Uday Gajendar: "The Wicked Craft of Enterprise UX" Enterprise UX 2015 • May 13, 2015 • San Antonio, TX, USA http://enterpriseux.net

1. The Wicked Craft of Enterprise UX
Uday Gajendar | Principal Designer, Peel
Photos courtesy of Shutterstock
Enterprise UX 2015 / San Antonio

2. craft
@udanium / #wickedcrafteux

3. craft

4. @udanium / #wickedcrafteux
&

5. Beautiful Final Objectfrom
Aesthetic refinement & romanticism
Facilitative Anchorto
Enabling productive teamwork & decisions
New Way of Craft
@udanium / #wickedcrafteux

6. craftTrust Integrity Quality+ +
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Value Matters

7. @udanium / #wickedcrafteux
craftTrust Integrity Quality+ +Value Matters

8. Wrestle with multi-faceted relationships
Thousands of objects & actions defined within the database
Clarify goals & intents of CIO (buyer)
vs IT admin (user)
A convoluted and possibly contentious Sales process
Navigate rough political currents to
just “fix the app”
Where to begin, with legacy tech framework & newly
acquired platform vendors
Wickedness
@udanium / #wickedcrafteux

9. ?
Umm. Now what?

10. Craft as Anchor
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Keep your grounding.

11. 3 Short Stories Craft as a facilitative anchor
Reactive Interpretive Collaborative

12. REACTIVE Force clarity of intricate & complex problems
@udanium / #wickedcrafteux

13. INTERPRETIVE Achieve mutually beneficial understanding
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14. COLLABORATIVE Align diverse opinions and goals
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15. Ephemeral Embodiments
craft in Enterprise UX
@udanium / #wickedcrafteux

16. Drive Debates & Decisions
craft in Enterprise UX
@udanium / #wickedcrafteux

17. See Problems Differently
craft in Enterprise UX
@udanium / #wickedcrafteux

18. Empowering a Maker Culture
craft in Enterprise UX
@udanium / #wickedcrafteux