A session for new Graduate Enrollment Representatives and others who are responsible for helping to roll out and recruit for new and existing graduate programs. Participants will learn about the PRO process (Prioritizing, Rationalizing, Organizing), the implementation of proper planning and facing dilemma’s. Faculty-staff interaction will also be discussed. Presenters: Chris Bell & Stephanie M. Allen

1. THE WHAT, WHY, HOW & WHO
OF GRADUATE ENROLLMENT
MANAGEMENT
(Who’s on First?)
Presented by
Office of Graduate and
International Admissions
College of Humanities and
Social Sciences

2. The University of Houston-Downtown is located where the city was birthed by the Allen Brothers in 1836.

4. UHD at Lone Star College-CyFair

5. https://www.youtube.com/watch?v=2ZksQd2fC6Y “Who’s On First”YouTube clip

7. CONFUSED

9. Full graduate or certificate programs changed or rolled out in the past five years
 Master of Business Administration (Restructured)
• Graduate Business Certificates (New)
 Master of Security Management (Renamed/ Restructured)
• Cybersecurity Graduate Certificate (New)
 Master of Arts in Non-Profit Management (New)
• Graduate Certificate in Leadership and Strategic Planning (New)
 Master of Arts in Rhetoric and Composition (New)
• Graduate Certificate in Composition Studies (New)
 Master of Science inTechnical Communication (Renamed / Restructured)
• Graduate Certificate in Plain Language (New)
• Graduate Certificate in Medical /Applied Health Communication (New)
 Graduate Certificate in History (New)
 Master of Science in Data Analytics (New)

10. College of Humanities and Social Sciences
 Master of Arts in Non-Profit Management (New)
• Graduate Certificate in Leadership and Strategic Planning (New)
 Master of Arts in Rhetoric and Composition (New)
• Graduate Certificate in Composition Studies (New)
 Master of Science inTechnical Communication (Renamed / Restructured)
• Graduate Certificate in Plain Language (New)
• Graduate Certificate in Medical /Applied Health Communication (New)
 Graduate Certificate in History (New)

11. “Proper Preparation Prevents Poor Performance”
--Secretary of State James Baker, III
The 5 P’s

12. How to become a PRO in GEM!
Prioritize (The “What?”)
Rationalize (The “Why?”)
Organize (The “How &Who?”)

13. Orbinski’s Dilemma
Dr. James Orbinski is a globally recognized humanitarian practitioner and advocate, as well as one of the world’s leading scholars and
scientists in global health. He is a veteran of many of the world’s most disturbing and complex humanitarian emergencies. He is a
founding member of Medecins Sans Frontieres (Doctors Without Borders) Canada and accepted the Nobel Peace Prize on behalf of the
organization in 1999. (Bio from GlobalSpeakers Agency)
Confronting situations and trying to make hard trade-offs

15. BusinessTriage
Business triage is a decision making system that provides a framework for business decision making, outcome goal
prioritization, and resource allocation in many business environments. Business triage involves categorizing desired
outcomes and goals and the processes that support them based on their relative importance to achieving a stated
measurable goal or outcome. Using the same triage categories employed by military medical and disaster medical
services, business processes are categorized as essential/critical (red) important/urgent (yellow), or optional/supportive
(green). Wikipedia
Triage
The term comes from the French verb trier, meaning to separate, sift or select.Triage may result in determining the order
and priority of emergency treatment, the order and priority of emergency transport, or the transport destination for the
patient. Wikipedia

21. BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com
Gen.
Bus. Acct.
Int.
Bus. Mgmt.
Science/
Quant.
Methods

22. BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com

23. 1. The expectation that increasing the number of programs in a portfolio will generate more revenue, without a
strategic market-based approach, is flawed. We know this because we see firsthand at many institutions that the
drivers behind programmatic expansion exploration are often proactive faculty who believe in the merits of their
program but are often short on a market fact base. For instance, opening a program in the past five years in
International Business (CIP Code 52.11) had a much lower chance of success than opening one in Management
Sciences and Quantitative Methods (52.13), despite any faculty enthusiasm for the former. Of course, the growth
CIP codes of the next five years are likely to be different than the last five years’, so identifying those future growth
areas, then finding faculty to champion programs, is more likely to lead to a profitable program than relying solely
on the options faculty bring forward.
2. We find resources—especially those related to marketing and enrollment management—do not get the
consideration they should when making programmatic expansion or contraction decisions. In many cases, new
programs are initiated without marketing and/or recruitment budgets attached to them. This leaves marketing
and admissions teams in a conundrum: Do they focus more resources on new programs at the detriment of existing
programs (which likely need those resources to sustain past years’ numbers) or do they starve new programs from
the start to preserve existing programs they know can be more successful? Often, these teams end up diluting the
marketing and admissions needs of all programs, harming the ability of each to generate needed revenue. That’s a
vicious cycle and we advise institutions not to fall into this trap when initiating new programs. Make sure that the
new program is funded appropriately and/or that trade-off decisions on where resources should come from are
decided by leadership, so expectations are shared and fact-based.
BECAREFUL: ADDING PROGRAMS MAY NOTSOLVE REVENUE CONCERNS Blog April 16, 2018 www.eduvantis.com

26. Thank you for
attending!
Let’s play ball!
Christopher Bell B.S. (MA Candidate)
Office of Graduate & International Admissions
Coordinator, Graduate Admissions
(713) 221-5013
bellc@uhd.edu
Stephanie Allen, MPA
College of Humanities & Social Sciences
Assistant Director of Graduate Studies
(713) 226-5554
allens@uhd.edu