Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Joe Clift Boot Camp Presentation 26 1-11

483 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Joe Clift Boot Camp Presentation 26 1-11

  1. 1. Marketing Academy“Boot Camp”Cookham – January 26th 2011Joe Clift
  2. 2. When I was young…IBDG Marketing Directors’ Forum – London12th March 2007 22
  3. 3. Lessons and observations… Principles* Self-talk E+R=O Belief System Purpose F.E.A.R. * With thanks to Jamil QureshiIBDG Marketing Directors’ Forum – London12th March 2007 33
  4. 4. 1. Know where you’ve come from A.P.Giannini and Dee HockIBDG Marketing Directors’ Forum – London12th March 2007 44
  5. 5. …and stay true to your rootsIBDG Marketing Directors’ Forum – London12th March 2007 55
  6. 6. 2. Always make time to assess your strategicoptionsIBDG Marketing Directors’ Forum – London12th March 2007 66
  7. 7. 3. Work all the anglesIBDG Marketing Directors’ Forum – London12th March 2007 77
  8. 8. 4. The best investment you’ll ever make is in… YOU!IBDG Marketing Directors’ Forum – London12th March 2007 88
  9. 9. 5. Know your roleIBDG Marketing Directors’ Forum – London12th March 2007 99
  10. 10. 6. Be prepared to change your mindIBDG Marketing Directors’ Forum – London12th March 2007 10 10
  11. 11. 7. Measure, learn, measure, learn… “Try, fail. Try again, Fail better…”IBDG Marketing Directors’ Forum – London12th March 2007 11 11
  12. 12. 8. Champion what you believe inIBDG Marketing Directors’ Forum – London12th March 2007 12 12
  13. 13. 9. “Go the whole hog”IBDG Marketing Directors’ Forum – London12th March 2007 13 13
  14. 14. 10. “At the very least…have a personal philosophy” “I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on.” George Bernard ShawIBDG Marketing Directors’ Forum – London12th March 2007 14 14

×