This document provides an overview of link building strategies and how to use tools and technology effectively for link building. It discusses conducting a competitive link analysis to understand a website's current link profile. It also covers identifying opportunities to fix broken links, capitalizing on organic brand mentions, engaging influencers, creating journalistic content around trending topics, and using content marketing to attract links. The goal is to help marketers develop a comprehensive link building strategy and understand how to leverage various tools.
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
14 Killer Link Building Strategies for 2018 Shane Paulsen
Some people, however, still argue that Google’s reliance on backlinks is diminishing, but let’s be real here:
Backlinks aren’t going anywhere any time soon.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
14 Killer Link Building Strategies for 2018 Shane Paulsen
Some people, however, still argue that Google’s reliance on backlinks is diminishing, but let’s be real here:
Backlinks aren’t going anywhere any time soon.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
How does social media affect search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC, paid search)? Stacy Williams of Prominent Placement outlines numerous points of impact that marketers should know about, as well as providing a list of tactical takeaways that the audience can implement. Presentation given at the eMarketing Association's "The Power of eMarketing" conference in Baltimore, MD on Oct. 20 2010.
Publishers should be arbiters (or at least think like one)linksmart
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is “the practice of taking advantage of a price difference between two or more markets.” For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Social Media Crash Course - A One-Hour GuidePaul Gillin
Topics include key terms to understand; how influence works in the blogosphere; the seven applications of corporate blogs; Why business blogs succeed and don't they’re successful; how word-of-mouth spreads influence; through other social media channels; basic overview of social networks, social news, bookmarking, micro-blogging, meetups, photo-sharing, community applications, mashups.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
How does social media affect search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC, paid search)? Stacy Williams of Prominent Placement outlines numerous points of impact that marketers should know about, as well as providing a list of tactical takeaways that the audience can implement. Presentation given at the eMarketing Association's "The Power of eMarketing" conference in Baltimore, MD on Oct. 20 2010.
Publishers should be arbiters (or at least think like one)linksmart
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is “the practice of taking advantage of a price difference between two or more markets.” For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Social Media Crash Course - A One-Hour GuidePaul Gillin
Topics include key terms to understand; how influence works in the blogosphere; the seven applications of corporate blogs; Why business blogs succeed and don't they’re successful; how word-of-mouth spreads influence; through other social media channels; basic overview of social networks, social news, bookmarking, micro-blogging, meetups, photo-sharing, community applications, mashups.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
Now you see me, now you don't: chasing evasive malware - Giovanni Vigna Lastline, Inc.
As sophisticated tools that combine static and dynamic analysis become more ubiquitous, cybercriminals are developing increasingly-evasive malware components that actively counteract analysis and behavior identification. Is this another arms race? Or is it possible to define, quantify, and identify "evasiveness" and use it as a way to detect malicious intent? This talk presents an overview of the problem and how it's been attacked from both industry and academia.
A Profile of the Backoff PoS Malware that Hit 1000+ Retail BusinessesLastline, Inc.
Watch an overview of the Backoff malware that exhibits highly evasive characteristics. Engin Kirda, Ph.D., Co-Founder and Chief Architect at Lastline, gives a background on Backoff and an introduction into the concept of evasive malware.
Backoff PoS Malware is interesting because:
° Over 1000 business have been affected according to the Secret Service
° Used in numerous high profile breaches in the past year
° Targets point-of-sale systems
° Exhibits highly evasive behaviors intended to bypass detection
Detect Advanced and Evasive Malware in Your Network:
http://landing.lastline.com/request-lastline-trial
Malware in the Wild: Evolving to Evade DetectionLastline, Inc.
Lastline co-founder and chief architect Engin Kirda presents new insights into malware in the wild including new research coming out of Lastline Labs on high resolution dynamic analysis of Windows kernel root kits at SXSW Interactive.
Most Ransomware Isn’t As Complex As You Might Think – Black Hat 2015 Lastline, Inc.
