The document discusses several theories related to representation of gender in music videos: Laura Mulvey's concept of the "male gaze" suggests that women in films and videos are positioned to please the male viewer as objects of desire. Music videos often sexualize women who dance provocatively to attract this male gaze. However, some female artists like Adele and Lorde challenge these stereotypes by offering empowering lyrics and performances without being sexualized. The document also discusses concepts of hegemonic masculinity in music, referring to males tendency to dominate other males and subordinate females through aggressive or misogynistic lyrics in some genres like rap.