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Thoughts of a Foodie (Food Trends in Germany)
The document discusses emerging food trends in Germany, highlighting craft beer and microbreweries, urban mobility through food trucks, hyperlocal sourcing, and the reinvention of food with companies like Hampton Creek Foods and Soylent. It provides historical context for food trucks, tracing back to the chuck wagon invented by Charles Goodnight in 1866. The focus is on local sustainability and innovative approaches to food production and consumption.
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Thoughts of a Foodie (Food Trends in Germany)
- 2. THOUGHTS OF AFOODIE FOOD TRENDS IN GERMANY
- 3. 1.CRAFT BEER &MICROBREWERIES 2.URBAN MOBILITY 3.HYPERLOCAL SOURCING 4.REINVENTION OF FOOD
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- 5. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY “A microbreweryor craft brewery is a brewery that produces a limited amount of beer. Exact definitions vary, but the terms are typically applied to breweries that are much smaller than large-scale corporate breweries and are independently owned. Such breweries are generally characterized by their emphasis on flavor and brewing technique.” 6
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- 12. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK “A foodtruck, mobile kitchen, mobile canteen, roach coach, or catering truck is a mobile venue that transports and sells food. Some, including ice cream trucks, sell frozen or prepackaged food; others resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, snack truck, kebab trailer (UK), break truck or taco truck.” 13
- 13. BEGINNING OF THEFOOD TRUCK (WAGONS) Charles Goodnight invented the Chuck Wagon in 1866. Goodnight and his partner, Oliver Loving made a Trail Drive of 2,000 longhorns from the Fort Belknap area in northern Texas, to Denver Colorado. Goodnight purchased a U.S. Government Wagon and had it completely rebuilt according to his specifications. The distinguishing feature of the wagon was the sloping box on the rear with hinged lid that lowered to become a cook’s table. The box was fitted to the width of the Wagon and contained shelves and drawers for holding food and utensils. “Chuck” was food to a cowboy. So the Wagon that carried the food became the “Chuck Wagon“. 14
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- 21. NIKOLAJ DE LOUSANOFF& CLAUDIO PEKRUN (THE BIG BALMY) „Wir lieben gute Lebensmittel. Deshalb ist es uns wichtig, dass wir vor allem regionale Partner für unsere Produkte im Boot haben. Wir unterstützen am liebsten die kleinen Hersteller.“ 22
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- 23. GOOD EGGS Good Eggscore mission is to grow and sustain local food systems worldwide by connecting local farmers and foodmakers. Their online shop offers a wide variety of local products with will be delivered to the doorstep in San Francisco, Los Angeles, New Orleans and Brooklyn. 24
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- 26. HAMPTON CREEK FOODS HamptonCreek is a food company headquartered in Northern California that focuses on finding new ways of utilizing plants to replace eggs in a variety of different products and a mission to bring healthier and more affordable food to everyone, everywhere. CEO/Founder Josh Tetrick has reported that Hampton Creek Foods is working with six undisclosed Fortune 500 companies. 28
- 27. CF. HTTP://WWW.BUSINESSWIRE.COM/NEWS/HOME/20130920005149/EN/HAMPTON-CREEK-NAMED-BILL-GATES-COMPANIES-SHAPING Investors andinnovators, including Bill Gates, Vinod Khosla, and Peter Thiel, have provided investment capital and support to make Hampton Creek’s vision a reality. Gates recognized that “meeting the demand for food with animal products isn’t sustainable.” He’s called Hampton Creek’s approach “amazing” and identified them as one of three companies shaping the future of food. 30
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- 29. SOYLENT CORPORATION Rob Rhinehart‘sis the founder of a product named “Soylent,” an attempt to replace food entirely with a liquid shake that has all the protein, fat, carbohydrates and micronutrients a human body needs. He claims to have lived exclusively on the stuff for a month. Since then he has started eating real food again, but still gets 92 percent of his meals from Soylent. 32
- 30. CARBOHYDRATES PROTEIN FAT NATRIUM POTASSIUM CHLORIDE FIBER CALCIUM IRON PHOSPHATE 200G, IN THEFORM OF OLIGOSACCHARIDE MOSTLY MALTODEXTRIN 50G, „ESSENTIAL AMINO ACID“ 65G, IN THE FORM OF OLIVE OIL 2,4G 3,5G 3,4G 5,0G 1,0G 18,0G 1,0G
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- 32. VITAMIN B12 VITAMIN C VITAMIND VITAMIN E VITAMIN K THIAMIN RIBOFLAVIN NIACIN FOLATE BIOTIN 0,000006G 0,06G 400IU 30IU 0,00008G 0,0015G, VITAMIN B1 0,0017G 0,02G 0,0004G 0,0003G
- 33. PANTOTHENIC ACID LYCOPENE OMEGA-3 FATTYACIDS GINSENG GINGKO LUTEIN ALPHA-CAROTENE VANADIUM 0,01G, VITAMIN B5 0,0005G, ONE CAROTENOID 0,75G 0,00005G 0,0001G 0,0005G 0,00014G 0,0001G
- 35. CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/ Soylent closed$1.5M in seed funding from Lerer, Andreessen Horowitz on October 2013. Rob Rhinehart and his team already generated $1.5 million in pre-orders. 38
- 36. WILLIAM GIBSON “The Futureis already here – it is just not evenly distributed.“ 39
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