BI STRATEGY FROM A BIRD'S EYE VIEW (How to become a trusted advisor) | Omri H...Omid Vahdaty
In the talk we will discuss how to break down the company’s overall goals all the way to your BI team’s daily activities in 3 simple stages:
1. Understanding the path to success - Creating a revenue model
2. Gathering support and strategizing - Structuring a team
3. Executing - Tracking KPIs
Bios:
Omri Halak -Omri is the director of business operations at Logz.io, an intelligent and scalable machine data analytics platform built on ELK & Grafana that empowers engineers to monitor, troubleshoot, and secure mission-critical applications more effectively. In this position, Omri combines actionable business insights from the BI side with fast and effective delivery on the Operations side. Omri has ample experience connecting data with business, with previous positions at SimilarWeb as a business analyst, at Woobi as finance director, and as Head of State Guarantees at Israel Ministry of Finance.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
BI STRATEGY FROM A BIRD'S EYE VIEW (How to become a trusted advisor) | Omri H...Omid Vahdaty
In the talk we will discuss how to break down the company’s overall goals all the way to your BI team’s daily activities in 3 simple stages:
1. Understanding the path to success - Creating a revenue model
2. Gathering support and strategizing - Structuring a team
3. Executing - Tracking KPIs
Bios:
Omri Halak -Omri is the director of business operations at Logz.io, an intelligent and scalable machine data analytics platform built on ELK & Grafana that empowers engineers to monitor, troubleshoot, and secure mission-critical applications more effectively. In this position, Omri combines actionable business insights from the BI side with fast and effective delivery on the Operations side. Omri has ample experience connecting data with business, with previous positions at SimilarWeb as a business analyst, at Woobi as finance director, and as Head of State Guarantees at Israel Ministry of Finance.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Turning Analysis into Action with APIs - Superweek 2017Peter Meyer
Presentation given by Mark Edmondson and Peter Meyer at Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions.
Accelerate Sales Effectiveness in a Sales 2.0 World - Barry Trailer from CSO Insights and Ken Rudin from LucidEra provide valuable information to sales people, sales managers, and sales operations about the importance of business analytics to bottom-line success.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Retail AI at work: How leading retailers are using AI to optimize pricing and...National Retail Federation
NRF 2019: Retail's Big Show
Michael Feindt, Founder and Chief Scientific Officer, Blue Yonder
Desikan Madhavanur, EVP and Chief Product Development Officer, JDA Software
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Quantify your impact: how to measure the ROI of your talent brand | Talent Co...LinkedIn Talent Solutions
Today’s talent leaders are more empowered than ever to quantify the connection between talent brand and talent acquisition success. However, with so much data at your fingertips, it’s easy to get overwhelmed. Join us to learn how to pinpoint the key metrics & data points that matter most when measuring your talent brand and use them to tell a cohesive ROI story. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Fasterclass: Using Google Analytics Custom Segments to Better Understand Your...James Howgego
Slides from the #WeLoveData Fasterclass on February 11th. How to use Custom Segments to better understand and retarget to your audience, plus some useful Custom Segments to try out.
Combining content analytics and activity tracking to mine user interests and ...Andrii Vozniuk
The paper was presented at UMAP PALE 2016: goo.gl/5cJsSK
Finding relevant content is one of the core activities of users interacting with a content repository, be it knowledge workers using an organizational knowledge management system at a workplace or self-regulated learners collaborating in a learning environment. Due to the number of content items stored in such repositories potentially reaching millions or more, and quickly increasing, for the user it can be challenging to find relevant content by browsing or relying on the available search engine. In this paper, we propose to address the problem by providing content and people recommendations based on user interests, enabling relevant knowledge discovery. To build a user interests profile automatically, we propose an approach combining content analytics and activity tracking. We have implemented the recommender system in Graasp, a knowledge management system employed in educational and humanitarian domains. The conducted preliminary evaluation demonstrated an ability of the approach to identify interests relevant to the user and to recommend relevant content.
