The document discusses the growth of the internet of things (IoT) market and its implications. It notes that analysts predict massive growth in connected devices and objects between 2014 and 2020. It also highlights opportunities for organizations from IoT data and new partnerships, as well as risks around privacy and complexity. Traditional businesses will need to reinvent their models to leverage IoT and deliver outcomes rather than just products.
Germany is typically not at the top of many lists when it comes to artificial intelligence (AI) leadership or investment. However, the country created an AI strategy in 2018, and several well-known, established German companies are showing that small can still be mighty. Here’s an overview of AI in Germany.
The Top 5 Consumer Technology Trends From CES 2021Bernard Marr
CES is the world’s largest tech show focusing on customer electronics. It’s where many of the world’s biggest brands reveal their latest technological innovation and gadgets. Here is an overview of the key ones for 2021.
Robot-Powered Pizza, Anyone? How Automation Is Transforming The Fast-Food Ind...Bernard Marr
Automation and robotics are changing the way many companies do business, and now it's changing up restaurants. Pizza companies are some of the first to really embrace automation in the food industry as they pursue ways robots can help with prep, ordering, serving and delivering to maximize efficiency, cut costs and improve service.
The 7 Biggest Technology Trends That Will Transform Telecoms In 2020Bernard Marr
Technology is changing the way telecommunications companies operate, the services they offer and the threats they face. These technologies require telecoms to adapt infrastructure, recruit new talent and build new processes. As we prepare to begin a new decade, here are the seven biggest technology trends that will transform telecoms in 2020.
"Cloud" is one of THE technology buzzwords at the moment, but what is the cloud and how can businesses benefit from cloud computing?
In this presentation we take a look at how IT has evolved over the past decades and how its role in business has changed. We also explain what the cloud is and discuss its business benefits.
Germany is typically not at the top of many lists when it comes to artificial intelligence (AI) leadership or investment. However, the country created an AI strategy in 2018, and several well-known, established German companies are showing that small can still be mighty. Here’s an overview of AI in Germany.
The Top 5 Consumer Technology Trends From CES 2021Bernard Marr
CES is the world’s largest tech show focusing on customer electronics. It’s where many of the world’s biggest brands reveal their latest technological innovation and gadgets. Here is an overview of the key ones for 2021.
Robot-Powered Pizza, Anyone? How Automation Is Transforming The Fast-Food Ind...Bernard Marr
Automation and robotics are changing the way many companies do business, and now it's changing up restaurants. Pizza companies are some of the first to really embrace automation in the food industry as they pursue ways robots can help with prep, ordering, serving and delivering to maximize efficiency, cut costs and improve service.
The 7 Biggest Technology Trends That Will Transform Telecoms In 2020Bernard Marr
Technology is changing the way telecommunications companies operate, the services they offer and the threats they face. These technologies require telecoms to adapt infrastructure, recruit new talent and build new processes. As we prepare to begin a new decade, here are the seven biggest technology trends that will transform telecoms in 2020.
"Cloud" is one of THE technology buzzwords at the moment, but what is the cloud and how can businesses benefit from cloud computing?
In this presentation we take a look at how IT has evolved over the past decades and how its role in business has changed. We also explain what the cloud is and discuss its business benefits.
5 Major Robotics Trends To Watch For in 2019Bernard Marr
We are increasingly seeing robots becoming part of our everyday lives. Robots are no longer confined to factories but are now entering our homes and offices. Here I look at the five most significant robotics trends everyone should watch out for in 2019.
Un estudio reportado por la Harvard Business Review muestra las tres estrategias encontradas para explotar totalmente las capacidades de Big Data y Analytics en una organización, estas son: 1) identificar, combinar y manejar múltiples fuentes de datos. 2) Construir modelos analíticos avanzados para predecir y optimizar resultados. 3) Transformar las capacidades de la organización de tal forma que los datos utilizados y el análisis de los mismos lleven a tomar mejores decisiones. El modelo de Cloud computing sirve para cada uno de las capacidades anteriormente mencionadas.
Future Of Intimacy: Sex Bots, Virtual Reality, And Smart Sex Toys Bernard Marr
Technology can and is already changing our most intimate acts and sexual experiences. While many of the insights enhance sexual education, knowledge, and experiences, there are some boundaries that need to be discussed among couples for what is acceptable behavior when interacting sexually with artificial intelligence and other technologies.
