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Theories of representation
Representation of women in music
videos
• In music videos woman are often sexualized and are dressed provocatively and dance sexually to attract
the male gaze.
• This causes a lot of debate, for example some people believe it is good as women are asserting their
femininity and showing that they have power through how they act and their ability to attract male
attention.
• However it can often be considered disrespectful the way woman are portrayed and the issue is also
raised that if a male acted the way a female did it would be considered offensive.
Laura Mulvey
Laura Mulvey suggested that
Women are objectified
and raised the idea of
‘To-be-looked-at-ness’ in films.
She suggests how they are
positioned to please the male
viewer and are seen as an
object of desire.
They are positioned for the ‘Male Gaze’ to
Attract male attention.
The Male Gaze
• A good example of a music video where we can see ‘The
male gaze’ is Blurred Lines by Robin Thicke where we see
skinny, pretty models parading walking around the singers
in short tight clothing and flesh coloured underwear.
• https://www.youtube.com/watch?v=yyDUC1LUXSU
Challenging Representations
• Some female artists challenge these stereotypes and are
very rarely sexualized for example Adele and Lorde.
• These artists subvert these ideas by offering
empowering lyrics and high quality vocals.
Masculinity
• It is often suggested that there are certain rules and characteristics that need to be followed
in order to be a ‘real man’.
• Although in recent times the idea of masculinity has undergone many changes there is still
great emphasis on the four themes of the male sex role; stoic, aggressive, dependable and
not feminine.
Hegemonic Masculinity
• Hegemonic masculinity is competitive and relates to males tendency
to dominate other males and subordinate females.
• Characteristics include drive, ambition, self-reliance, heterosexuality,
misogynistic and being aggressive.
• In some genres of music, especially the rap genre this is clear and
some of the lyrics suggest this.
Homo-Eroticism
• This refers to sexual attraction between members of te same sex.
This concept is different from homosexuality as it refers specifically
to the desire, which may be temporary. This is in opposition to
homosexuality which is a more permanent state of sexual
orientation.

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Theories of representation

  • 2. Representation of women in music videos • In music videos woman are often sexualized and are dressed provocatively and dance sexually to attract the male gaze. • This causes a lot of debate, for example some people believe it is good as women are asserting their femininity and showing that they have power through how they act and their ability to attract male attention. • However it can often be considered disrespectful the way woman are portrayed and the issue is also raised that if a male acted the way a female did it would be considered offensive. Laura Mulvey Laura Mulvey suggested that Women are objectified and raised the idea of ‘To-be-looked-at-ness’ in films. She suggests how they are positioned to please the male viewer and are seen as an object of desire. They are positioned for the ‘Male Gaze’ to Attract male attention.
  • 3. The Male Gaze • A good example of a music video where we can see ‘The male gaze’ is Blurred Lines by Robin Thicke where we see skinny, pretty models parading walking around the singers in short tight clothing and flesh coloured underwear. • https://www.youtube.com/watch?v=yyDUC1LUXSU
  • 4. Challenging Representations • Some female artists challenge these stereotypes and are very rarely sexualized for example Adele and Lorde. • These artists subvert these ideas by offering empowering lyrics and high quality vocals.
  • 5. Masculinity • It is often suggested that there are certain rules and characteristics that need to be followed in order to be a ‘real man’. • Although in recent times the idea of masculinity has undergone many changes there is still great emphasis on the four themes of the male sex role; stoic, aggressive, dependable and not feminine.
  • 6. Hegemonic Masculinity • Hegemonic masculinity is competitive and relates to males tendency to dominate other males and subordinate females. • Characteristics include drive, ambition, self-reliance, heterosexuality, misogynistic and being aggressive. • In some genres of music, especially the rap genre this is clear and some of the lyrics suggest this.
  • 7. Homo-Eroticism • This refers to sexual attraction between members of te same sex. This concept is different from homosexuality as it refers specifically to the desire, which may be temporary. This is in opposition to homosexuality which is a more permanent state of sexual orientation.