Theory of organizational growth / Strategic Planning
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This document discusses the growth of a new confectionary gifts company in Guayaquil, Ecuador. The company aims to enter the chocolate market by providing souvenir chocolate bars to businesses with high customer traffic. To achieve this, the company will focus on using high quality raw materials and packaging to produce chocolate gifts branded with clients' requests. As the company is new, it is currently in the early stage of mass producing confectionary products and working to manage the direction of the growing business.
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Dream Chocolate Company: Choosing a
Costing System
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ABSTRACT: This case is about a small, but real, company, Dream Chocolate (D.C.),
which makes custom-labeled, high-quality candy bars for special events and advertising
purposes. Like many small companies, D.C. has an inadequate costing system and
needs a much better one as it starts to get bigger orders. In Part A of this case, students
learn how to analyze a company’s situation, identify relevant information in a case that is
presented in a less-structured format, evaluate the pros and cons of different costing
approaches, recommend an approach, and suggest ways to implement it. In Part B, they
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helps increase students’ understanding of the applicability of various costing methods
typically covered in cost and managerial accounting courses.
Keywords: instructional case; cost accounting; job order costing; process costing;
operation costing; activity-based costing; and accounting information
systems.
INTRODUCTION
K
ay Johnson sat back in his chair wondering about what he had just done. He accepted a
special order from a national supplier of wellness products for 200,000 chocolate bars at a
20 percent discount from the usual price. It is a new type of bar and the company provided
the recipe. The company also hinted about a second order for 150,000 bars if the first order was
successful. Kay sighed and thought, ‘‘I hope we can make a profit on this order, because we are
going to have to increase our capacity big-time to fill it. Wish I knew what the cost will be.’’
OVERVIEW OF COMPANY
Dream Chocolate (D.C.) is the major product line of Salmon River Foods, the spawn of a trip
on the Middle Fork of the Salmon River in Boise, Idaho. President Kay Johnson was burned out by
30 years in the food service industry and decided to sell his business and begin anew. Quite by
accident, he received a call asking if his new company Salmon River Foods would consider selling
Kip R. Krumwiede and W. Darrell Walden are both Associate Professors at the University of Richmond.
We thank David E. Stout, Shannon L. Charles, and Nick Fessler for helpful comments. We also thank Kay Johnson,
owner of Dream Chocolate, for his support throughout the project.
This case is based on a real company, but quantitative information used in the case is disguised for confidentiality
purposes.
Published Online: March 2013
637
chocolate bars. Kay’s son Rob was employed by a German company and was frequently flying to
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produce European-style chocolate (no waxes or preservatives) in the U.S. With his son’s help, he
found a supplier in Germany who would ship to the U.S. Kay purchased a chocolat.
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1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
MGT153 assignment (DABS Chocolate presentation)
DABS Chocolate is a partnership company located in Kuah Town, Langkawi that produces a variety of halal chocolate products including drinks, bars, sweets, and cosmetics. The company aims to be the top provider of high quality halal chocolate throughout Malaysia by offering competitive prices, innovative products, and superior customer service. DABS Chocolate will focus on manufacturing and retailing its products through its own shops as well as supermarkets, small businesses, and salons.
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Redone slide deck
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
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This document presents a marketing plan for Cocobee Chocolate, a new brand of dark chocolate produced by Nervio. It discusses the local and international chocolate markets which are dominated by brands like Cadbury, KitKat, and Snickers. Cocobee's target market is health conscious consumers in urban areas. The product is a dark chocolate bar sweetened with honey and available with roasted almonds. It is priced competitively based on the high quality ingredients and production process. The marketing strategy focuses on social media, billboards, and TV advertisements to promote the health benefits of the product. Distribution will occur through both online and offline channels.
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- Yummy Ice Cream was established in 1980 and offers 36 flavors of ice cream products.
- The company uses geographic, demographic, psychographic, and behavioral segmentation in its marketing.
- Promotional strategies include sponsoring events and using social media, though distribution channels could be strengthened.
- Challenges include relatively high prices compared to competitors and opportunities for expanding distribution.
