SlideShare a Scribd company logo
Page 1 of 3




Internet Usage and Importance Expand
JULY 2, 2007

The Internet leads a rise in most media usage.
The Internet is the most essential medium for consumers and newspapers are the least,
according to an Edison Media Research study conducted by Arbitron in January and
February 2007. Respondents were all from the US and ages 12 and older.

Over a third of consumers deemed newspapers "least essential," while nearly a quarter
felt that way about the Internet. Both radio and television had the fewest "least essential"
mentions, at 18%.




Larry Rosin of Edison Media Research said, "It is not a stretch to say that the Internet
has become just as important as television as an important source of information and
entertainment in the lives of Americans."

Over a third of respondents said they were using the Internet and television more than in
2002. Radio was the only medium to take a major hit, with an equal percentage of
respondents saying they used it more and less.



http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007
Page 2 of 3




Equity firm Veronis Suhler Stevenson measures time spent with media by using ratings
data, survey research and consumer purchase data. Between 2000 and 2006, US
consumers increased their total media time by 5%, from 3,333 hours per year in 2000 to
3,499 in 2006. Veronis Suhler estimated that media usage will rise to 3,518 hours in
2007.




http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007
Page 3 of 3



Put another way, that is an average of 9.6 hours a day of media exposure in 2006, up
from 9.1 hours in 2000.

Consumers don't always use one type of media at a time. Read the eMarketer
Multitasking Consumers: Distracted or Connected? report to learn more.




 Get More from eMarketer
 eMarketer subscribers have access to thousands of reports, articles and charts related
 to topics like this one. To learn more, visit:

 www.emarketer.com


©2007 eMarketer Inc. All rights reserved




http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007

More Related Content

Similar to Internet Usage Importance Expands07 2007

Fake news detection for Arabic headlines-articles news data using deep learning
Fake news detection for Arabic headlines-articles news data  using deep learningFake news detection for Arabic headlines-articles news data  using deep learning
Fake news detection for Arabic headlines-articles news data using deep learning
IJECEIAES
 
Lee2011
Lee2011Lee2011
Lee2011
Knight Center
 
IRJET- Impact of Digital Media on Print Media
IRJET- Impact of Digital Media on Print MediaIRJET- Impact of Digital Media on Print Media
IRJET- Impact of Digital Media on Print Media
IRJET Journal
 
Why Social Media matters to Professional Services
Why Social Media matters to Professional ServicesWhy Social Media matters to Professional Services
Why Social Media matters to Professional Services
Nick Court
 
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
ijtsrd
 
Assignment 2 – Task 1 - Consumers Use of Technology
Assignment 2 – Task 1 - Consumers Use of TechnologyAssignment 2 – Task 1 - Consumers Use of Technology
Assignment 2 – Task 1 - Consumers Use of Technology
DeanClark42
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
SarahDay44
 
Digital Media Strategies UK 2018
Digital Media Strategies UK 2018Digital Media Strategies UK 2018
Digital Media Strategies UK 2018
Rasmus Kleis Nielsen
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Sergey Galyonkin
 
News alerts and the battle for the lockscreen
News alerts and the battle for the lockscreenNews alerts and the battle for the lockscreen
News alerts and the battle for the lockscreen
Tel-Aviv Journalists' Association
 
Mobile Telephone Market Segments
Mobile Telephone Market SegmentsMobile Telephone Market Segments
Mobile Telephone Market Segments
craig lefebvre
 
Task 2 unit 1
Task 2    unit 1 Task 2    unit 1
Task 2 unit 1
LaurenMillar8
 
3 most dangerous trends facing businesses and what one can do about them.
3 most dangerous trends facing businesses and what one can do about them.3 most dangerous trends facing businesses and what one can do about them.
3 most dangerous trends facing businesses and what one can do about them.
The Hockey Source
 
Social Media in the Health Services Industry
Social Media in the Health Services IndustrySocial Media in the Health Services Industry
Social Media in the Health Services Industry
Alex Fraser
 
Proliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsProliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsDaniel Davey
 
Assignment 2 Task 1 Evolution of digital marketing on SlideShare
Assignment 2 Task 1  Evolution of digital marketing on SlideShareAssignment 2 Task 1  Evolution of digital marketing on SlideShare
Assignment 2 Task 1 Evolution of digital marketing on SlideShare
neliremarkable
 
Pip future of_apps_and_web
Pip future of_apps_and_webPip future of_apps_and_web
Pip future of_apps_and_webNikolay Bulanov
 
mHealth: The future of health is mobile
mHealth: The future of health is mobilemHealth: The future of health is mobile
mHealth: The future of health is mobile
guestd78180
 
mHealth: The future of health is mobile
mHealth: The future of health is mobilemHealth: The future of health is mobile
mHealth: The future of health is mobile
Jay Bernhardt
 
Proliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsProliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsDaniel Davey
 

Similar to Internet Usage Importance Expands07 2007 (20)

Fake news detection for Arabic headlines-articles news data using deep learning
Fake news detection for Arabic headlines-articles news data  using deep learningFake news detection for Arabic headlines-articles news data  using deep learning
Fake news detection for Arabic headlines-articles news data using deep learning
 
Lee2011
Lee2011Lee2011
Lee2011
 
IRJET- Impact of Digital Media on Print Media
IRJET- Impact of Digital Media on Print MediaIRJET- Impact of Digital Media on Print Media
IRJET- Impact of Digital Media on Print Media
 
Why Social Media matters to Professional Services
Why Social Media matters to Professional ServicesWhy Social Media matters to Professional Services
Why Social Media matters to Professional Services
 
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
Opportunities and Dangers for the Traditional Mass Media in the Digital Age A...
 
Assignment 2 – Task 1 - Consumers Use of Technology
Assignment 2 – Task 1 - Consumers Use of TechnologyAssignment 2 – Task 1 - Consumers Use of Technology
Assignment 2 – Task 1 - Consumers Use of Technology
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 
Digital Media Strategies UK 2018
Digital Media Strategies UK 2018Digital Media Strategies UK 2018
Digital Media Strategies UK 2018
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
 
News alerts and the battle for the lockscreen
News alerts and the battle for the lockscreenNews alerts and the battle for the lockscreen
News alerts and the battle for the lockscreen
 
Mobile Telephone Market Segments
Mobile Telephone Market SegmentsMobile Telephone Market Segments
Mobile Telephone Market Segments
 
Task 2 unit 1
Task 2    unit 1 Task 2    unit 1
Task 2 unit 1
 
3 most dangerous trends facing businesses and what one can do about them.
3 most dangerous trends facing businesses and what one can do about them.3 most dangerous trends facing businesses and what one can do about them.
3 most dangerous trends facing businesses and what one can do about them.
 
Social Media in the Health Services Industry
Social Media in the Health Services IndustrySocial Media in the Health Services Industry
Social Media in the Health Services Industry
 
Proliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsProliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implications
 
Assignment 2 Task 1 Evolution of digital marketing on SlideShare
Assignment 2 Task 1  Evolution of digital marketing on SlideShareAssignment 2 Task 1  Evolution of digital marketing on SlideShare
Assignment 2 Task 1 Evolution of digital marketing on SlideShare
 
Pip future of_apps_and_web
Pip future of_apps_and_webPip future of_apps_and_web
Pip future of_apps_and_web
 
mHealth: The future of health is mobile
mHealth: The future of health is mobilemHealth: The future of health is mobile
mHealth: The future of health is mobile
 
mHealth: The future of health is mobile
mHealth: The future of health is mobilemHealth: The future of health is mobile
mHealth: The future of health is mobile
 
Proliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implicationsProliferation of Online content - Contributary factors and implications
Proliferation of Online content - Contributary factors and implications
 

More from AutoAves

C Acar Buyer Bill Of Rights 07 26 05
C Acar Buyer Bill Of Rights 07 26 05C Acar Buyer Bill Of Rights 07 26 05
C Acar Buyer Bill Of Rights 07 26 05AutoAves
 
Truth In Blogging Think Customers The 1to1 Blog
Truth In Blogging   Think Customers  The 1to1 BlogTruth In Blogging   Think Customers  The 1to1 Blog
Truth In Blogging Think Customers The 1to1 BlogAutoAves
 
The Worlds Largest Focus Group
The Worlds Largest Focus GroupThe Worlds Largest Focus Group
The Worlds Largest Focus GroupAutoAves
 
Automotive Jobs Drive America
Automotive Jobs Drive AmericaAutomotive Jobs Drive America
Automotive Jobs Drive AmericaAutoAves
 
Edmunds Report To Automotive News
Edmunds Report To Automotive NewsEdmunds Report To Automotive News
Edmunds Report To Automotive NewsAutoAves
 
Rl Polk 2008 Consumer Expectations
Rl Polk 2008 Consumer ExpectationsRl Polk 2008 Consumer Expectations
Rl Polk 2008 Consumer ExpectationsAutoAves
 
The Impact Of Blogs On The Automotive Shopping Process
The Impact Of Blogs On The Automotive Shopping ProcessThe Impact Of Blogs On The Automotive Shopping Process
The Impact Of Blogs On The Automotive Shopping ProcessAutoAves
 
Google Research Informed Consumer
Google Research Informed ConsumerGoogle Research Informed Consumer
Google Research Informed ConsumerAutoAves
 
Jd Power Buick Jaguar Rank Highest Dependability03 2009
Jd Power Buick Jaguar Rank Highest Dependability03 2009Jd Power Buick Jaguar Rank Highest Dependability03 2009
Jd Power Buick Jaguar Rank Highest Dependability03 2009AutoAves
 
