Whose life is it
anyway?
Sherilyn Shackell
@Sherilyn_TMA
#MarketingAcademy
#Bootcamp
2
What on earth..
…did you do?
• Everyone can be an outstanding leader….
• If your actions inspire others to dream more, learn more, do more and
become m...
The more you take
for you past and present the more
you are able to create the future
you seek
unknown
I am the master
of my fate and
captain of my
destiny
Nelson Mandela
7
if you
don’t like
something,
change it.
if you can’t
change it,
change the
way you
think
about it.
8
9
The voice in your head that says
that you can’t do something
is a liar!
10
11
And now for the practical stuff..
12
Tip 1.
Be the best you can be right now
• Be clear on what you will achieve TODAY
• Find some Mentors
• Put aside 30 minutes every day for learning
• Attend confe...
14
Tip 2.
Build your brand
Organise internal workshops to share your expertise
Submit articles & blogs to internal & external newsletters
Offer to me...
16
Tip 3.
Get the tools in place
Create an Elevator Pitch
What do you do ?
What are your values ?
What are you passionate about ?
What do you want ?
Update...
19
Tip 4.
Be clear on what you want
Hygiene Factors
Income
Location
Working environment
Company policy
Status
Security
Job Title
Motivators
Recognition
Respon...
Understand why you feel the need to move
Is there both push & pull
Talk to your boss
Avoid making career choices in times ...
• Avoid too much advice...choose your guides wisely
• Avoid the ‘cult of the personality’
• Trust your instincts
• Trust y...
23
Tip 5.
Cherish & nurture relationships
25
ALWAYS
do the things that
make your heart
beat faster
And finally just remember…
‘You are stronger than
you seem braverbraverbraverbraver than you
believe and SMARTER
than you ...
Questions?
@Sherilyn_TMA
@MerlinTheMentor
#MarketingAcademy
#Bootcamp
Sherilyn Shackell Presentation at Marketing Week Live 2014
Sherilyn Shackell Presentation at Marketing Week Live 2014
Sherilyn Shackell Presentation at Marketing Week Live 2014
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Sherilyn Shackell Presentation at Marketing Week Live 2014

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Sherilyn Shackell, Founder of The Marketing Academy explains gives a practical guide to managing your future career.

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Sherilyn Shackell Presentation at Marketing Week Live 2014

  1. 1. Whose life is it anyway? Sherilyn Shackell @Sherilyn_TMA #MarketingAcademy #Bootcamp
  2. 2. 2 What on earth.. …did you do?
  3. 3. • Everyone can be an outstanding leader…. • If your actions inspire others to dream more, learn more, do more and become more….. • The mark of outstanding leadership… 3
  4. 4. The more you take for you past and present the more you are able to create the future you seek unknown
  5. 5. I am the master of my fate and captain of my destiny Nelson Mandela
  6. 6. 7 if you don’t like something, change it. if you can’t change it, change the way you think about it.
  7. 7. 8
  8. 8. 9 The voice in your head that says that you can’t do something is a liar!
  9. 9. 10
  10. 10. 11 And now for the practical stuff..
  11. 11. 12 Tip 1. Be the best you can be right now
  12. 12. • Be clear on what you will achieve TODAY • Find some Mentors • Put aside 30 minutes every day for learning • Attend conferences / events / seminars
  13. 13. 14 Tip 2. Build your brand
  14. 14. Organise internal workshops to share your expertise Submit articles & blogs to internal & external newsletters Offer to mentor, coach, buddy cross functionally Create you own blog Public speaking – at every opportunity
  15. 15. 16 Tip 3. Get the tools in place
  16. 16. Create an Elevator Pitch What do you do ? What are your values ? What are you passionate about ? What do you want ? Update LinkedIn Design a one page Bio
  17. 17. 19 Tip 4. Be clear on what you want
  18. 18. Hygiene Factors Income Location Working environment Company policy Status Security Job Title Motivators Recognition Responsibility Achievement Personal Growth Job Interest Involvement Advancement 20
  19. 19. Understand why you feel the need to move Is there both push & pull Talk to your boss Avoid making career choices in times of personal upheaval, change or crisis
  20. 20. • Avoid too much advice...choose your guides wisely • Avoid the ‘cult of the personality’ • Trust your instincts • Trust your beating heart over your aching head • Don’t follow the money
  21. 21. 23 Tip 5. Cherish & nurture relationships
  22. 22. 25 ALWAYS do the things that make your heart beat faster
  23. 23. And finally just remember… ‘You are stronger than you seem braverbraverbraverbraver than you believe and SMARTER than you think’ Christopher Robin to Winnie the Pooh 26
  24. 24. Questions? @Sherilyn_TMA @MerlinTheMentor #MarketingAcademy #Bootcamp

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