Narnolia Securities Limited positive to buy stocks of Prestige Estates, Tech Mahindra and Lupin with target price of Rs. 165, Rs 2130 and Rs. 1000 respectively. Also sell with a revised price target of Rs. 400 Cummins stock
Turning Analysis into Action with APIs - Superweek 2017Peter Meyer
Presentation given by Mark Edmondson and Peter Meyer at Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions.
Accelerate Sales Effectiveness in a Sales 2.0 World - Barry Trailer from CSO Insights and Ken Rudin from LucidEra provide valuable information to sales people, sales managers, and sales operations about the importance of business analytics to bottom-line success.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Retail AI at work: How leading retailers are using AI to optimize pricing and...National Retail Federation
NRF 2019: Retail's Big Show
Michael Feindt, Founder and Chief Scientific Officer, Blue Yonder
Desikan Madhavanur, EVP and Chief Product Development Officer, JDA Software
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Quantify your impact: how to measure the ROI of your talent brand | Talent Co...LinkedIn Talent Solutions
Today’s talent leaders are more empowered than ever to quantify the connection between talent brand and talent acquisition success. However, with so much data at your fingertips, it’s easy to get overwhelmed. Join us to learn how to pinpoint the key metrics & data points that matter most when measuring your talent brand and use them to tell a cohesive ROI story. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Fasterclass: Using Google Analytics Custom Segments to Better Understand Your...James Howgego
Slides from the #WeLoveData Fasterclass on February 11th. How to use Custom Segments to better understand and retarget to your audience, plus some useful Custom Segments to try out.
Combining content analytics and activity tracking to mine user interests and ...Andrii Vozniuk
The paper was presented at UMAP PALE 2016: goo.gl/5cJsSK
Finding relevant content is one of the core activities of users interacting with a content repository, be it knowledge workers using an organizational knowledge management system at a workplace or self-regulated learners collaborating in a learning environment. Due to the number of content items stored in such repositories potentially reaching millions or more, and quickly increasing, for the user it can be challenging to find relevant content by browsing or relying on the available search engine. In this paper, we propose to address the problem by providing content and people recommendations based on user interests, enabling relevant knowledge discovery. To build a user interests profile automatically, we propose an approach combining content analytics and activity tracking. We have implemented the recommender system in Graasp, a knowledge management system employed in educational and humanitarian domains. The conducted preliminary evaluation demonstrated an ability of the approach to identify interests relevant to the user and to recommend relevant content.
Narnolia Securities Limited positive to buy stocks of Prestige Estates, Tech Mahindra and Lupin with target price of Rs. 165, Rs 2130 and Rs. 1000 respectively. Also sell with a revised price target of Rs. 400 Cummins stock
Leverage Analytics for Decision Support and Improved Retail PerformancePerficient, Inc.
In an industry with razor thin margins, being profitable requires leaders to make the best use of every resource available. When you join this Webcast you’ll hear how retailers like Romano’s Macaroni Grill are using Business Analytics to manage strategic direction using actionable reports, scorecards, dashboards, and financial/operational plans for greater performance and profitability.
Webinar attendees will learn how the Macaroni Grill, a leader in upscale casual dining with more than 220 locations, is supporting decisions with analytics and moving beyond basic financial reporting using Perficient’s Retail Pathways™ solution. You will hear how they evaluate leading indicators and use analytical processes to efficiently produce actionable information for improved corporate performance.
In this webinar, learn how Perficient's Retail Pathways is helping companies like Macaroni Grill use business analytics for:
Market Basket Analysis
Store/Restaurant Performance
Executive, Operational & Sales Dashboards
Customer Ad-Hoc Analysis Reporting
Benchmarking, Ranking & Scorecards
Inter-Departmental Collaboration
Labor, P&L and General Ledger Planning and Insights
Perficient’s Retail Pathways™ solution is a three-time award-winning analytical solution built on IBM’s Cognos10 platform. Retail Pathways™ incorporates pre-defined reports and dashboards around a common data architecture and is supported by Perficient’s retail practice group, an inter-disciplinary team, composed of individuals with backgrounds in retail, business process, systems architecture and design.