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...Bernard Marr
Carnival, one of the world's largest cruise lines, is also a leader in using Internet of Things technology, connected devices, and artificial intelligence to deliver an exemplary customer experience to its passengers. Ocean Medallion, a wearable device, is the key to Carnival's seamless customer experience.
How Smart Products Help Companies Profit From DataBernard Marr
Data and AI are making our products smarter, which in turn can generate new and valuable data back to businesses. In this article, we explore the important relationship between data in our ever-smarter products.
Business Models_Internet of Things (Part 01)alengadan
Reference: Designing the Internet of Things
Book by Adrian McEwen and Hakim Cassimally
Presented by: Blety Alengadan (Asst.Professor)
Chapter 09 (Part 01)
A Chinese team of researchers has recently unveiled the world’s most powerful quantum computer – capable of manipulating 66 qubits of data. At the same time, a team at Cambridge University in the UK has created a quantum computing desktop operating system – which could be as significant a step at bringing quantum capabilities into the mainstream as Microsoft’s development of MS-DOS and Windows was for classical desktop computing.
Industry 4.0 – Tech Trends Driving Innovation in ManufacturingBernard Marr
Industry is currently going through a period of change that has been labeled the fourth industrial revolution – or Industry 4.0. Previous industrial revolutions brought us machinery, electricity, and computers. This fourth industrial revolution is shaping up to be even more transformational than the previous ones as we move into the age of smart interconnected machines and intelligent automation.
Future Trends of AI and Analytics in the CloudBernard Marr
Artificial intelligence (AI) has the potential to be the most powerful and transformative technology the business world has ever seen, helping us make smarter decisions, automate tasks and fully realize the value of the data businesses are generating at an ever-growing rate.
Can Machines And Artificial Intelligence Be Creative?Bernard Marr
While artificial intelligence can be creative, what's most compelling is the creative output when humans and machines collaborate, whether that's in art, music, dance, design, recipes, or publishing. Here we look at the way AI is a tool to augment human creativity rather than a replacement.
The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.
Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.
Why Should Businesses Adopt Industry 4.0 Technologies?Bernard Marr
Businesses should adopt Industry 4.0 technologies, because this transformative era is already here, not some concept for the future. Smart machines and interconnected devices are already working to provide many benefits to the businesses that have adopted the technologies. Those businesses that don’t may not survive.
How Mining Companies Are Using AI, Machine Learning And Robots To Get Ready...Bernard Marr
Rio Tinto and other large mining companies are using machine learning, autonomous vehicles and intelligent operations to pave the way for the 4th industrial revolution. Mining impacts nearly every industry because they provide raw materials that are used for other products. The more efficient and productive these mining companies are, the more profitable they become.
The top seven technology trends for 2020 - dr Mark van RijmenamMark van Rijmenam
We have reached the end of 2019 and just like in previous years, I am looking ahead to see what organisations can expect next year. I believe 2020 will be exciting as ever when it comes to technology. As I said before, we live in exponential times and the more various technologies converge, the more exciting the opportunities become. Thanks to this convergence, intelligent applications and solutions become available, and organisations can increase productivity, become smarter, more agile, automated and eventually also more humane. The convergence of technologies will kick-start the third decade, and the results of it will be felt in the years to come. Therefore, 2020 will be the Year of Convergence.
The Amazing Ways eBay Is Using Artificial Intelligence To Boost Business SuccessBernard Marr
Multinational e-commerce site eBay has used artificial intelligence (AI) for the last decade by training the algorithms with data sets from the previous two decades. Recent developments and enhancements to the company's services and tools have benefited from the AI algorithms getting smarter and by leveraging deep learning. Here we look at a few ways eBay uses artificial intelligence and machine learning.
Artificial Intelligence Can Now Copy Your Voice: What Does That Mean For Humans?Bernard Marr
Artificial intelligence (AI) is a powerful tool. It has become so sophisticated that it can create artificial voices that sound like real voices. It is being used in many ways today to create audio for products, digital assistants and more. It now requires just seconds of real audio to train to make the reality of misuse very real.
5 Major Robotics Trends To Watch For in 2019Bernard Marr
We are increasingly seeing robots becoming part of our everyday lives. Robots are no longer confined to factories but are now entering our homes and offices. Here I look at the five most significant robotics trends everyone should watch out for in 2019.
