The document analyzes social media conversations from May 1-3, 2013 related to the KIRA Awards. It finds that Twitter dominated the conversations, accounting for 97.5% of total mentions. The top hashtags used were #kiraawards, #2013kiraawards, #kira, and #fredericton. The analysis also showed that the conversations were primarily from Fredericton residents and that men participated more than women.

1. Summary and Analysis of Social Activity!
May 2013!
KIRA Awards - 2013!

2. Social Analysis!
Analyzed conversations from the May 1st – 3rd !
2!

3. Total Social Mentions – All Sources!
3!
435

4. Twitter Lead the Conversations!
4!
97.5% 2.3%
Twitter
Facebook

5. Top 50 Words Used In Social!
5!

6. Top Hashtags!
• #kiraawards!
• #2013kiraawards!
• #kira!
• #fredericton!
• #nbitc!
6!

7. Featured Tweets!
7!

8. Featured Tweets!
8!

9. Featured Tweets!
9!

10. Men Dominated the Conversation!
10!
53.8%
46.2%
Men
Women

11. What Age Group Was Communicating
Most !
11!
0
10
20
30
40
50
60
35-44 25-34 65+
Note: either no one between the ages of 45-65 were communicating via
social channels, or they have NOT identified an age in their profiles.

12. Conversations were Primarily From
Frederictonians
12!
41.3%
4.2%
2.8%2.8%
9.1%
13.3%
9.8%
2.3%
16.0%
Fredericton
Canada
Rothesay
Toronto
Saint John
Halifax
New Brunswick
Moncton
Other
Note: Location determined by what user has identified in profile, not by physical
location at time of sharing on social channels.

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@MarketingCloud!
linkedin.com/company/marketing-cloud!
+MarketingCloud!
youtube.com/MarketingCloud!
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