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ISSUES IN ACCOUNTING EDUCATION American Accounting Association.docx
ISSUES IN ACCOUNTING EDUCATION American Accounting Association
Vol. 28, No. 3 DOI: 10.2308/iace-50464
2013
pp. 637–652
Dream Chocolate Company: Choosing a
Costing System
Kip R. Krumwiede and W. Darrell Walden
ABSTRACT: This case is about a small, but real, company, Dream Chocolate (D.C.),
which makes custom-labeled, high-quality candy bars for special events and advertising
purposes. Like many small companies, D.C. has an inadequate costing system and
needs a much better one as it starts to get bigger orders. In Part A of this case, students
learn how to analyze a company’s situation, identify relevant information in a case that is
presented in a less-structured format, evaluate the pros and cons of different costing
approaches, recommend an approach, and suggest ways to implement it. In Part B, they
develop and calculate costs based on their recommended approach. The case also
helps increase students’ understanding of the applicability of various costing methods
typically covered in cost and managerial accounting courses.
Keywords: instructional case; cost accounting; job order costing; process costing;
operation costing; activity-based costing; and accounting information
systems.
INTRODUCTION
K
ay Johnson sat back in his chair wondering about what he had just done. He accepted a
special order from a national supplier of wellness products for 200,000 chocolate bars at a
20 percent discount from the usual price. It is a new type of bar and the company provided
the recipe. The company also hinted about a second order for 150,000 bars if the first order was
successful. Kay sighed and thought, ‘‘I hope we can make a profit on this order, because we are
going to have to increase our capacity big-time to fill it. Wish I knew what the cost will be.’’
OVERVIEW OF COMPANY
Dream Chocolate (D.C.) is the major product line of Salmon River Foods, the spawn of a trip
on the Middle Fork of the Salmon River in Boise, Idaho. President Kay Johnson was burned out by
30 years in the food service industry and decided to sell his business and begin anew. Quite by
accident, he received a call asking if his new company Salmon River Foods would consider selling
Kip R. Krumwiede and W. Darrell Walden are both Associate Professors at the University of Richmond.
We thank David E. Stout, Shannon L. Charles, and Nick Fessler for helpful comments. We also thank Kay Johnson,
owner of Dream Chocolate, for his support throughout the project.
This case is based on a real company, but quantitative information used in the case is disguised for confidentiality
purposes.
Published Online: March 2013
637
chocolate bars. Kay’s son Rob was employed by a German company and was frequently flying to
Europe and returning with wonderful chocolate as family gifts. Kay wondered how he could
produce European-style chocolate (no waxes or preservatives) in the U.S. With his son’s help, he
found a supplier in Germany who would ship to the U.S. Kay purchased a chocolat.
Presentation on business plan
The document summarizes a business plan for a chocolate manufacturing company in Bangladesh. The company will be a partnership that produces premium chocolates for both the domestic and export markets. It will have different types of chocolates and target customers of all ages across Bangladesh. The plan outlines marketing, finance, operations, and management sections including production processes, suppliers, organizational structure, and potential risks.
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Cadbury began in 1824 when John Cadbury opened a shop in Birmingham, England selling items like tea and cocoa. It has since expanded to over 60 countries with brands like Cadbury, Trident, and Halls. Cadbury now operates a cake shop concept, merging people's love of chocolate with cakes. The cakes are priced reasonably and promoted through events, advertisements, and easy-to-carry packaging. Cadbury's cake shop aims to complete every celebration with cakes that have a chocolate feel.
Michel et Augustin - Brand, strategy and products - August 2014
- Michel et Augustin is a French company that produces gourmet, all-natural food products including desserts, snacks, and drinks.
- It has grown significantly since 2007, reaching 25 million euros in sales in 2013 and targeting 35 million in 2014, with a focus on innovation.
- The company has a unique positioning in the market compared to large brands and more traditional competitors, focusing on natural and authentic products.
The Chocolate Factory Accounts
This document outlines a business plan for Chocoworks, a proposed chocolate manufacturing company in India. The company's vision is to be the leading chocolate manufacturer in India. It will produce dark, milk, and white chocolates as well as fruit and nut varieties. The business plan discusses the chocolate making process, ingredients, target markets, competitive brands, strengths, weaknesses, opportunities, threats, financial analysis, and the scope of the market in India.
Cadbury Cakes
Cadbury wants to apply its fame and flavors from its chocolate brands like Cadbury, Trident, and Halls to cakes. It plans to open Cadbury Cake Shops in major Indian cities selling pastries and cakes made with chocolate flavors. Promotions will include cake workshops, annual cake festivals, advertisements, and unique "Cake of the Month" offerings. The concept positions Cadbury Cakes as completing every celebration with quality and chocolatey cakes.
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This document provides information about a franchise opportunity with BebedeParis, a company that sells baby gifts. Some key points:
- BebedeParis has over 20 years of experience in Spain selling baby gifts and currently has international franchises and subsidiaries.
- The franchise opportunity offers a high profit margin of 65% and targets corporate clients who purchase gifts for employees' new babies.
