The future is simple (and more human)
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Some thoughts on the future of social networking presented by Simon Nash at a Digital Conversations meetup to celebrate Social Media Week in London on 25th September 2013. www.meetup.com/Digital-Conversations/
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The future is simple (and more human)
- 1. THE FUTURE IS SIMPLE (& more human)
- 2. Firstly I have to confess I read sci-fi
- 3. In the beginning human relationships were simple
- 4. Complex systems, structures and processes evolved to cope with growth
- 5. 1476 1832 1887 1920s 1960s 1990 2004 1997 Technological advancement offers simplification Then inevitably succumbs to complication
- 6. Thankfully technology has driven net improvements in standards of living
- 8. Social media are a case in point 2009
- 9. Channels are exploding exponentially 2013
- 10. Culture is reacting against complexity
- 11. We seek connection, authenticity & craft
- 12. It’s only natural to associate alienation with technology and thus to distrust it
- 13. I’m more interested in tackling the complexity we introduce into relationships
- 14. I focus on helping organisations simplify web presences to optimise experiences
- 15. And I think that we’re on the cusp of the next big simplification
- 16. Next generation social networks will be overlaid on the real-world
- 17. Authentication models centred on people not outsourced to third parties
- 18. Technology will be the driver behind a more intimate and human experience
- 19. Social relationships with people, objects, organisations and the built environment
- 20. Gevulot is a form of privacy practised in the Oubliette. It involved complex cryptography and the exchange of public and private keys, to ensure that individuals only shared that information or sensory data that they wished to.
- 21. This seems to freak some people out
- 22. It is important to recognise that technology itself isn’t dehumanising. Layers of unnecessary complexity are the real problem we need to address. We need to work hard to simplify experiences and get physical and technical obstacles out of the way. And emerging social connectivity offers a unique opportunity to achieve this.
- 23. Using new technology life will become simpler, more human, and ultimately I think culture will embrace that
- 24. thanks
Editor's Notes
- Life used to be simple but as our world grew we lacked the technology to keep things simple. So we created ever more complex systems to fill the gap between the simple life we craved and the challenges we faced
- For example coins replaced barter to enable trade and eventually currency in the form of Paper money evolved to solve the challenges of interacting with strangers across increasingly long distances. But now we’re starting to do away with money altogether.
- But this seems to be something of a cycle, in line with growth we develop new technology that simplifies our world. (print/telegraph/phones/internet/social). The problem is that each major simplification stimulates growth.Things inevitably fragment and those very same technologies go on tp play a major part in making things more complicated again.
- But don’t get too depressed, Hans Rosling data’s shows that standards of living have been improving.
- The internet gave us simplicity but we have subverted that and often the uses we put it to are absurd.
- And after a good start we seem to have done the same to social networks, I think facebook grew so fast because it simplified human relationshipsin a globalisedeconomy.But social media have grown exponentially and now most of us have dozens of logins/passwords/profiles and we’ve entered a world of big data.
- Its easy to loose sight of yourself amongst all these layers of technology and commerce that we place between ourselves and each other.All this complexity is leading to an increasing tension and we’re already seeing trends toward turning social off
- and a resurgence of interest in crafts and authenticity.
- I think its only natural to associate this feeling of alienation with technology and thus to distrust technology and consider it dehumanising.
- But I think there are two sides to this debate – and I myself sit on the side that is optimistic about the humanising role of technology whilst remaining very conscious that what we have right now sits counter to that ambition.
- Indeed a lot of my work nowadays is tidying up the complex systems we have built on the web. After the internet introduced a vision of joyful simplicity we’ve gone and filled it all with digital landfill.
- So it’s no surprise that my current obsession is that we’re on the cusp of the next big simplification, Last time I talked about the increasing prevalence of wi-fi, the increasing connectivity between objects and the web (IOT, RFID) and the increasing capability of devices to sense and interact with environments around them (glass/sensors). And I highlighted the potential convergence of these trends.Until now the internet has been imprisoned in wires and cables. We’re about to turn the internet inside out (invertion) and that’s going to unleash the full power of the next generation social web.
- I think that the logical conclusion is that the world itself is going to become an operating system and our relationships with people, objects, environments and organisations, even technology itself, will become social by their very nature.
- I think Google glass is just a stepping stone - Andrew was telling me about a doctor who’s experimenting with integrating technology and the human brain. He’s solving parkinsons right now but…I think our relationship with that world will involve augmenting ourselves with technology and introducing a layer of augmented reality overlaid on the world around us.
- As an augmented data object in my own right I imagine authenticating and interacting with objects, devices, objects and organisations automatically, no more gates, currency or passwords
- I anticipate simple relationships between augmented people and the world that are governed by sophisticated privacy protocols. One of the best ways of describing this was in a book called Quantum Thief by HanuRaikamen.
- But so many people I’ve spoken to view this as scary (oh the humanity) and I guess what looks simple may not look simple to many. People may reject these digital appendages and of course there are many complications (PRISM) and Peter will no doubt introduce some very legitimate concerns in his talk. But I don’t think we should let fear of complexity prevent us from making the world more human. It’s a design challenge and I think that presented with a truly simple interface with this digital future we will recognise the benefits and instinctively seek to be more connected to the world around us.
- But I don’t think we should let fear of complexity prevent us from making the world more human. It’s a design challenge and I think that presented with a truly simple interface with this digital future we will recognise the benefits and instinctively seek to be more connected to the world around us.