Un estudio reportado por la Harvard Business Review muestra las tres estrategias encontradas para explotar totalmente las capacidades de Big Data y Analytics en una organización, estas son: 1) identificar, combinar y manejar múltiples fuentes de datos. 2) Construir modelos analíticos avanzados para predecir y optimizar resultados. 3) Transformar las capacidades de la organización de tal forma que los datos utilizados y el análisis de los mismos lleven a tomar mejores decisiones. El modelo de Cloud computing sirve para cada uno de las capacidades anteriormente mencionadas.
Future Of Intimacy: Sex Bots, Virtual Reality, And Smart Sex Toys Bernard Marr
Technology can and is already changing our most intimate acts and sexual experiences. While many of the insights enhance sexual education, knowledge, and experiences, there are some boundaries that need to be discussed among couples for what is acceptable behavior when interacting sexually with artificial intelligence and other technologies.
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...Bernard Marr
Carnival, one of the world's largest cruise lines, is also a leader in using Internet of Things technology, connected devices, and artificial intelligence to deliver an exemplary customer experience to its passengers. Ocean Medallion, a wearable device, is the key to Carnival's seamless customer experience.
How Smart Products Help Companies Profit From DataBernard Marr
Data and AI are making our products smarter, which in turn can generate new and valuable data back to businesses. In this article, we explore the important relationship between data in our ever-smarter products.
Business Models_Internet of Things (Part 01)alengadan
Reference: Designing the Internet of Things
Book by Adrian McEwen and Hakim Cassimally
Presented by: Blety Alengadan (Asst.Professor)
Chapter 09 (Part 01)
A Chinese team of researchers has recently unveiled the world’s most powerful quantum computer – capable of manipulating 66 qubits of data. At the same time, a team at Cambridge University in the UK has created a quantum computing desktop operating system – which could be as significant a step at bringing quantum capabilities into the mainstream as Microsoft’s development of MS-DOS and Windows was for classical desktop computing.
Industry 4.0 – Tech Trends Driving Innovation in ManufacturingBernard Marr
Industry is currently going through a period of change that has been labeled the fourth industrial revolution – or Industry 4.0. Previous industrial revolutions brought us machinery, electricity, and computers. This fourth industrial revolution is shaping up to be even more transformational than the previous ones as we move into the age of smart interconnected machines and intelligent automation.
Future Trends of AI and Analytics in the CloudBernard Marr
Artificial intelligence (AI) has the potential to be the most powerful and transformative technology the business world has ever seen, helping us make smarter decisions, automate tasks and fully realize the value of the data businesses are generating at an ever-growing rate.
Can Machines And Artificial Intelligence Be Creative?Bernard Marr
While artificial intelligence can be creative, what's most compelling is the creative output when humans and machines collaborate, whether that's in art, music, dance, design, recipes, or publishing. Here we look at the way AI is a tool to augment human creativity rather than a replacement.
The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.
Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.
Why Should Businesses Adopt Industry 4.0 Technologies?Bernard Marr
Businesses should adopt Industry 4.0 technologies, because this transformative era is already here, not some concept for the future. Smart machines and interconnected devices are already working to provide many benefits to the businesses that have adopted the technologies. Those businesses that don’t may not survive.
How Mining Companies Are Using AI, Machine Learning And Robots To Get Ready...Bernard Marr
Rio Tinto and other large mining companies are using machine learning, autonomous vehicles and intelligent operations to pave the way for the 4th industrial revolution. Mining impacts nearly every industry because they provide raw materials that are used for other products. The more efficient and productive these mining companies are, the more profitable they become.
The top seven technology trends for 2020 - dr Mark van RijmenamMark van Rijmenam
We have reached the end of 2019 and just like in previous years, I am looking ahead to see what organisations can expect next year. I believe 2020 will be exciting as ever when it comes to technology. As I said before, we live in exponential times and the more various technologies converge, the more exciting the opportunities become. Thanks to this convergence, intelligent applications and solutions become available, and organisations can increase productivity, become smarter, more agile, automated and eventually also more humane. The convergence of technologies will kick-start the third decade, and the results of it will be felt in the years to come. Therefore, 2020 will be the Year of Convergence.
