The document discusses several theorists relevant to documentary filmmaking: - GLARN focuses on genre, language, audience, representation, and narrative. The document applies these areas to the production process. - Stuart Hall discusses how meaning is mediated through perspective and decoded depending on audience. Meaning can be preferred, negotiated, or oppositional. - Ferdinand de Saussure founded semiotics, the study of signs and symbols. He argued that texts are saturated with signifiers implying how content should be interpreted. Signifiers represent signified concepts.