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Thinkers and Makers - Capabilities 2013
Hello. We are Thinkers & Makers.
We see the world differently than you do.
Cultural Anthropologist
Research Specialist
Brand and Business
Strategist
Yale, Bachelor of Arts
Anthropology 2001
London School of
Economics,
MSc & PhD (ABD)
Anthropology 2006
University of Minnesota,
Humphrey School of
Public Affairs, MPA
expected 2015
www.linkedin.com/in/
emiliehitch/
Emilie Hitch
Passion
Eat for Equity; Board of Directors, Vice Chairman
YMCA Camp Warren; Board of Directors, Chairman
Quetico Superior Foundation; Board of Directors
Minnesota State Fair Fine Arts Competition 2011, 2012;
Selected Exhibitor in Photography
Accolades
MSP Magazine's Volunteer Hall of Fame 2012
Minneapolis St Paul Business Journal, 25 Women to Watch 2012
Effie Awards for Effectiveness in Advertising
Bronze, Bauer Hockey, 2010
Bronze, Lee Jeans (Lee.com), 2010
GOLD, Nike Bauer Hockey, 2009
Silver, Nike Bauer Hockey, 2008
AAA's Jay Chiat Awards for Strategic Planning
Bronze, Nike Bauer Hockey, 2009
Emilie Hitch
Our approach to strategy is rooted in
anthropological theory, cultural immersion
and collaborative analysis.
Research Design and Execution
Ethnography
Online Ethnography and Social Mining
Participatory Methodologies (HCD, etc)
Listening Research (community based)
Qualitative Immersion (ethnography, IDIs, etc.)
Story Gathering
Focus Groups
In-Depth Interviews, Panels and Surveys
Secondary Research (literature reviews, etc.)
Cultural Analysis
Community Needs Audit
HCD
Immersive Participation
Strategic Planning
Competitive Review
Solution Development
Think
Make
Application
Insights and Strategy
Patterns & Themes
Narrative Storylines
Research Insights & Recommendations
Deliverables
Cultural MeaningMap
Segmentation and Personas
Communications and Brand Strategy
Human-Centered Design Solutions
Strategic and Project Briefs and Recommendations
Creative and Design Briefs and Recommendations
Strategic Consultation
Client Examples
Workshops
Insight and Innovation Workshops
The Minnesota Wild
3M
Vanity Fair, Inc.: Jeanswear Coalition
MillerCoors
Pepsico
Business Development and Entrepreneurship
social deviant
Eat for Equity
Appetite for Change
Strategic and Brand Planning
The Quetico Superior Foundation
The University of Minnesota
Lee Jeans
Land O’Lakes, Inc
Agency
Clients
Thinkers & Makers often works in partnership with
advertising agencies as a hybrid research and
planning lead (design, execution and application of
learning) on projects for current and prospective
clients. We see the project through from research
design and the application of distilled findings to
creative briefings and production.
OLSON
MRM Worldwide
SolutionSet
BBDO
Fallon
Lucid
Barrie D’Rozario Murphy (BD’M)
SOLVE
Haberman
Colle + McVoy
social deviant
Research
Design, Execution
& Application
Bespoke Qualitative Research
Purina
Alcatel Lucent
Amway
Fifth Third Bank
Nike Bauer Hockey
AmeriPride Services, Inc
CPP and Generation Flux
Organic Valley
Ace Hardware
MRM Worldwide
SolutionSet
Humana
The University of Minnesota
Midwest Supplies: Homebrewing and Winemaking
Research Design Example - A Rubric of Objectives
And 3 Research Options
Community Based Research-
Food Insecurity
Research
Thinkers and Makers - Capabilities 2013

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Thinkers and Makers - Capabilities 2013

  • 2. Hello. We are Thinkers & Makers. We see the world differently than you do.
  • 3. Cultural Anthropologist Research Specialist Brand and Business Strategist Yale, Bachelor of Arts Anthropology 2001 London School of Economics, MSc & PhD (ABD) Anthropology 2006 University of Minnesota, Humphrey School of Public Affairs, MPA expected 2015 www.linkedin.com/in/ emiliehitch/ Emilie Hitch
  • 4. Passion Eat for Equity; Board of Directors, Vice Chairman YMCA Camp Warren; Board of Directors, Chairman Quetico Superior Foundation; Board of Directors Minnesota State Fair Fine Arts Competition 2011, 2012; Selected Exhibitor in Photography Accolades MSP Magazine's Volunteer Hall of Fame 2012 Minneapolis St Paul Business Journal, 25 Women to Watch 2012 Effie Awards for Effectiveness in Advertising Bronze, Bauer Hockey, 2010 Bronze, Lee Jeans (Lee.com), 2010 GOLD, Nike Bauer Hockey, 2009 Silver, Nike Bauer Hockey, 2008 AAA's Jay Chiat Awards for Strategic Planning Bronze, Nike Bauer Hockey, 2009 Emilie Hitch
  • 5. Our approach to strategy is rooted in anthropological theory, cultural immersion and collaborative analysis.
  • 6. Research Design and Execution Ethnography Online Ethnography and Social Mining Participatory Methodologies (HCD, etc) Listening Research (community based) Qualitative Immersion (ethnography, IDIs, etc.) Story Gathering Focus Groups In-Depth Interviews, Panels and Surveys Secondary Research (literature reviews, etc.) Cultural Analysis Community Needs Audit HCD Immersive Participation Strategic Planning Competitive Review Solution Development Think
  • 7. Make Application Insights and Strategy Patterns & Themes Narrative Storylines Research Insights & Recommendations Deliverables Cultural MeaningMap Segmentation and Personas Communications and Brand Strategy Human-Centered Design Solutions Strategic and Project Briefs and Recommendations Creative and Design Briefs and Recommendations Strategic Consultation
  • 9. Workshops Insight and Innovation Workshops The Minnesota Wild 3M Vanity Fair, Inc.: Jeanswear Coalition MillerCoors Pepsico Business Development and Entrepreneurship social deviant Eat for Equity Appetite for Change Strategic and Brand Planning The Quetico Superior Foundation The University of Minnesota Lee Jeans Land O’Lakes, Inc
  • 10. Agency Clients Thinkers & Makers often works in partnership with advertising agencies as a hybrid research and planning lead (design, execution and application of learning) on projects for current and prospective clients. We see the project through from research design and the application of distilled findings to creative briefings and production. OLSON MRM Worldwide SolutionSet BBDO Fallon Lucid Barrie D’Rozario Murphy (BD’M) SOLVE Haberman Colle + McVoy social deviant
  • 11. Research Design, Execution & Application Bespoke Qualitative Research Purina Alcatel Lucent Amway Fifth Third Bank Nike Bauer Hockey AmeriPride Services, Inc CPP and Generation Flux Organic Valley Ace Hardware MRM Worldwide SolutionSet Humana The University of Minnesota Midwest Supplies: Homebrewing and Winemaking
  • 12. Research Design Example - A Rubric of Objectives And 3 Research Options Community Based Research- Food Insecurity Research