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Through Their Eyes

Using VR to Simulate Retinal Disease 

& Empathize with the Disabled
JESSICA HOLT-CARR
WEIWEI HUANG
Why, hello…
2
Jessica Holt-Carr
UX Director
Boston Interactive
Jessica Holt-Carr
Us Director
Boston Interactive
Weiwei Huang
Graduate Student
Boston Interactive Intern
Our UX Focus
3
INFORMATION 

ARCHITECTURE
STRATEGY UX DESIGNRESEARCH
4
Creating a Great User Experience
What do you think of when you hear the word
5
disability?
6
DISABILITY
A motor, visual, auditory, or cognitive
condition that impairs, interferes with, or
limits a persons ability to engage in certain
tasks or actions or participate in typical
daily activities and interactions
Types of Disabilities
7
Includes people with hearing loss,
or who are completely deaf
AUDITORY
VISUAL
Any kind of vision loss, weather
it’s someone who cannot see at
all or someone who has partial
vision loss
The partial or total loss of function
of a body part, usually a limb or
limbs
MOTOR
COGNITVE
The partial or total loss of function
of a body part, usually a limb or
limbs
Impact for those with
Disabilities
8
how many people have disabilities in the world
9
15%
Worldwide
19%
In the US
world-wide breakdown of visual impairment
10
82%
50+
90%
Low Income
11
Have visual impairments
worldwide
285 Million
Are blind
39 Million
Have Low Vision
246 Million
how many people does low vision affect?
Visual Disabilities - Types of Retinal Diseases
12
• Macular Degeneration; 
• Diabetic Retinopathy; 
• Glaucoma; 
• Cataracts; 
• Color blindness
(protanopia); 
• Diplopia
Why Many Fail to Consider This
13
• For most normally sighted, blindness and visual
impairment seem a far issue

• Common activities (such as information access,
mobility, way finding, interaction with the
environment and with other people, etc.)
represents a serious challenge
That's kinda a lot of people….
14
Hmmm….
So, as a UX Community,
how do we create
experiences for this
population?
QUESTION
#1
16
Eliminated barriers & discrimination for those
with disabilities
AMERICANS WITH DISABILITIES ACT
The Web Content Accessibility Guidelines (WCAG) are
part of a series of web accessibility guidelines
WCAG
The Web Content Accessibility
Guidelines (WCAG) are part of a series
of web accessibility guidelines
RESEARCH & USABILITY TESTING
How do we empathize with
people with vision
impairment?
QUESTION
#2
18
Ethnographic
research?
19
Interviews?
there has to be other ways…..
20
Personas?
21
Low Vision Simulation Kits
22
Low Vision Simulation Kits
23
Low Vision Simulation Kits
24
These are all good, but
there’s got to be a
more innovative way
to do this……
But, can we use new
[immersive] experiences to
empathize, and “see
through their eyes”?
QUESTION
#3
First, What Do We Mean by Immersive?
26
Virtual Reality is a
3D computer
generated scenario
that a person can
interact with.
First, What Do We Mean by Immersive?
27
Augmented Reality
is a type of
technology that adds
digital information on
top of the real world.
28
We Believe Simulating Visual Impairments….
1. May lead to a better understanding of how
individuals with visual impairments perceive the
world around them.
2. Could be a useful design tool for UX Designers to
identify accessibility barrier.
3. So, how can we make this better?
29
We Started Researching
Research Question: Had others already
thought of leveraging immersive technology?
Turns out, Yes.
30
SIMVIZ
Accessibility Inspection of a
smartphone using SIMVIZ.
Uses twin wide angle cameras
with a head mounted display.
Designers cycle through different
types of impairments.
31
What SIMVIZ Simulates
32
Vision Impairment Simulator (Based on Hadamard Product)
The system consists of a video camera
and a VR headset both connected to a
computer.
The video from the camera is modified
by real-time image processing
techniques running on the computer
and the result is projected on the VR
headset.
33
Vision Impairment Simulator (Based on Hadamard Product)
34
Based on Masks and the Hadamard Product
Macular Degeneration Diabetic Retinopathy Hemianopsia
What the user sees:
35
Based on Masks and the Hadamard Product
Central Scotoma Tunnel Vision Migraine Fortification
What the user sees:
36
Based on Masks and the Hadamard Product
Pituitary Tumors Glaucoma
What the user sees:
37
Based on Masks and the Hadamard Product
They Performed a Test
Making it Our Own
38
39
Got us thinking, can we develop a
Virtual Reality 360 tour, layering
Augmented Reality on top to simulate
low vision?
+ =
40
Benefits
Develop an internal 360 office
tour to further our innovation UX
lab.
Internal Experience
Allows us to show what vision
impairments really mean both
internally and externally.
Show, Don’t Just Talk
41
So Can We Do Something Similar?
42
Insert Actual Tour Video
Enhancing Our UX Lab to an
43
Lastly, how can everyone
use immersive tech as an
empathy tool?
LAST QUESTION
#4
Easy as Free App Download & Cardboard
45
2 Slide on this solution
The end.
46