The Amazing Ways eBay Is Using Artificial Intelligence To Boost Business SuccessBernard Marr
Multinational e-commerce site eBay has used artificial intelligence (AI) for the last decade by training the algorithms with data sets from the previous two decades. Recent developments and enhancements to the company's services and tools have benefited from the AI algorithms getting smarter and by leveraging deep learning. Here we look at a few ways eBay uses artificial intelligence and machine learning.
Artificial Intelligence Can Now Copy Your Voice: What Does That Mean For Humans?Bernard Marr
Artificial intelligence (AI) is a powerful tool. It has become so sophisticated that it can create artificial voices that sound like real voices. It is being used in many ways today to create audio for products, digital assistants and more. It now requires just seconds of real audio to train to make the reality of misuse very real.
meet2016: Reshaping Business Through IoT: Key Technology Factors to ConsiderRoberto Siagri
The IoT is the manifestation that the raw material of the information age is datum. Data are the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient through a strategic rethinking of their value chains and business processes. In so doing, companies will add the required readiness to shift from products to services, and eventually enter in the outcome economy. To truly embrace the digital transformation, organizations need to collect actionable data from their assets, processes, and products and then connect the OT (Operational Technology) world where data are generated to IT (Information Technology) world where data are consumed. Beside predictive maintenance and asset usage maximization/optimization the benefits are huge: the transformation of any business into a smart business, increasing competitiveness also in mature markets; the creation of new innovative products and services; and the enablement of service prosumerization.
To make this happen there are some key technology factors to consider during the implementation of an IoT architecture.
Industrial Internet of Things: Recipe for Innovating the Businesses through...Eurotech
The search for business sustainability is pushing companies to become more efficient thought a strategic rethinking of the business process while the market is shifting from products to services. To truly transform the business model, organizations need to connect and collect actionable data from their assets and processes, and invest in IT tools and resources. To make this happen, Eurotech has designed and implemented an Industrial IoT solution that dramatically simplifies the transformation of a business into a smart business.
IoTWorld Presentation by Accenture at DLA Piper DinnerMark Radcliffe
An overview of the opportunities for the Industrial Internet by Dadong Wan who helped wirte the World Economic Forum Report on the Industrial Internet.
IoT the driver of Business Innovation: better products, new services and...Eurotech
The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient through a strategic rethinking of their value chains and business processes. In so doing, companies will add the required readiness to shift from products to services, and eventually enter in the outcome economy. To truly embrace the digital transformation, organizations need to collect actionable data from their assets, processes, and products and then connect the OT world where data are generated to IT world where data are consumed. To make this happen, a IoT integration platform, that gives to the App an easy and versatile access to the data, is required . As a matter of fact the IoT essence resides in an impressive simplification of the OT-IT integration through a loosely coupled containerized layered (LC2L) architecture. The benefits are huge: the transformation of any business into a smart business, increasing competitiveness also in mature markets; the creation of new innovative products and services; and the enablement of service prosumerization. Abundance of data is the real essence of IoT, where the App is the tip of the data iceberg.
Winning with the Industrial Internet of Things: How to accelerate the journey...accenture
The Industrial Internet of Things (IIoT) will bring new economic growth, reinventing sectors that account for almost two-thirds of world output. The raw technical conditions for the widespread adoption of the IIoT are highly favorable. Today, the IIoT is helping to improve productivity, reduce operating costs and enhance worker safety. As the world struggles to emerge from a phase of weak productivity growth, fragile employment and pockets of inadequate demand, the IIoT offers a chance to redefine many sectors and accelerate economic and employment growth.
The Tech Vision 2015 maps out five key IT trends: The Internet of Me, Outcome Economy, Platform (R)evolution, Intelligent Enterprise and Workforce Reimagined. How to sum it all up? It’s not just about you - or me, or anyone else in particular. It’s about all of us - The “We” Economy. http://www.accenture.com/technologyvision
Industry 4.0: Merging Internet and FactoriesFabernovel
Industrial IoT and connected objects for factories are part of our research at FABERNOVEL OBJET, our activity dedicated to IoT.
The future of industry is at the crossroads of internet and factories. Some call it INDUSTRY 4.0 or FACTORY 4.0 in reference to the upcoming fourth industrial revolution. Governments and private companies in Germany, UK and the USA have acknowledged the importance of industrial IoT and its central role in future industrial transformation.
