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Thinking like a Network
The document discusses the importance of thinking like a network in the context of digital strategy, emphasizing the need for continuous learning and adaptation in technology and business practices. It highlights the shift in how companies approach failure, viewing it as a learning opportunity, and the necessity of understanding user behavior to target networks effectively. The overall message encourages a mindset that values collaboration, innovation, and flexibility in the rapidly changing digital landscape.
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Thinking like a Network
- 1. T H IN K I N G L I K E A N E T W O R K
- 2. I’ M ANET WO R K NER D.
- 5. THINK ING LIKEA NETWOR K PT1: TECHNOLOGY - STINKY FISH - PT3: NEEDS PT2: BEHAVIOUR - WRAP- - JOBS TO BE DONE -
- 6. TA K EAWAYS EQUIP YOU WITH NEW WAYS FOR THINKING ABOUT DIGITAL INCITE YOU TO CONTINUOUSLY LEARN HELP INFORM HOW YOU APPROACH YOUR WORK
- 7. L E AR N I N G E D U C A T I O N O V E R
- 8. C H OI C E + C O N T R O L C O M M A N D + C O N T R O L O V E R
- 9. A B UN D A N C E S C A R C I T Y O V E R
- 10. E X PE R I M E N A T I O N S A F E T Y O V E R
- 11. T H IN K I N G W R O N G T H I N K I N G R I G H T O V E R
- 12. “I think thereis a world market for maybe 5 computers” Thomas Watson, IBM President 1943
- 13. L E T’ S S T R E T C H I T .
- 18.
- 19.
- 20. L E T’ S TA L K : D I G I T A L
- 21. L E T’ S TA L K : D I G I T A L DIGITAL
- 22. L E T’ S TA L K : D I G I T A L D I G I T A L S T R A T E G Y D I G I T A L M A R K E T I N G D I G I T A L F U T U R E D I G I T A L M U S I C D I G I T A L D E S I G N D I G I T A L I N N O V A T I O N D I G I T A L N A T I V E S D I G I T A L C H O P S D I G I T A L P H O T O G R A P H Y
- 23. L E T’ S TA L K : D I G I T A L N E T W O R K E D S T R A T E G Y N E T W O R K E D M A R K E T I N G N E T W O R K E D F U T U R E N E T W O R K E D M U S I C N E T W O R K E D D E S I G N N E T W O R K E D I N N O V A T I O N N E T W O R K E D N A T I V E S N E T W O R K E D C H O P S N E T W O R K E D P H O T O G R A P H Y
- 24. P T 1: T E C H N O L O G Y
- 25. D I GI TA L : L E T ’ S D E F I N E I T An electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive
- 28.
- 30. D I GI TA L FAC I LI TAT ES THE NETWO RK
- 31.
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- 34. TERM INOLOGY S OM E F A N C Y W O R D S
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- 46. S O WH A T ’ S R E A L L Y C H A N G E D ?
- 49.
- 50.
- 52. T H IN K L I K E A N E T W O R K
- 55. W H YS H O U D I C A R E T O ? T H I N K L I K E A N E T W O R K
- 60.
- 61.
- 66. D I GI TA L FAC I LI TAT ES THE NETWO RK
- 67. @BudCadell Enables you tobridge media, gain ongoing feedback, iterate your message, and build fluid relationships.
- 68. L E T’ S S T R E T C H I T . R E A L L Y
- 70. ONE THING THATSCARES YOU ABOUT HOW THE WORLD IS CHANGING
- 71. @BudCadell Enables a participatorylayer that allows you to self-select your own experience.
- 72. P T 2: B E H A V I O U R
- 73.
- 74.
- 75. Top (Non-Game) AppsDownloaded,Worldwide 2017 Q1 http://bit.ly/2srmexL
- 79.
- 80. Rolled the dicewith big data
- 81. Rolled the dicewith big data Doubled down with $100m in production
- 82. Rolled the dicewith big data Doubled down with $100m in production Stacked the cards with endless A/B testing
- 83. Rolled the dicewith big data Doubled down with $100m in production Committed $15 billion in original content Stacked the cards with endless A/B testing
- 84.
- 86. THINKING LIKE A NETWORKLEADS TO WORKING IN WAYS FASTER THAN YOU’RE OK WITH
- 87. “FIND THE TORTUREYOUR COMFORTABLE WITH” @Seinfeld
- 88. M U SI C : L E T ’ S H AV E A L O O K @Marctothec
- 97. D I GI TA L FAC I LI TAT ES THE NETWO RK
- 99. internet cell tower networks telephonewires road networks electrical grids cable networks legal networks manufacturing networks financial networks social networking sites social networks (like real ones) food networks
- 100. T H IN K I N G L I K E A N E T W O R K .