Speakers
Tim Dungan, V.P. of Planning and Analysis for Romano’s Macaroni Grill
Macaroni Grill recently completed an overhaul of reporting and analytic systems using Cognos Express product solutions. Mr. Dungan has over 20 years of operations, accounting, and finance experience in the hospitality space with Planet Hollywood, Dave & Buster’s, and Ruth’s Hospitality Group.
Erik Duffield, Director of IBM Business Analytics Retail Practice, Perficient
Mr. Duffield specializes in Retail Performance Management and Corporate Finance. He leads the Retail Practice organization for Perficient and works extensively with organizations looking for material change in performance. His expertise is developing organizational metrics to drive performance through a more effective, analytical understanding of the business.
The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos.
The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time.
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...Course5i
With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of unstructured data in the form of customer reviews, feedback, preferences, trends, etc. Other metadata such as demographic data, transaction data or point of sale data, when combined with unstructured data can help organizations better understand consumer behavior and market forces, at a much more granular and deeper level. This enables brands to make effective business decisions for profitable growth.
This presentation explains how unstructured data analytics can help in building a digital library of news, blogs, and research papers to keep track of changing trends and news, as well as creating a digital summary to ensure information from various online resources are used to ensure technology, product development, and customer experience teams stay updated about the latest trends.
The presentation also covered and introduced our Unstructured Text Analytics Platform ("UTAP") which allows the automation of classification of unstructured text data to categories, enabling organizations to track customer categories/issues over a stipulated period of time, with faster and more efficient analysis of unstructured text data.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Marketing Automation: Integrating Technology To Create An Engaging Customer E...Greg Beazley
Question: How can you harness the abundance of data sources to improve the customer experience and make more effective marketing decisions?
Answer: We’ll look at some best practice marketing automation methods to better nurture leads through the sales funnel.
Consolidated deck across HeroCon London '17, Superweek '18, SMX Munich '18 & DA Summit Greece '18 on the issues with marketing attribution with a recommendation alternative approach to use.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting ...#FlipMyFunnel
Jow Mckenna and Eileen Chow presented "5 Hacks for Getting Down and Dirty with Data: How Evergage Uses Synthio" at the #FlipMyFunnel Atlanta 2016 conference
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Creating a strategic, fact-based HR practice is the objective of every effective HR leader. However, achieving that goal can sometimes seem insurmountable, with traditional business intelligence and data warehouse projects often taking years before they start producing even meager results. But with the right approach, the truth is that you can lay the foundation for a data-driven HR function in a relatively short time if you follow some key workforce intelligence best practices.
In this webinar, workforce intelligence expert Dave Weisbeck will explain:
How to overcome the hurdles and avoid traps on the path to data-driven HR
Why combining workforce data with business data is the key to becoming strategic
Examples of quick wins you can make with workforce intelligence
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
DMF Portfolio Piece Smart Goals - Artist Management.docx
Time Your Marketing Mix
1. Time Your Marketing Mix
Maximize Return using Attribution and
Reservation Data
Time Your Marketing Mix
@electricmice
#eftanalytics
2. Justin Goodman
Marketing Analyst – Internet Marketing Inc.
Google Analytics and Adwords Individual Qualification
10+ Years in Internet Marketing
Forbes Contributor
Blogs Featured on SEOMoz
Speaker at Digital World Expo, Dallas Digital Summit & IABC San
Diego
Lectured at Emory University on Web Analytics
DAA Member
http://www.linkedin.com/in/justinmgoodman
Time Your Marketing Mix
@electricmice
#eftanalytics
3. Analytics Helps to Answer Two Questions
•What are we trying to
achieve?
•How do we know if we’ve
done that?
