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Digital Dealer State of the Union:
How to Recover From the Decline
of Systemic Traffic Loss
Tim Martell
Page 39
• https://www.youtube.com/watch?v=yFxNda5Z4eE
• http://moz.com/blog/does-seo-boil-down-to-site-
crawlability-and-content-quality-whiteboard-fri-
• day
• https://www.youtube.com/watch?v=95Xkbs9uEPk
• https://www.youtube.com/watch?v=m-rmpKdEvik
3
SEO
Social Media Marketing
Reputation Management
4
73% Decline
5
28% Decline
6
Website
SEO
Chat
CRM
Social?
7
8
9
• Keyword Stuffing
10
• Keyword Stuffing
• Deception
11
• Keyword Stuffing
• Deception
• Avoid Tricks
Clay Nissan
12
• Keyword Stuffing
• Deception
• Avoid Tricks
• Unique/Valuable
13
https://support.google.com/webmasters/answer/35769?hl=en
@Wikimotive
14
15
SEO
Social Media Marketing
Reputation Management
16
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19
20
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rel=canonical
23
http://www.sporthyundaidodge.com/
24
Type Cmd+F
Or
Type Ctr+F
25
26
canonical
rel=canonical
27
28
SEO
Social Media Marketing
Reputation Management
29
30
SEO
Social Media Marketing
Reputation Management
31
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SEO
Social Media Marketing
Reputation Management
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SEO
Social Media Marketing
Reputation Management

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Tim Martell: Digital Dealer of the Union: How to Recover From the Decline of Systemic Traffic Loss

Editor's Notes

  1. Tim Martell (Wikimotive) Links for IS20G Presentation Videos https://www.youtube.com/watch?v=yFxNda5Z4eE http://moz.com/blog/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-fri- day https://www.youtube.com/watch?v=95Xkbs9uEPk https://www.youtube.com/watch?v=m-rmpKdEvik