The Therma Band provides warmth for athletes playing in cold weather without breaks. It solves the problem of athletes having to freeze on the field by radiating warmth from the wrist throughout the body. The wrist-worn design keeps hands free and warmth circulating, unlike hand warmers. The product will appeal to athletes wishing to stay warm while playing and their popularity will spread quickly through teams.

1. Therma Band
Providing Warmth in the Cold

2. Problem
Athletes need to play for long periods of time without a break from play on the field in the cold. There are always
options to warm up for people on the sidelines, and in the bleachers, but when it’s cold, the players are stuck
freezing. Our product would help eliminate this problem, providing warmth radiating outward from the wrist so
you can stay warm and play on.

3. Solution
Our product would help eliminate the problem of athletes having to deal with the cold, providing athletes with
the ability to play on. These are an improvement from regular handwarmers because they stay on your wrist
which will radiate warmth throughout the body, but also athletes won’t have to worry about keeping hold of the
hand warmers.

4. Market
We know what it's like to play sports while in the freezing cold, and you just wish you could be in your bed with a
nice warm blanket. That’s why these wrist bands will be so appealing to athletes because we know we are not
the only ones who have thought this way. As one person on a team wears the product, everyone will want to
know what it is: our low customer acquisition cost approach.

5. Prototype