Ransomware has been widely touted as a highly-dangerous, sophisticated and destructive breed of malware – but according to recent research into the constraints, commonalities and advancements across 15 ransomware families – most ransomware today is actually more of a blunt instrument than a surgical tool in exploit kits. While certainly even simple programs can extort innocent people who aren’t able to separate real from fake cyber threats, the vast majority of the ransomware in the wild today is not necessarily as sophisticated or scary as it’s been made out to be. The real impact on victims who don't pay is typically still both reversible and preventable.
Using Static Binary Analysis To Find Vulnerabilities And Backdoors in FirmwareLastline, Inc.
Over the last few years, as the world has moved closer to realizing the idea of the Internet of Things, an increasing number of the analog things with which we used to interact every day have been replaced with connected devices. The increasingly-complex systems that drive these devices have one thing in common – they must all communicate to carry out their intended functionality. Such communication is handled by firmware embedded in the device. And firmware, like any piece of software, is susceptible to a wide range of errors and vulnerabilities.
Link building is a vital part of any company’s search engine optimization campaign. With the first month of 2022 just about to end, it’s time to level up your game.
Dominate search engines and be number one across SERPs using the following tools.
https://advdms.com/blog/10-top-link-building-tools/
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
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DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
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There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
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Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
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+1 480 281 7579
Learn More at www.zogdigital.com/learn
THE ESSENTIAL GUIDE TO USING TOOLS AND
TECHNOLOGY IN LINK BUILDING
2. Marketers have the ability to improve
keyword rankings for almost any website
using link building, making it a necessary
part of any comprehensive search engine
optimization (SEO) strategy.
Links are the currency of SEO and have
been since search engines first gained wide
public usage decades ago. Search engines
use links to help determine the quality,
popularity, importance, and relevancy of a
webpage. According to Moz’s 2013 search
engine ranking factors survey, links are
the two biggest factors in SEO. Almost
always, the more quality websites that link
to a brand’s site, the higher that site will
rank for specific keywords.
With Google’s Hummingbird and other algorithm updates, the importance
of earning links from high-quality websites has only grown in importance.
To fight spam and black hat tactics, Google is putting more emphasis on
creating quality content and link equity. With this latest algorithm, one
high-value link has the ability to create more SEO value than multiple
smaller links.
Brands that recognize the importance and power of link building can use
several strategies to increase powerful off-page SEO signals. While some
of these strategies take considerable time and effort, they have the ability
to provide immense SEO value over time.
Is the linking domain relevant to your products or services?
Is the content surrounding the link related to the content on
the linked page?
Where does the link exist on the page? (i.e. content body,
author bio, footer, sidebar)
Are there other relevant links on the page?
Does the anchor text make sense?
What is the page authority and page rank of the linking page?
To determine link quality, marketers and SEO experts should
look at the following variables:
01
AN INTRODUCTION TO LINK BUILDING –
WHY IT MATTERS
THE ESSENTIAL GUIDE
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TO USING TOOLS AND TECHNOLOGY IN LINK BUILDING
3. 03 Audit Link Authority
05 Remove Broken Links
08 Create Organic Links
09 Leverage Brand Advocacy
11 Capitalize On Trending News – Creating Journalistic Content
13 Content Marketing – Bringing Links To You
15 Conclusion
02
TABLE OF CONTENTS
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AUDIT LINK AUTHORITY
1. Get the Lay of the Land — Competitive Link Profile Analysis
To effectively create a link building strategy is a deep analysis of their website, its current link profile and how it compares to their
competitive landscape. The best way to accomplish this is a thorough competitive link analysis. This analysis will provide a comprehensive
understanding of how a brand stacks up against the competition and an estimate of how much effort it will take to move up in the rankings
for competitive keywords.
Marketers can use the tools to quickly gather data and insights including the total amount of inbound links, where the links come from, when
they were first crawled and the quality of each linking domain.
Once completed, the data on new links, lost linking domains can be downloaded into an excel file. The data gathered now will be very
important later and will help guide every link building decision going forward.
