
success. One of these addresses the
rebranding of salespeople into consultant-
like roles. In 2015, top companies will spend
extra money on training its salespeople to
help customers make smart purchasing
decisions. Customers today tend to steer
clear of manipulative sales methods and
instead seek out well-informed consultation.

4.  Confirming this idea, the Corporate
Executive Board Company and Google
conducted research which found that
more than half of business-to-business
buyers have already made their
purchasing decisions before they even
speak with a vendor.