The document discusses the rise of gourmet mobile eateries, highlighting their ability to offer unique culinary experiences while keeping costs low. It emphasizes how these food trucks are utilizing social media for location-based advertising to attract customers. With increased popularity and positive media coverage, mobile food has gained legitimacy and is transforming perceptions of street food in the United States.

1. Mobile Eateries
Food on the Move
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2. A Little History
Humble Beginnings
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3. Mobile Food Couture
Designed for the Foodie
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4. Variety
The lifeblood of Foodies
“nomadic gourmet fare”

5. In Popular Culture
Papercraft, Twitter, Playboy,
ComicCon, and Hollywood

6. Following
Consumers and Trends
In an effort to drive up sales and alert customers when they might be in their area,
many of these mobile entrepreneurs are turning to Twitter to put a digital spin on
the idea of location-based advertising - a really smart use of the technology.
FoodCruisers.com is devoted to the growing trend of gourmet food trucks across the
nation. Whether you're deliberately looking to dine at these fine mobile eateries or
wondering which one to pull yourself up to as you stumble out of a club late at night, our
goal is to have everything you could want to know about the latest and greatest eateries.
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7. Delicious
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8. Eat Where You Are
Why Mobile?
• Without having to pay high rents and always being able to go
where the crowd is, these food trucks are able to keep costs low
while still delivering a superior level of taste and convenience.
• These days, an increasing number of vendors are marrying
mobility with haute cuisine.
• Consumers are engaging in the trend and setting aside their
prejudices of the past to line up for specialties that they can’t get
elsewhere from Korean BBQ inspired tacos to grass-fed hot dogs.
“With street food enjoying a renaissance across the United States, it may
no longer be necessary to steer clear of trailer fare. From coast to coast,
top chefs are trading frenzied restaurant kitchens for the tight quarters of
a mobile unit, transforming what we can expect from meals on wheels.”
Dwell Magazine, March 09
• With coverage on the Food Network and in various food
magazines, the scene has received legitimacy as well as good
press.
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