- Franchisees would be provided products from BebedeParis' own brand and would focus on online sales without needing a retail store.
- Benefits highlighted include the large profit margin, focus on corporate sales, support from the franchisor, and low risk due to the consistent demand for baby gifts.
Ppt on cadbury
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
MGT153 assignment (DABS Chocolate presentation)
DABS Chocolate is a partnership company located in Kuah Town, Langkawi that produces a variety of halal chocolate products including drinks, bars, sweets, and cosmetics. The company aims to be the top provider of high quality halal chocolate throughout Malaysia by offering competitive prices, innovative products, and superior customer service. DABS Chocolate will focus on manufacturing and retailing its products through its own shops as well as supermarkets, small businesses, and salons.
Runakay chocolate presentation
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
Redone slide deck
Runakay Chocolate aims to create jobs and improve livelihoods for Ecuadorian cocoa farmers while producing high quality organic chocolate. It will source cocoa beans directly from farmers, have the chocolate made on their lands, and pay fair wages. The company is dedicated to assisting Ecuadorian communities through job creation without requiring they sell their land. It will produce chocolate bars made with exotic Ecuadorian fruits and market them based on their social mission and appeal to health-conscious customers concerned with social responsibility.
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An overview of the company's background, SWOT analysis, identification of alternatives, and recommendation for Cowgirl Chocolates case study
Franchise web english
This document summarizes a franchise opportunity for Bebe de Paris, a company that sells baby gifts. Bebe de Paris has been in business for over 20 years and is a leader in the Spanish baby gift market. The document outlines the company's business model, financials, international expansion plans, and benefits of becoming a Bebe de Paris franchisee. Franchisees would have exclusive rights to a country, high profit margins, and support from the corporate team to launch and grow their business.
Comunique
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Misión y visión en ingles
Bocadillos el Manjar S.A.S. is a Colombian food company that produces traditional and extra fine bocadillos using a handmade and environmentally friendly process. The company aims to provide growth opportunities to guava producers and others in its production chain. Its vision is to be the leading bocadillo manufacturer in Colombia by 2025 through new technologies and research, and to position itself as the number one bocadillo sales company in New York by expanding its market to other nationalities.
Proposal for a choco company
The document outlines a proposal for a chocolate manufacturing and sales company called "Chocolab". The company will be located in Kalapet and manufacture plain, milk, and fruit & nut chocolates. It will target consumers of all age groups in Pondicherry through retailers, wholesalers, and traders. The company aims to compete based on taste and quality and will be a partnership with roles including 2 finance managers, 2 marketing managers, 1 accountant, and 1 general manager.
proposalforachococompany-160508073437.pdf
The document outlines a proposal for a chocolate manufacturing business called "Chocolab" in Pondicherry, India. A group of 8 individuals will form a partnership and manufacture milk chocolate, fruit and nut chocolate, and plain chocolate. The manufacturing facility will be located in Kalapet and target consumers of all ages in Pondicherry. The business will compete based on taste and quality. Initial costs, production process, marketing and financial plans are presented.
Marketing plan of chocolate
This document presents a marketing plan for Cocobee Chocolate, a new brand of dark chocolate produced by Nervio. It discusses the local and international chocolate markets which are dominated by brands like Cadbury, KitKat, and Snickers. Cocobee's target market is health conscious consumers in urban areas. The product is a dark chocolate bar sweetened with honey and available with roasted almonds. It is priced competitively based on the high quality ingredients and production process. The marketing strategy focuses on social media, billboards, and TV advertisements to promote the health benefits of the product. Distribution will occur through both online and offline channels.
Yummy ice cream
This presentation provides an overview of Yummy Ice Cream company. It discusses the company's history, products, marketing strategies, and competition. Some key points include:
- Yummy Ice Cream was established in 1980 and offers 36 flavors of ice cream products.
- The company uses geographic, demographic, psychographic, and behavioral segmentation in its marketing.
- Promotional strategies include sponsoring events and using social media, though distribution channels could be strengthened.
- Challenges include relatively high prices compared to competitors and opportunities for expanding distribution.
Cadbury PROJECT
The document provides information about Cadbury, a multinational confectionery company, and its operations in Pakistan. It discusses Cadbury's introduction globally in 1905 and its establishment in Pakistan in 1993. It details Cadbury Pakistan's products, which include Cadbury Dairy Milk chocolate, and operations with a manufacturing plant in Hub, Baluchistan. The document also examines Cadbury Dairy Milk's market leadership in Pakistan and its high market share as the top confectionery brand.
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