The adoption of Industrial Internet has both near-term and long-term impacts and will be characterized by the emergence of new models such as the “Outcome Economy” and the “Autonomous, Pull Economy”.
We believe that INDUSTRY 4.0 is a growth opportunity for industrial companies, and have decrypted this very phenomenon in the following presentation.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
With the invention of new Li-fi technology, you will soon find light bulbs of your car, light lamps in your room, lights in subway, flashlight of your mobile and any other light source are providing you internet access at very high speed.Li-fi technology is the another milestone in the history of information technology. You have got the idea that Li-Fi Technology is something light. Yes, Li-fi technology or light-fidelity technology transmits data wirelessly at high speeds with the use of light emitting diodes.
From artificial intelligence and augmented reality to multi-connected businesses and new mobility, the focus is on a wide variety of technology – but which trends have a lasting influence on digital transformation, in a post-COVID world? A Social Friendly Report.
The Internet of Things: P&C Carriers & the Power of DigitalCognizant
As P&C carriers struggle to achieve and maintain profitable growth, they must prepare for and stay in step with advancements in digital technologies. The Internet of Things (IoT) and its network of connected devices and objects makes it possible for carriers to transform how they communicate, collaborate, and operate, and strengthen their capabilities in a number of key areas.
How the Digital Transformation is going to change the world of Work 4.0 with respect to the Introduction of Industry 4.0 technology. Will Jobs reduce or we will have more jobs with higher pay. An interesting analysis.
From assistants everywhere to customer lifetime value to restoring trust, these are the technology, behaviour, and business trends that are exciting the rehab team this year.
FinTech is more important than ever when it comes to keeping up in the rapidly changing financial industry. Technologies such as cloud computing, data analytics, Artificial Intelligence (AI) and the Internet of Things (IoT) have the potential to cut costs, retain customers and protect against cyberthreats, as long as organizations are willing to invest in them.
See more: http://ms.spr.ly/6005pvK4x
ALPMA - Craig Rispin's Keynote & Workshop 18 Oct 2013
Australian Legal Practice Managers Association keynote presentation by Craig Rispin, CSP Business Futurist & Innovation Expert.
The increasing importance of Digital Psychology as a strategic toolkitSimon Nash
A presentation outlining how rapid advances in digital technology are outpacing traditional user experience thinking and how psychology techniques can help bridge the gap.
Some thoughts on the future of social networking presented by Simon Nash at a Digital Conversations meetup to celebrate Social Media Week in London on 25th September 2013. www.meetup.com/Digital-Conversations/
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. Royal Mail. Service Naming.Simon Nash, Hugo & Cat - Things, and the internet.
A keen futurist with a
passion for emerging
technologies and
digital customer
experience.
snash@hugoandcat.com
Twitter: @simonnash
uk.linkedin.com/in/simonnash
Introduction
3. I use a connected thing every day
Withings Scales, my weight, health
tracking, and todays weather.
Simon Nash, Hugo & Cat - Things, and the internet.
5. Rapid growth in connected home
products and services
Simon Nash, Hugo & Cat - Things, and the internet.
6. Royal Mail. Service Naming.Simon Nash, Hugo & Cat - Things, and the internet.
Several clients already active
E.ON Smart Hub Sony LifeSpace UX
7. Analysts
predict a
massive
market for
‘connected
things’ in
2016
Simon Nash, Hugo & Cat - Things, and the internet.
Category 2014 2015 2016 2020
Consumer 2,277 3,023 4,024 13,509
Business:
Cross-Industry
632 815 1,092 4,408
Business:
Vertical-Specific
898 1,065 1,276 2,880
Grand Total 3,807 4,902 6,392 20,797
Table 1: Internet of Things Units Installed
Base by Category (Millions of Units)
Source: Gartner (November 2015)
8. Simon Nash, Hugo & Cat - Things, and the internet.
How does it make us feel? It makes us feel
clever. For me, that’s the best word. It’s not
nerdy, it’s not technical. It makes you feel, you
know, ‘God, that was clever!’ [...]
It’s a sense of being empowered, that sort of
slightly self-satisfied sense, that, ‘Well, that
was efficient.’
