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FD 101 – INTRODUCTION TO
FASHION
Prepared by: Lean Marinor V. Moquite
THEORIES OF FASHION
-It is concerned with how fashion moves through the
various socio-economic levels of society
DEFINITION OF TERMS:
•Theories – a set of principles on which the practice
of an activity is based.
•Fashion – refers to a distinctive and often habitual
trend in the style with which a person dresses, as
well as to prevailing styles in behavior.
PRIMARY THEORIES OF FASHION
TRICKLE –DOWN THEORY
• The oldest theory (Thorstein Veblen 1889).
• Fashion starts at the top of the social ladder.
• Begins with the upper echelon of society – wealthy – middle class – lower
class. When those styles have been assimilated by the lower classes, the
wealthy in turn change their styles or attire.
• Lower classes wants to emulate the upper classes
EXAMPLES
TRICKLE – UP
THEORY
• reflects changing styles and practices in fashion
• Fashion trends starts with the young or lower income groups
and moves progressively up the fashion ladder until they are
favored and worn by older and wealthier consumers.
• Once the style have been adopted by more traditional
consumers, the street or youth culture may adopt a new
style.
EXAMPLES
TRICKLE – ACROSS THEORY
• Developed in the late 1950’s.
• Fashion moves horizontally through similar social levels .
• Clothing styles appears at all price points at approximately the same
time.
• Once a design appears on the runway, a variety of companies
produces similar garments allowing widespread access to fashion.
EXAMPLES
ACTIVITY
Identify what theory of fashion is presented on the pictures.
Trickle Down Theory, Trickle up Theory or Trickle Across Theory.
TRICKLE-UP
THEORY
TRICKLE
ACROSS
THEORY
TRICKLE
DOWN
THEORY
TRICKLE
ACROSS
THEORY
TRICKLE-UP
THEORY
TRICKLE
DOWN
THEORY
QUIZ

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Theories of fashion

  • 1. FD 101 – INTRODUCTION TO FASHION Prepared by: Lean Marinor V. Moquite
  • 2. THEORIES OF FASHION -It is concerned with how fashion moves through the various socio-economic levels of society
  • 3. DEFINITION OF TERMS: •Theories – a set of principles on which the practice of an activity is based. •Fashion – refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behavior.
  • 5. TRICKLE –DOWN THEORY • The oldest theory (Thorstein Veblen 1889). • Fashion starts at the top of the social ladder. • Begins with the upper echelon of society – wealthy – middle class – lower class. When those styles have been assimilated by the lower classes, the wealthy in turn change their styles or attire. • Lower classes wants to emulate the upper classes
  • 6.
  • 8. TRICKLE – UP THEORY • reflects changing styles and practices in fashion • Fashion trends starts with the young or lower income groups and moves progressively up the fashion ladder until they are favored and worn by older and wealthier consumers. • Once the style have been adopted by more traditional consumers, the street or youth culture may adopt a new style.
  • 9.
  • 11. TRICKLE – ACROSS THEORY • Developed in the late 1950’s. • Fashion moves horizontally through similar social levels . • Clothing styles appears at all price points at approximately the same time. • Once a design appears on the runway, a variety of companies produces similar garments allowing widespread access to fashion.
  • 12.
  • 14. ACTIVITY Identify what theory of fashion is presented on the pictures. Trickle Down Theory, Trickle up Theory or Trickle Across Theory.
  • 21. QUIZ