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Through Their Eyes
 Using VR to Simulate Retinal Disease 
 & Empathize with the Disabled

  • 1. Through Their Eyes
 Using VR to Simulate Retinal Disease 
 & Empathize with the Disabled JESSICA HOLT-CARR WEIWEI HUANG
  • 2. Why, hello… 2 Jessica Holt-Carr UX Director Boston Interactive Jessica Holt-Carr Us Director Boston Interactive Weiwei Huang Graduate Student Boston Interactive Intern
  • 3. Our UX Focus 3 INFORMATION 
 ARCHITECTURE STRATEGY UX DESIGNRESEARCH
  • 4. 4 Creating a Great User Experience
  • 5. What do you think of when you hear the word 5 disability?
  • 6. 6 DISABILITY A motor, visual, auditory, or cognitive condition that impairs, interferes with, or limits a persons ability to engage in certain tasks or actions or participate in typical daily activities and interactions
  • 7. Types of Disabilities 7 Includes people with hearing loss, or who are completely deaf AUDITORY VISUAL Any kind of vision loss, weather it’s someone who cannot see at all or someone who has partial vision loss The partial or total loss of function of a body part, usually a limb or limbs MOTOR COGNITVE The partial or total loss of function of a body part, usually a limb or limbs
  • 8. Impact for those with Disabilities 8
  • 9. how many people have disabilities in the world 9 15% Worldwide 19% In the US
  • 10. world-wide breakdown of visual impairment 10 82% 50+ 90% Low Income
  • 11. 11 Have visual impairments worldwide 285 Million Are blind 39 Million Have Low Vision 246 Million how many people does low vision affect?
  • 12. Visual Disabilities - Types of Retinal Diseases 12 • Macular Degeneration;  • Diabetic Retinopathy;  • Glaucoma;  • Cataracts;  • Color blindness (protanopia);  • Diplopia
  • 13. Why Many Fail to Consider This 13 • For most normally sighted, blindness and visual impairment seem a far issue
 • Common activities (such as information access, mobility, way finding, interaction with the environment and with other people, etc.) represents a serious challenge
  • 14. That's kinda a lot of people…. 14 Hmmm….
  • 15. So, as a UX Community, how do we create experiences for this population? QUESTION #1
  • 16. 16 Eliminated barriers & discrimination for those with disabilities AMERICANS WITH DISABILITIES ACT The Web Content Accessibility Guidelines (WCAG) are part of a series of web accessibility guidelines WCAG The Web Content Accessibility Guidelines (WCAG) are part of a series of web accessibility guidelines RESEARCH & USABILITY TESTING
  • 17. How do we empathize with people with vision impairment? QUESTION #2
  • 20. there has to be other ways….. 20 Personas?
  • 24. 24 These are all good, but there’s got to be a more innovative way to do this……
  • 25. But, can we use new [immersive] experiences to empathize, and “see through their eyes”? QUESTION #3
  • 26. First, What Do We Mean by Immersive? 26 Virtual Reality is a 3D computer generated scenario that a person can interact with.
  • 27. First, What Do We Mean by Immersive? 27 Augmented Reality is a type of technology that adds digital information on top of the real world.
  • 28. 28 We Believe Simulating Visual Impairments…. 1. May lead to a better understanding of how individuals with visual impairments perceive the world around them. 2. Could be a useful design tool for UX Designers to identify accessibility barrier. 3. So, how can we make this better?
  • 29. 29 We Started Researching Research Question: Had others already thought of leveraging immersive technology? Turns out, Yes.
  • 30. 30 SIMVIZ Accessibility Inspection of a smartphone using SIMVIZ. Uses twin wide angle cameras with a head mounted display. Designers cycle through different types of impairments.
  • 32. 32 Vision Impairment Simulator (Based on Hadamard Product) The system consists of a video camera and a VR headset both connected to a computer. The video from the camera is modified by real-time image processing techniques running on the computer and the result is projected on the VR headset.
  • 33. 33 Vision Impairment Simulator (Based on Hadamard Product)
  • 34. 34 Based on Masks and the Hadamard Product Macular Degeneration Diabetic Retinopathy Hemianopsia What the user sees:
  • 35. 35 Based on Masks and the Hadamard Product Central Scotoma Tunnel Vision Migraine Fortification What the user sees:
  • 36. 36 Based on Masks and the Hadamard Product Pituitary Tumors Glaucoma What the user sees:
  • 37. 37 Based on Masks and the Hadamard Product They Performed a Test
  • 38. Making it Our Own 38
  • 39. 39 Got us thinking, can we develop a Virtual Reality 360 tour, layering Augmented Reality on top to simulate low vision? + =
  • 40. 40 Benefits Develop an internal 360 office tour to further our innovation UX lab. Internal Experience Allows us to show what vision impairments really mean both internally and externally. Show, Don’t Just Talk
  • 41. 41 So Can We Do Something Similar?
  • 43. Enhancing Our UX Lab to an 43
  • 44. Lastly, how can everyone use immersive tech as an empathy tool? LAST QUESTION #4
  • 45. Easy as Free App Download & Cardboard 45 2 Slide on this solution