THE ESSENTIAL GUIDE TO USING TOOLS AND TECHNOLOGY IN LINK BUILDING
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AUDIT LINK AUTHORITY
Next, marketers should research which competitors rank highest for target keywords. For example, a shoe retailer will want to know which
sites rank best for keywords such as “baby shoes,” “men’s shoes,” and “women’s shoes,” along with dozens of other keywords. After
learning which competitors rank the highest for keywords, marketers should analyze the following:
Total number of links
Unique linking domains
Anchor Text
Fresh/new links
Lost links
Page Performance (which pages garner the most links)
Link quality (by examining (examining) domain authority and page rank)
By comparing the data, it’s possible to get a detailed view of what it will take to increase rankings. For example, by knowing that the top-
ranking brand has 500 linking domains and 5,000 inbound links, a marketer can then have a set goal for what it may take to move to the top
in search results. This analysis will also identify link building opportunities that have been acted upon by competitors; including publications
open for guest posts, websites and bloggers that write about the brand’s products. The purpose is to look at what competitors are doing to
help create a realistic set of goals and to make the future link building campaign as efficient as possible. This link building analysis accurately
displays the level of effort necessary to move up in rankings for specific keywords and where opportunities exist to earn those links. It is
extremely important because it sets up all future link building efforts with a base of knowledge about the SEO landscape about a specific
industry or niche.
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REMOVE BROKEN LINKS
2. Start with Pre-existing Links — 404 Link Hunting
One of the pieces of data that will show up in the competitive link building analysis is a list of 404 (or broken) links. These are links that no longer
lead to an active URL, and therefore no longer produce SEO equity. Reclaiming these dead links is one of the first steps in any comprehensive
link building campaign. They are popular for link builders to target because the brand has already earned the links and no new content needs to
be created, the links just need to be fixed.
Step 1: Collect a Full Inbound Link Profile
Using other tools, marketers can retrieve a list of every inbound link directed at a specific URL. Free online tools will also allow marketers export
the data into CSV format for easier organization.
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REMOVE BROKEN LINKS
Step 2: Find the 404 Links
Using the CSV file, filter the data under the HTTP column so that only results for “no data,” “302,” and “404” remain. What is left is a list of
URLs that may be broken and the sites that link to those URLs.
Once that list is created, marketers should check them one by one to confirm that the URLs are broken. If it leads to a 404-landing page, it
means that the link is broken. Start with the URLs that have the most inbound links because they have the most potential value. With the list of
URLs created, plug them back into the tool to create a list of websites using the broken link that will need to be addressed. Repeat this process
for every broken URL to create a list of domains that need to be targeted.
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REMOVE BROKEN LINKS
Step 3: Reach Out to Webmasters
The last step for fixing 404 links is reaching out
to the webmasters that preside over the broken
link and requesting they change it to a new
URL. When crafting the first outreach email to
a webmaster, it’s important to be very specific.
In the email link builders should include the title
of the blog post being referenced, the client’s
name, a link to the blog post with the 404 link,
and an updated URL for the webmaster to use.
Email tracking software can let link builders
know if the email is being opened and therefore
if the correct contact information is being
used. If the email is opened but receives no
response, it means that a different outreach
approach is necessary. In these cases, the key
is to emphasize the value to webmasters by, for
example, informing them that broken links can
negatively affect their SEO and organic traffic.
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CREATE ORGANIC LINKS
3. Brand Mentions — Capitalizing on Organic Link Building Opportunities
Bloggers, reporters and other writers will naturally mention brands online because of newsworthy information, interesting events, unique
products and otherwise interesting potential content. Capitalizing on these organic brand mentions is an important link building tactic that can
yield impressive results without the need for creating new content.
The amount of existing brand mentions will vary greatly depending on the sector of the business, how long it has been in operation, previous
digital marketing efforts, and brand recognition. There are great tools available for marketers looking to mine the Internet for brand mentions
that don’t currently include a link. Marketers can search for brand mentions and determine which do not include a link.