- 101. @BudCadell Enables a participatorylayer that allows you to self-select your own experience.
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- 116. D I VER S I T Y I N NET WO R K S OPENS UP PERSPECTIVES CHALLENGES PRECONCEIVED IDEAS CREATES NEW OPPORTUNITIES
- 117. @BudCadell Enables you tobridge media, gain ongoing feedback, iterate your message, and build fluid relationships.
- 118.
- 121. P T 3: N E E D S
- 123. @Whiplash, MIT MediaLab A FASTER FUTURE “In the network era, well-led companies have embraced, even encouraged failure. Not launching anything...has dropped dramatically in price; and business commonly regard ‘failure’ as a bargain-priced learning opportunity.”
- 125. M i cr o B l o g g i n g ?
- 126. Recr ui ting ter r ori s ts ? M i c r o B l o g g i n g ?
- 134. BETTER TECH ISNO LONGE R THE REAS O N TO BUY
- 138. W H AT N E T W O R K S A R E Y O U T R Y I N G T O T A R G E T ?
- 139. T A RG E T N E T W O R K T A R G E T A U D I E N C E
- 140. W H AT B E H A V I O U R S A R E Y O U T R Y I N G T O I N I T I A T E ?
- 141. W H AT B E H A V I O U R S A R E Y O U T R Y I N G T O S T O P ?
- 142. W H AT B E H A V I O U R S A R E Y O U T R Y I N G T O M O D I F Y ?
- 143. Y O UD O N ” T B U Y A P R O D U C T …
- 146. … Y OU H I R E A S O L U T I O N T O G E T T H E J O B D O N E .
- 147. J O BS T O B E D O N E EXERCISE:
- 148. 1. WRITE DOWN+ SLAP UP 1 ‘NEED’ PER POST-IT (3)
- 149. 1. WRITE DOWN+ SLAP UP 1 ‘NEED’ PER POST-IT (3) 2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3)
- 150. 1. WRITE DOWN+ SLAP UP 1 ‘NEED’ PER POST-IT (3) 2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3) 3. GENERATE + CAPTURE NEW CONCEPTS (8)
- 151. 1. WRITE DOWN+ SLAP UP 1 ‘NEED’ PER POST-IT (3) 2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3) 3. GENERATE + CAPTURE NEW CONCEPTS (8) 4. GIVE EACH NEW CONCEPT A NAME (3)
- 152. 1. WRITE DOWN+ SLAP UP 1 ‘NEED’ PER POST-IT (3) 2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3) 3. GENERATE + CAPTURE NEW CONCEPTS (8) 4. GIVE EACH NEW CONCEPT A NAME (3) 5. DOTMOCRACY TO NARROW DOWN IDEAS (3)
- 153. B I AS T O W A R D S A C T I O N !
- 154. G O WI L D !
- 155. H O W’ D Y O U F I N D T H A T ?
- 157. Bob Dylan isembracing cognitive computing to compose new album Kendrick Lamar to battle IBM’s Watson @Robert Bolton
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- 163. C O NN E C T I N G H U M A N B E I N G S T O E A C H O T H E R A R O U N D I D E A S T H A T W E G I V E A S H I T A B O U T @Seth Godin
- 165. “It’s like learninga new city, invisible but beautiful, and baffling when you don’t know how a new city works.”
- 166. We all livein this common city now, and we just need to le to see it. @Quinn Norton “We all live in this common city now and we just need to learn to see it.”
- 167. W E ’R E A L W AY S W R O N G L E S S S O J U S T
- 169. FA I LU R E I S A P R I C E D L E A R N I N G O P P O R T U N I T Y B A R G A I N
- 170. http://networksguide.wikispaces.com/ N E TW O R K E D M I N D S E T I think in systems over channels I can confidently discuss digital I build on the work of others I use technology as an enabler I default to openness and coordination I am always curious and measured I adapt my own mental models to how the world works
- 171. D E LI B E R A T E I N O U R T H I N K I N G L I K E A N E T W O R K
- 172. TA K EAWAYS EQUIP YOU WITH NEW WAYS FOR THINKING ABOUT DIGITAL INCITE YOU TO CONTINUOUSLY LEARN HELP INFORM HOW YOU APPROACH YOUR WORK
- 173. F E EL I N G S T R E T C H E D ?
- 177. T H AN K S !