Ti p 2013 public slideshare v1
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This document discusses challenges in translating patented technologies into commercially viable products and proposes an approach called "Technology into Products" to help overcome these challenges. Specifically, it notes that (1) there is often value trapped in technologies that have received large investments, (2) it can be difficult to achieve results when commercializing technologies due to differences in perspectives between technology and business professionals and reliance on chance, and (3) an effective approach involves taking a "detour" to view the technology from new angles using structured, reversed, and out-of-the-box thinking to discover new applications.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Ti p 2013 public slideshare v1
- 1. "valuable technological assets: why not create profits in other domains?" Technologyinto Products TiP is a product from the Combinnovation™ Suite Combinnovation is a trademark of Verbeek Business & Innovation B.V.
- 2. The issue There is a lot of potential value in technologies in which already large investments have been made… …in research institutes or in industrial companies To release this potential is the big challenge:
- 3. From patented technology to commercially viable products Challenge ‘valorisation’ ‘goud verzilveren’
- 4. The problem Discover your enemies: • Babylonian experience • Domain bias • Chance Why is it often so difficult to achieve results in valorisation?
- 5. Babylonian experience Technology professionals Business professionals ‘What are theytalking about?’
- 6. Domain bias The technology owner is often biased to his ‘prefered domain’ ‘we have a broad view… on our own track’
- 7. Chance The search for new applications relies heavily on chance ‘once in a while we should succeed!’
- 8. Roads to succes ‘Houston, we have a solution!’ The best route from technology to application is… …a straight line ? …or a detour? Technology Application
- 9. The detour is called ‘Technology into Products’: Approach Structured Reversed Out-of-the-box …with new applications as a result
- 10. Strategy solution domain problem domain specific Technology Application generic Generic problems Generic solutions 1 2 3
- 11. Tactics dedicated tools and methods are used… for translating the tech talk… for out-of the box guidance… for multiple team involvement… Technology Descriptor item: TDi type: TDi #: Technology Descriptor item: TDi type: TDi #:
- 12. Thinking For more inspiration: check out the white paper “Out-of-your-Box Valorisation: create new value from your patented technology’’ http://bit.ly/11wLUHZ
- 13. Operation For support contact: Herm Verbeek Verbeek Business & Innovation B.V. www.verbeekbi.nl info@verbeekbi.nl