The primary target audience for The Women in Black was teenagers and young adults under 25, as the scary scenes would not be suitable for those under 14. The secondary audience was adults who would enjoy the horror genre. The film was marketed worldwide using media advertising that showed dark, frightening photos reflecting the horror and supernatural genres. Posters were displayed prominently in public places, and Daniel Radcliffe did interviews and appearances to promote the film to fans. The $15 million production had a worldwide release in 37 countries between February and December 2012, and was very successful, earning over $127 million and ranking second in its first week. The unusual yet suspenseful supernatural horror story and Radcliffe's large fan base contributed to its financial success.

2. Who do you think the primary and secondary target audience is for the
women in black?
The primary audience for the film would be
aimed at teenagers and young adults, both
males and females under the age of 25. This
would be the target audience as it would not be
suitable for anyone under the age of 14 to be
watching scary scenes which are featured in the
film. The secondary target audience would be
aimed at adults as the horror would appeal to
them.

3. How were the women in black marketed?
‘The women in black’ was marketed worldwide, using the
media to advertise the film. The Genre of ‘the women in black’
is horror, the dark, frightening and creepy photos, sounds and
people used on the range of advertising shows the genre within
the marketing. However the subgenre is supernatural which is
shown in the trailer when supernatural happenings are shown
to indicate what the film is about to the audience. The main
campaign for ‘the women in black’ was a huge success and
was shown throughout many countries. Posters were put all
over towns and cities, outside bus stops and all over billboards
of the future film which was about to be released. The poster
shows Danielle Radcliff in the centre so this shows the second
marketing campaign, which was to advertise to a fan base.
Danielle Radcliff produced interviews appearing on popular TV
shows watched by the primary and secondary target
audience, radio appearances and newspaper articles about
starring in the film, whilst also being the main event at the film
premier.

4. Do you think the marketing materials for the film were appropriate?
The marketing materials used for this film such as
producing products, such as mugs, jumpers and many
other collectables allowed fans to make the film
memorable. More marketing materials like the posters
and front covers of newspapers produced were very
successful and appropriate as it gave the target
audience and people interested extra information as to
what the film was about before release but only enough
to leave them questioning what would happen.

5. What kind of release did the film have? Big/small? How many
cinemas showed the on its release?
‘The women in black’ had a worldwide
release, selling out box offices in many
countries. On its release it was shown in 37
countries, the 3rd of February 2012, Canada
date on the 1st of December 2012 in Japan.
being the first country for the film to be released
in, until the last release date on the 1st of
December 2012 in Japan.
How much did the women in black cost to make? (Production budget) and what was the
industry impact of the women in black?
‘The women in black’ had a budget of $15
million, but with reaching a total income of
$127,730,736 it was a huge success. It was put in
second place in the box office as in only the first
week at the box office it earned $20 million.

6. Why do you think the film was so successful?
Due to the unusual horror story this film was a great
success, in a normal horror people are taunted and brutally
murdered. However in ‘The Women in Black’ the murders
were not played upon and the main theme, therefore the story
was based on the supernatural horror, providing the audience
with suspense, tense and jumpy moments throughout.
Another reason for this film being a huge hit was due to the
main actor playing the lead role. Daniel Radcliffe is an
extremely well known actor and has a worldwide fan
base, because of this people may of watched this film purely
because of their idol or favourite actor.