This document outlines 3 ways to engage a digital agency called Deepend. They are: 1) Developing a strategic digital roadmap for a business by aligning digital marketing with business objectives. 2) Conducting detailed requirements gathering to help realize a digital roadmap through new product development. 3) Analyzing an existing digital solution or campaign to evaluate success and provide recommendations to maximize return on investment.

1. 3 Ways To Engage a Digital Agency
Date: 4th May 2012
Prepared by: Deepend

3. Strategic Recommendation (Digital Roadmap) For Your Business
Often referred to as a Digital Strategy, we work with your key stakeholder
team to develop a plan how your business will operate in the future with a
keen focus on the digital landscape. The key aim is to align your digital
marketing and communications strategies with your company’s overall
business objectives.
Deliverable: A comprehensive document with supporting presentation
outlining your company’s Digital Roadmap that you can present to the Board
or C level management.

4. Detailed Requirement Gathering Phase
If you have a robust digital roadmap with clear objectives for your business’
future, Deepend can help to realise this vision through the development of
digital products and online applications.
We have a wealth of experience designing complex online applications
through our unique product development process. Detailed Requirements
Gathering is an essential part of this process in order to capture everything
that the project will need.
Deliverable: A concise Microsoft Excel spreadsheet detailing the prioritised
requirements of the product you wish to bring to market and cost estimates
associated with each priority level.

5. Analysis of your Existing Digital Solution / Campaign
If you already have a digital presence, be it a website, a digital or
search media campaign or a social media presence, we can help
you analyse the success of the implementation and offer
recommendations and strategic insights into how to maximise
your return on investment.
Deliverable: A document outlining Deepend’s evaluation of your
existing product or campaign. This evaluation will contain key
market and product insights based on relevant data sets found
through analytics tracking and data mining.