SlideShare a Scribd company logo
SOME THOUGHTS ON DIGITAL
      DESIGN FOR 2013

CREATE ENGAGING, SHARABLE AND UNIFIED
         DIGITAL EXPERIENCES

           SAMI RELANDER
CONTENTS


• Hello!
• Things I’ve learned along the way
  –   Your best friend
  –   No more strategies
  –   Sprinting is good for you
  –   Mobile first
  –   Forget social media
  –   Go responsive, be future friendly
  –   You are a publisher
• Questions, comments and hopefully answers too
HELLO!

         • CEO, Account director
         • Ph.D. (econ.)
         • 15+ years of experience
         • Worked on hundreds
           projects
         • Made a ton of mistakes
YOUR BEST FRIEND
NO MORE STRATEGIES
SPRINTING IS GOOD FOR YOU
MOBILE FIRST
FORGET SOCIAL MEDIA
GO RESPONSIVE, BE FUTURE FRIENDLY
YOU ARE A PUBLISHER


• Platforms for distributing content
• Stop thinking launch, start thinking lifecycle
• Content is the service!
   – It’s NOT a feature or add-on
• All content must have a purpose
• The governance of content
• Investing into “better” content provides by far the
  best ROI of ALL digital activities
THE END


• Thanks and goodbye
• Call or email me
  – sami.relander@frantic.com
  – 050 567 0261

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Thoughts on Digital Design 2013

  • 1. SOME THOUGHTS ON DIGITAL DESIGN FOR 2013 CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER
  • 2. CONTENTS • Hello! • Things I’ve learned along the way – Your best friend – No more strategies – Sprinting is good for you – Mobile first – Forget social media – Go responsive, be future friendly – You are a publisher • Questions, comments and hopefully answers too
  • 3. HELLO! • CEO, Account director • Ph.D. (econ.) • 15+ years of experience • Worked on hundreds projects • Made a ton of mistakes
  • 9. GO RESPONSIVE, BE FUTURE FRIENDLY
  • 10. YOU ARE A PUBLISHER • Platforms for distributing content • Stop thinking launch, start thinking lifecycle • Content is the service! – It’s NOT a feature or add-on • All content must have a purpose • The governance of content • Investing into “better” content provides by far the best ROI of ALL digital activities
  • 11. THE END • Thanks and goodbye • Call or email me – sami.relander@frantic.com – 050 567 0261