Time Your Marketing Mix
@electricmice
#eftanalytics
4. All Decisions should include the following
• I Believe that…
• [some idea]
• If I am right, I will…
• [take some action]
• To test this, I will…
• [tool/technology/approach]
Time Your Marketing Mix
@electricmice
#eftanalytics
5. The Idea
• Starting with a simple hypothesis:
• I believe that…
• If we time our marketing mix properly,
we will more effectively fill rooms
Time Your Marketing Mix
@electricmice
#eftanalytics
6. Race against the Clock
• Inventory Expires
• Timing is crucial
• Marketing Working with Revenue
Manager
Time Your Marketing Mix
@electricmice
#eftanalytics
7. Filling the Money Jar
• Importance of Campaigns
• Understanding Marketing Initiative Goals
•
•
•
•
Drive Visits
Drive engaged Visits
Drive Booking
Drive social sharing
• Campaign Messaging in alignment with
time and goals
Time Your Marketing Mix
@electricmice
#eftanalytics
8. The Action
• Sounds good, what does that actually
mean?
• If I am right I will…
• Use Timing data to drive budget
allocation and marketing channel
selection to appropriately push
marketing messaging
Time Your Marketing Mix
@electricmice
#eftanalytics
9. The Tools/Technology/Approach
- Data Collection
• So, How do I know if I am right? Is it working?
• Put a Time Stamp on All Marketing and Conversions
• Marketing Analytics Technology – Convertro
• Tag Campaigns Appropriate to Analytics Software
• UTM and CVO Tagging – Google Analytics and Convertro
• Track Booking and Arrival Date
• Hotel Reservation System and Analytics Software
• Track Reservation Value and additional details
• Hotel Reservation System
Time Your Marketing Mix
@electricmice
#eftanalytics
10. The Tools/Technology/Approach
- Data Aggregation
• Connect Marketing Data to Reservation
Data to see the Big Picture
• Collect Confirmation Number in both
Marketing and Reservation System
Database – Convertro/Reservation System
• Combine All Data
• Excel? Tableau? MySql?
Time Your Marketing Mix
@electricmice
#eftanalytics
12. The Tools/Technology/Approach
- Measuring Return
• Identify Attribution Model
• Algorithmic?
• Even?
• Rules Based?
• Last Click?
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13. Understanding Time to Order
Note: Understanding the attribution model is important to
understanding the TTO. As the model changes so does the TTO
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14. What does the data Tell us? Building a Baseline
• What marketing channels have the longest
time from interaction to order
• What channels and messages often act as
influencers, introducers, closers?
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15. What Channels and Messages often act as
influencers, introducers, closers
• How much are affiliates
really helping?
• What is retargeting
influencing?
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16. What does the data Tell us? Building a Baseline
• What messaging was most effective?
• Did it convert with less touches?
• Did it reduce TTO?
• Did special offers reduce the time to order?
• What channel was most effective to reduce
time to order?
VS.
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17. Using The Data for Incremental Lift
• Now that we know what worked or didn't based on
historical data
• Use baseline data to test against. Build out
testing/marketing strategy
• Example:
• In 2013, when using retargeting we saw a decrease in TTO
• Test retargeting messaging
• Does including a promotional offer decrease TTO Further?
• Non-Branded paid search was often an Introducer
• Instead of pushing conversion will non-brand PPC be more helpful if the
messaging is an emotional trigger?
• Should non-brand PPC focus on research?
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19. Questions will be taken during the panel
or follow up with me later
@ElectricMice
http://www.linkedin.com/in/justinmgoodman
Justin.Goodman@InternetMarketingInc.com
Time Your Marketing Mix
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#eftanalytics
Editor's Notes
To start I am going to present Tim Wilsons Framework:In a simple form we can ask two questions from our data. What are we trying to achieve and How do we know if we done that? Limiting our questions of the data to these two items helps provide an optimization framework, moving you from “that’s interesting”, or “that’s cool” to I am going to take action to improved based on this data.
Know what we want to ask of the data is a great start, we than need to use a framework for shaping the data and collection to address our hypothesis.
So, How does this apply to optimizing my marketing timing and messaging. In the travel space we are faced with a somewhat unique situation. Inventory expires, Pricing changes regularly making revenue and marketing optimization crucial
So, How do we get the most out of our marketing? It is important to understand the goal of each campaign. Every marketing campaign needs to have a measure purpose to achieve, for example:Drive VisitsDrive engaged VisitsDrive BookingDrive social sharingKeeping in mind each goal, it is important to align the marketing message and timing with each marketing channel.