Another option is to use Google’s advanced search options to scour the Internet for brand mentions by searching for the brand name. By
searching for the brand’s name within quotation marks and selecting short time periods to search, marketers can manually find and track
unlinked brand mentions. The key when using this method is to create a system so that search efforts are not duplicated and time periods
are not missed. Marketers can use Google alerts with the company name and other key terms such as the CEO’s name to find fresh brand
mentions going forward.
With the list of opportunities in hand, marketers can then begin the process of reaching out to publishers and webmasters, and asking them to
add a link. It is extremely important to be polite when reaching out to webmasters because they are doing the marketer and the brand a favor
by adding a link. Much like reaching out to fix 404 links, it is helpful to follow up on unresponsive contacts with a uniquely written, personalized
email. If a webmaster does respond negatively, marketers shouldn’t give up on the potential link, but instead take the opportunity to make the
case for the link to be added, including how it benefits the website’s readers; or if the website holds enough link equity value, inquire about
future opportunities for links through specially created content or other avenues.
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LEVERAGE BRAND ADVOCACY
4. Identity and Engage Influencers — Building Links with Strategic Outreach
There are many tools available for link builders to find digital influencers who have the most influential voices on the Internet. To identify these
users, search through Twitter bios for keywords that directly connect to the brand, thus finding those that already write about, or comment on,
specific subjects. Marketers can filter out users with small followings using the advanced options and create a list of those with a minimum
number of followers.
Many of the tools will sort the results by users with the most followers and highest social authority. Use these filtered results to create a list
of potential people to target and attempt to contact. Link builders should repeat these two steps with a variety of keywords that apply to the
brand to ensure the most complete list possible.
The social media users with the greatest number of Twitter followers are not always the most read bloggers. Link builders have tools available
that search for content, websites and authors that write about specific topics and see which articles are shared the most across social channels.
This socially-shared content can give insights into the topics, authors and publishers that attract the most readership and engagement, two
metrics which help determine the most authoritative link building targets.
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LEVERAGE BRAND ADVOCACY
It is important to remember when creating these
relationships that bloggers will be more receptive
to marketers who reach out as a potential partner
instead of someone looking to complete a business
transaction. Once a relationship is created, link
builders must entice these influencers to write about
a brand and include links, by creating content that
appeals to the writer and the publication’s readership.
For example, if the writer focuses on handbag fashion
trends, marketers should suggest articles that work
seamlessly into that specific, niche category. The
resulting content provides value to the writer in the
form of quality content, and the marketer in the form
of a link.
Be open and honest with people when trying to establish links.
Be personal when communicating with people. If email is necessary, make
it individualized.
Go to the source. Instead of sending a contact email for a website, find the
editor and try to connect with an individual instead.
Use social media. LinkedIn and Twitter can be used to find like-minded
people. Use the advanced filter on LinkedIn to find the people behind the
websites.
Talk to people like they are friends, because this is a relationship, not just a
singular business transaction.
Apply the platinum rule to any communication and link building attempt;
don’t treat people the way you want to be treated but rather how they want
to be treated.
Once a list of influencer bloggers is compiled, the next step is to create a
relationship with the writers and webmasters. When attempting to earn links
by building relationships, here are some best practices:
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CAPITALIZE ON TRENDING NEWS –
CREATING JOURNALISTIC CONTENT
Journalistic websites have the ability to pass enormous link equity onto brands due to their high domain authorities, making them one of the
most attractive targets for link builders. However, these sites, including CNN, Forbes and USA Today, have the tightest controls over which
content is published and the presence of outbound links.
The key to link building through journalistic content is by following the latest trending news and creating quality content that fits with the
standards held by these highly read online publications.
Marketers can follow trending topics and filter out tweets, articles, links and other mentions of specific topics, and create alerts for target topics
using online tools. For example, marketers looking to find journalistic opportunities for a running shoes brand can set up alerts for shoes,
running, marathon, and other topics where the brand can fit in.
