Mark Evans, Group Marketign Director at Direct Line Group talks about the lesson's he learnt in marketing leadership. Presented at Marketing Week Live 2014 at the Marketing Academy Boot Camp Stage

1. 10 things that I have learnt along the way
Mark Evans
Marketing Director, Direct Line Group

2. 1. Know the
Leader that you
want to be

5. 2. Know your
Numbers

7. 3. Have bounce-back-ability

10. 4. Appreciate
Success vs
Significance

13. 5. Deal with Loneliness

15. 6. Build a
toolbox of
Marketing skills

17. 7. Have Balls

19. 8. Build Great Teams

21. 9. Connect up
the Organisation

23. 10. Look for
the Judo move

25. 10 things that I have learnt along the way
Mark Evans
Marketing Director, Direct Line Group