Andrew Brem – Chief Digital Officer, AVIVA
9. Reduce friction of
(getting something)
Control & Monitor
(environment & activity)
Automation
Personalisation
IoT 1.0
Simon Nash, Hugo & Cat - Things, and the internet.
10. Royal Mail. Service Naming.Simon Nash, Hugo & Cat - Things, and the internet.
Not just about consumer products
The sexy thing from my
perspective is the data science
side of it.
I love the idea of a Minority
Report style engineer turning up
just long enough to say Hello
before your boiler fails.
Jim Anning, data & analytics, British Gas
11. Royal Mail. Service Naming.Simon Nash, Hugo & Cat - Things, and the internet.
Huge potential for organisations
Channel shift isn’t
necessarily about moving
enquiries from one platform
to another. With IoT we can
change the narrative,
developing the capability to
intervene and respond
automatically.
12. I’m not
alone.
Still more potential for industry,
where IoT is building on the
foundations of SCADA
technologies that have been
established since the 1970s.
(Supervisory Control And Data Acquisition)
13. A smart New York lawyer once said
Everything is a thing, and we are just
connecting the internet to everything.
Simon Nash, Hugo & Cat - Things, and the internet.
14. IoT is a convergence of existing
technologies & trends...
● DIY sensors & connectivity
● Wi-fi and mesh networks
● Wearable technologies
● Virtual / augmented reality
● Artificial intelligence
● Speech and gesture recognition
● Conversational interfaces
● Data science and analytics
● Personalisation & automation
● Remote monitoring
Simon Nash, Hugo & Cat - Things, and the internet.
15. And it could be described as evolution
Still fundamentally a
distribution / delivery
innovator, taking
rapid advantage of
new technologies.
Simon Nash, Hugo & Cat - Things, and the internet.
16. It’s very hard to imagine how things will play out, just as it was in the early
days of the Internet. Who might have predicted the rise of Uber and Airbnb…
What will the next big disruptive business look like?
But we’ve barely scratched the surface
Simon Nash, Hugo & Cat - Things, and the internet.
19. To fully appreciate the potential of IoT we
need to avoid getting stuck on the idea
that an individual interacts with an object.
With IoT, all the world’s a stage. Imagine
scenarios where multiple actors, and
multiple objects are in play. Where the
environment, and everything within it, are
potential participants and contributors.
Simon Nash, Hugo & Cat - Things, and the internet.
20. In these new scenarios, brands and
technology will not be centre stage
Simon Nash, Hugo & Cat - Things, and the internet.
Technology and advertising play
an increasingly intrusive role in
our daily lives. The big promise
of the internet of things is that it
will enable a more human
experience. Complex
technologies interacting behind
the scenes to simplify and
declutter our lives.
22. Authentication & trust are the key
Authentication
technology and
the need to
manage trust
efficiently.
Increasing
expectations of
simplicity and
automation.
Less desire for
human
intervention.
Connected
things working
behind the
scenes using
distributed
networks.
Simon Nash, Hugo & Cat - Things, and the internet.
23. ‘Open’ approaches should be a priority
Common schemas could allow
proprietary technologies to talk
to each other without
convergence on a central O/S or
protocol. By classifying common
actions and objects, proprietary
software should be able to
communicate at a basic level.
Simon Nash, Hugo & Cat - Things, and the internet.
24. ‘Open’ approaches should be a priority
Blockchain could well solve the
authentication riddle and provide
a means of establishing trust in
distributed networks. So called
self-executing smart contracts will
enable processes and
transactions to take place
automatically in the background.
Simon Nash, Hugo & Cat - Things, and the internet.
26. The progression of economic value
“With transformations,
the customer is the
product! The
individual buyer of the
transformation
essentially says,
‘Change me’.”
Pine & Gilmore ‘The
Experience Economy’
HBR 1999
Simon Nash, Hugo & Cat - Things, and the internet.
27. Welcome to the “outcome economy” —
where companies create value not just by
selling products and services, but by
delivering solutions that directly produce
quantifiable results.”
Paul Daugherty, WSJ.com
Simon Nash, Hugo & Cat - Things, and the internet.
28. Time for a
shift in
mindset
Simon Nash, Hugo & Cat - Things, and the internet.
29. Closer to customers than ever
Predicting needs and customising
services delivers to new meaning to
personalisation. Industries like
Insurance will be able to redefine
their products and the ways in
which they are bought and
consumed. Expect highly
contextual personalisation.
