This document outlines the requirements for a final integrated marketing communications (IMC) plan. Students are instructed to use content from their first 4 individual projects to complete a submission presenting recommendations to a client. The submission must include details on 3 media choices, including why each was chosen and its objectives, advantages, and drawbacks. For each choice, students must provide details on the media plan, target audience, and a creative concept. The final IMC plan submission should be 9-11 pages in length, including a cover page, abstract, 6 page body with introduction and conclusion, and reference page.

1. This is your final IMC plan. You will use content from the first
4 Individual Projects to complete the submission. This will be
presented to the client, be persuasive in your recommendations.
Include at least 3 media from the following:
Broadcast Advertising
Print Advertising
Outdoor/Out-of-Home Advertising
Sales Promotion
Direct Marketing (traditional)
Interactive Marketing (New Media)
Public relations (PR)
Personal Selling
Part 1: Media Choice 1
Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how
often?
Who will it target?
Creative concept (headline, copy, visual elements)
Note:
You are encouraged to reuse content submitted for Units 1–4
Individual Projects. This section of the paper should be 2 pages
in length.
Part 2: Media Choice 2
Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how
often
Who will it target?
Creative concept (headline, copy, visual elements)
Note:
You are encouraged to reuse content submitted for Units 1–4
Individual Projects. This section of the paper should be 2 pages
in length.
Part 3: Media Choice 3

2. Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how
often
Who will it target?
Creative concept (headline, copy, visual elements)
Note:
You are encouraged to reuse content submitted for Units 1–4
Individual Projects. This section of the paper should be 2 pages
in length.
Your assignment should contain a cover page, an abstract page
and a reference page in addition to the body. The body of the
paper should be 6 pages in length, starting with a brief 1-
paragraph introduction and ending with a short conclusion. The
entire submission will be 9–11 pages in length.