It is important to remember when creating these relationships that bloggers will be more receptive to marketers who reach out as a potential
partner instead of someone looking to complete a business transaction. Once a relationship is created, link builders must entice these
influencers to write about a brand and include links, by creating content that appeals to the writer and the publication’s readership. For
example, if the writer focuses on handbag fashion trends, marketers should suggest articles that work seamlessly into that specific, niche
category. The resulting content provides value to the writer in the form of quality content, and the marketer in the form of a link.
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CAPITALIZE ON TRENDING NEWS –
CREATING JOURNALISTIC CONTENT
Other tools available to marketers allow them to gauge interest in specific topics and track what specific writers are focused on. Link builders
can use these tools to help connect with journalists and track current news trends. Many have a paid platform
Once a trending news topic is targeted, the next step is to find and reach out to journalists and publications that might be interested in writing
about the topic and its connection to the brand. The more seamlessly the brand fits into the pitch, and the trending topic, the more likely the
pitch is to get the writer’s attention.
One tool for brands to connect with journalists is Help a Reporter Out (HARO). HARO allows brands to serve as sources for reporters are who
already writing about specific topics. Marketers can check HARO regularly to find information, including requests for quotes and sources for
stories on various topics. By responding to reporters directly, brands can offer immense value to the reporters by sending quotes, research,
data and angles that would not be available without the HARO interface. It’s important to consider that not all HARO requests will turn into
published articles, and there is no guarantee that the articles will include links. Therefore, HARO should be used as a way to supplement
journalistic link building, not as the base.
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CONTENT MARKETING –
BRINGING LINKS TO YOU
One of the most time intensive, yet rewarding, link building strategies is creating comprehensive, informative and shareable content
and placing it directly on the brand’s website or blog.
Under the content marketing umbrella, there are many effective techniques, but they all have steps in common. First, the goal is to
find what content is being shared that the moment. Marketers can search through multiple keywords to find articles that are being
shared the most on multiple social networks. These results can be filtered many ways including the time frame, the social network,
and the type of content. The results give link builders a clear idea as to what influential writers are talking about and what readers and
engaging with.
”The philosophy that we’ve always had is if you make something that’s
compelling then it would be much easier to get people to write about it and to
link to it. And so a lot of people approach it from a direction that’s backwards.
They try to get the links first and then they want to be grandfathered in or
think they will be a successful website as a result.”
– Matt Cutts – Head of Google’s Webspam Team
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CONTENT MARKETING –
BRINGING LINKS TO YOU
Once a link builder chooses a topic to focus on, the next step must be to improve upon the content that is being shared. This can be done in
several ways including adding additional details, updating the content with the latest information, making the content easier to understand,
improving on the visual aspects, or expanding the content. The end goal of this improvement process is to create a more comprehensive,
shareable, informative and entertaining piece of content than what is already being shared.
With that content in hand, the next step is to find publications that will be interested in linking to the piece. Link builders have access to
resources that reveal all of the websites that link to the article that was just improved upon. This list of websites that included outbound links
will become the list of places to reach out to.
Just like what was discussed earlier with 404 links, the goal is to organize the websites that linked to the old content in order of importance,
generally by using the domain and page authority metrics. With the list of websites and webmasters organized, the next step is to reach out
to each and every one with an email that clearly explains that while they have linked to one resource, there is now an improved one available
that their readers might find more useful.
Marketers that successfully follow through on this technique will benefit their brand’s SEO profile in two different ways. First, it will add new
backlinks into the brand’s website, most likely from new URLs. Second, it increases the visibility of the brand’s content by making it easily
available to new audiences that would not be reached through posting on industry websites or the brand’s blog alone.
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CONCLUSION
An effective link building strategy helps increase online exposure by
developing authority for key search phases your audience is
searching for and building brand advocacy through user generated
content. Marketers must create influence by keeping a focus on user
interests and pairing links with valuable content. Measure success
and audit links frequent to maintain strong rankings and eliminate
gaps in visibility.
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