The document summarizes a Knowledge Transfer Partnership project between the London College of Communication and the Press Association to help the Press Association manage their transition from a traditional news provider to a digital information broker. It introduces the associates working on the project - Trisha Andres, a Journalism Associate with an MA in Fashion Journalism, Julian Kücklich, a Media Futures Associate with a PhD in Media Studies, and Jarred McGinnis, a Technology Associate with a PhD in Computer Science from the University of Edinburgh.

1. Thinking Digitally –
The KTP Project at the Press Association
Trisha Andres, Journalism Associate
Julian Kücklich, Media Futures Associate
Knowledge Transfer Partnership
London College of Communication / Press Association
PA Board Meeting
August 28, 2008

2. Who we are
Trisha Andres Jarred McGinnis
Journalism Associate Technology Associate
MA Fashion Journalism PhD Computer Science
London College of Fashion University of Edinburgh
Julian Kücklich
Media Futures Associate
PhD Media Studies
University of Ulster