Color Line is one of Europe's leading short sea shipping companies operating various types of vessels. It invested 7.5 billion NOK in new ships between 2004-2008, including the M/S Color Fantasy and M/S Color Magic ferries between Oslo and Kiel. The company reorganized in 2004, reducing its fleet from 10 to 6 ships, routes from 6 to 4, and ports from 10 to 7, while increasing productivity and profitability. Color Line now operates 4 routes between 7 ports with around 3,000 employees and an annual turnover of 4.5 billion NOK.

1. Color Line AS

2. Color Line is one of Europe’s leading companies in the field om short sea-shipping Comprised by: dry cargo ship gas tanker bulk carrier tanker chemical ship container ship refrigerator ship ro-ro vessel passenger ship

3. Invested 7,5 billion NOK in new ships and concepts

4. Strategic reorganisation 2004: M/S Color Fantasy Oslo - Kiel 2007: M/S Color Magic Oslo - Kiel 2008: Super Speed 1 Kristiansand - Hirtshals 2008: Super Speed 2 Larvik - Hirtshals

5. 10 to 6 ships 6 to 4 lines 10 to 7 harbours Growth in both passengers and cargo 1000 fewer employees Increased productivity – prepared for a new time

6. 6 ships 4 routes 7 harbours Approx 3.000 employees 4,5 mill passengers NOK 4,5 billion turnover (appr. EURO 530 million) Color Line Oslo Sandefjord Strömstad Kiel Kristiansand Hirtshals Hamburg E39 Larvik Aarhus Aalborg E39 E18 E45

7. The world largest cruise ship with car decks Observation Lounge Spa & Fitness Center Tower Nightclub Fantasy Showlounge Color Conference Center Teens Plaza Sports & Burger Bar Aqualand Cosmopolitan Gourmet Oceanic A La Carte Tax Free Market Casino Grand Buffet Exhibition Center Golf Simulator Color Shop Fashion Boutique Perfume & Cosmetics Childrens Playroom Reception Fantasy Promenade Reception Promenade Café Mama Bella Pizza Tapas Bar Donkey Pub

8. Christening ceremony Color Fantasy, Oslo Dec. 10th 2004

9. Christening Ceremony Color Magic, Kiel Sept. 15th 2007

10. Effective transport

11. SuperSpeed change an 109 year old tradition

12. Hirtshals Kristiansand 3 Timer 15 Minutter 3 Timer 45 Minutter Larvik Short and high frequent crossing

13. Effective ports and transportation roads are vital

14. Den maritime transportsektoren er en forutsetning for landbasert reiseliv. Color Line er Norges største og et av Europas ledende cruise- og transportrederier, og knytter det europeiske kontinentet til Norge. Color Line markedsfører norske attraksjoner internasjonalt, og det ligger et stort potensial for både kyst- og innlandsregionen i å dra langt større nytte av det økende antall reisende som utenlandsfergene generer. Color Line’s role and position Regjeringens reiselivsstrategi, ” Verdifulle opplevelser” 18. desember 2007

15. Color Line shall be Europe’s leading company in the fields of Cruise and Transport Color Lines vision

16. Environmental vision Replacing ships that are more than twenty years old on three-fourths of the company’s services is itself an important environmental benefit. Does not discharge untreated sewage, refuse or food waste, and has entered into a voluntary agreement with the World Wildlife Fund. Has concluded an agreement with the European Environmental Foundation Bellona. Cooperates with the Norwegian maritime industry to achieve the vision of the Norwegian Shipowners’ Association of zero discharge of environmentally harmful substances to air and to water.

17. 1961: 54 212 passengers 2009: More than 1 million passengers Carried about 20 million passengers in 50 years Oslo-Kiel

18. Color Line: Well positioned in a forward-looking growth industry !