2008 Automotive Eshopper Study Final
2008 Automotive Eshopper Study Final2008 Automotive Eshopper Study Final
2008 Automotive Eshopper Study FinalAutoAves
 
Auto Aves Customer Testimonials!
Auto Aves Customer Testimonials!Auto Aves Customer Testimonials!
Auto Aves Customer Testimonials!
AutoAves
 

More from AutoAves (20)

C Acar Buyer Bill Of Rights 07 26 05
C Acar Buyer Bill Of Rights 07 26 05C Acar Buyer Bill Of Rights 07 26 05
C Acar Buyer Bill Of Rights 07 26 05
 
Truth In Blogging Think Customers The 1to1 Blog
Truth In Blogging   Think Customers  The 1to1 BlogTruth In Blogging   Think Customers  The 1to1 Blog
Truth In Blogging Think Customers The 1to1 Blog
 
The Worlds Largest Focus Group
The Worlds Largest Focus GroupThe Worlds Largest Focus Group
The Worlds Largest Focus Group
 
Automotive Jobs Drive America
Automotive Jobs Drive AmericaAutomotive Jobs Drive America
Automotive Jobs Drive America
 
Edmunds Report To Automotive News
Edmunds Report To Automotive NewsEdmunds Report To Automotive News
Edmunds Report To Automotive News
 
Rl Polk 2008 Consumer Expectations
Rl Polk 2008 Consumer ExpectationsRl Polk 2008 Consumer Expectations
Rl Polk 2008 Consumer Expectations
 
The Impact Of Blogs On The Automotive Shopping Process
The Impact Of Blogs On The Automotive Shopping ProcessThe Impact Of Blogs On The Automotive Shopping Process
The Impact Of Blogs On The Automotive Shopping Process
 
Google Research Informed Consumer
Google Research Informed ConsumerGoogle Research Informed Consumer
Google Research Informed Consumer
 
Jd Power Buick Jaguar Rank Highest Dependability03 2009
Jd Power Buick Jaguar Rank Highest Dependability03 2009Jd Power Buick Jaguar Rank Highest Dependability03 2009
Jd Power Buick Jaguar Rank Highest Dependability03 2009
 
2008 Automotive Eshopper Study Final
2008 Automotive Eshopper Study Final2008 Automotive Eshopper Study Final
2008 Automotive Eshopper Study Final
 
Auto Aves Customer Testimonials!
Auto Aves Customer Testimonials!Auto Aves Customer Testimonials!
Auto Aves Customer Testimonials!
 
Swisher1
Swisher1Swisher1
Swisher1
 
T Brown1
T Brown1T Brown1
T Brown1
 
Sudmai~1
Sudmai~1Sudmai~1
Sudmai~1
 
Punch1
Punch1Punch1
Punch1
 
Ulmer1
Ulmer1Ulmer1
Ulmer1
 
Thomas1
Thomas1Thomas1
Thomas1
 
Seitz1
Seitz1Seitz1
Seitz1
 
Schaub~1
Schaub~1Schaub~1
Schaub~1
 
Schott1
Schott1Schott1
Schott1
 

Recently uploaded

Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 

Recently uploaded (20)

Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 

Internet Usage Importance Expands07 2007

  • 1. Page 1 of 3 Internet Usage and Importance Expand JULY 2, 2007 The Internet leads a rise in most media usage. The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Research study conducted by Arbitron in January and February 2007. Respondents were all from the US and ages 12 and older. Over a third of consumers deemed newspapers "least essential," while nearly a quarter felt that way about the Internet. Both radio and television had the fewest "least essential" mentions, at 18%. Larry Rosin of Edison Media Research said, "It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans." Over a third of respondents said they were using the Internet and television more than in 2002. Radio was the only medium to take a major hit, with an equal percentage of respondents saying they used it more and less. http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007
  • 2. Page 2 of 3 Equity firm Veronis Suhler Stevenson measures time spent with media by using ratings data, survey research and consumer purchase data. Between 2000 and 2006, US consumers increased their total media time by 5%, from 3,333 hours per year in 2000 to 3,499 in 2006. Veronis Suhler estimated that media usage will rise to 3,518 hours in 2007. http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007
  • 3. Page 3 of 3 Put another way, that is an average of 9.6 hours a day of media exposure in 2006, up from 9.1 hours in 2000. Consumers don't always use one type of media at a time. Read the eMarketer Multitasking Consumers: Distracted or Connected? report to learn more. Get More from eMarketer eMarketer subscribers have access to thousands of reports, articles and charts related to topics like this one. To learn more, visit: www.emarketer.com ©2007 eMarketer Inc. All rights reserved http://www.emarketer.com/Articles/Print.aspx?id=1005099&src=print_article_blue_bottom... 7/2/2007