Simon Nash, Hugo & Cat - Things, and the internet.
30. Closer to customers than ever
Privileged position in personal
spaces combined with
automated billing means fewer
barriers to consumption of a
product or service. Amazon are
embedding their Dash instant
replenishment concept into
products that rely on
consumables.
Simon Nash, Hugo & Cat - Things, and the internet.
31. Closer to customers than ever
However consumers will expect
that this delivers better value,
savings passed to customer, and
billing tied to more closer to
consumption. This will increase
competitive pressure, force the
creation of more granular
services, and drive down profit
margins.
Simon Nash, Hugo & Cat - Things, and the internet.
Drivers in the US can already install simple device to track their
driving and link their driving performance to insurance savings.
32. Connected products as services
Connected products can be
updated automatically, and
can therefore carry a
continuous new stream of
services into the home.
Capabilities can be baked
into a product to support
future services & integrations.
The modern hardware business is a trojan horse for software.
Ben Epstein
Simon Nash, Hugo & Cat - Things, and the internet.
33. Connected products as services
Fewer opportunities for product sales
and upgrade fees, consumers will
expect firmware to automatically
update and be free to install.
Business models will need to
anticipate a huge long tail cost for
maintaining the product/service in
perpetuity.
Nest have just bricked recent home hub purchase Revolv -
customers had invested £200 for ‘lifetime service’.
Simon Nash, Hugo & Cat - Things, and the internet.
34. Rich sources of data and opportunity
The data captured by trillions of new
connected devices takes us beyond
the realm of big data and into a realm
of massive data. Convergence of
multiple sources of data will unlock
enormous potential for organisations
to exploit data for commercial gain.
Simon Nash, Hugo & Cat - Things, and the internet.
35. Rich sources of data and opportunity
Consumers are already
concerned by invasions of
privacy and increasingly sensitive
to brands abusing their data. We
can expect significant pushback
from customers and regulators.
And there is a growing call for
consumers to profit from their
own data.
Simon Nash, Hugo & Cat - Things, and the internet.
36. Connected products will open
up opportunities for
manufacturers and content
owners to partner in delivering
personalised content. This will
enhance relationships and
potentially create new revenue
streams. Many more ‘network
effects’ likely to emerge.
Opportunities for partnership
Simon Nash, Hugo & Cat - Things, and the internet.
37. Opportunities for partnership
In 2014 we saw Vine users and
the platform itself under fire from
the premier league for supposed
rights abuses i.e. live clips of
goals being shared. Will these
sorts of dispute reach into our
connected homes?
Simon Nash, Hugo & Cat - Things, and the internet.
38. Complimentary revenue streams
Product manufacturers can create
new revenue streams and extend
relationships beyond the purchase.
All Traffic Solutions transitioned
from selling automated signage to
measuring real-time traffic data
and offering web based services to
traffic managers.
Simon Nash, Hugo & Cat - Things, and the internet.
39. Complimentary revenue streams
Fridges capable of ordering
groceries are finally here. But as
traditional products take new roles,
they may suffer unintended
consequences. Will the Internet
Fridge meet the same fate as the
Set Top Box? Given away by online
grocers in order to tie customers
into long-term ordering contracts?
Simon Nash, Hugo & Cat - Things, and the internet.
40. Traditional businesses are ill-equipped to
handle these emerging opportunities.
Agility and adaptability will be critical for
organisations embracing IoT. Partnerships
and new commercial propositions will
leverage new skills and competences.
Infrastructure, technology, and data, will
need to be fundamentally re-designed.
41. Conclusions Summing up...
A challenge for today not tomorrow
We need to work behind the scenes to deliver value
Business model reinvention the key to success
Network effects will unlock new opportunities
Digital Transformation is a prerequisite
Consider risks as well as rewards
Editor's Notes
Presence – who is here, what rights do they have? (we get super powers!)
mbient signals, AI & logic (combination of circumstances IFTT, connecting the dots – this plus this plus this)
iii) Voice, gesture, AI and conversational UI – FB messenger (Concierge services, film reference – Her)
Huge public mistrust, a risk for first movers Vast range of new capabilities neededCostly transformation a requirementBrand interactions hidden in the backgroundUnfair competition