This document discusses using a virtual career fair platform called CareerEco to replace traditional in-person career fairs and graduate fairs. It highlights how the virtual fairs allow schools and organizations to connect with students from anywhere while saving on costs. Students, schools, and recruiters provide positive feedback on being able to conveniently connect and obtain information from multiple sources in one place through the virtual format.
This document discusses the benefits of personalized campus tours for prospective graduate students at Texas A&M University-Corpus Christi. It notes that graduate students have different needs than undergraduates and may benefit from meetings with faculty and information about graduate resources. The steps to coordinate a personalized tour are outlined, including creating an agenda, getting faculty and office availability, and finalizing details. Outcomes from past tours show a 50% increase in enrollment. Continued areas for improvement include gaining more faculty buy-in and increasing scholarship opportunities.
This document discusses using a virtual career fair platform called CareerEco to replace traditional in-person career fairs and graduate fairs. It highlights how the virtual fairs allow schools and organizations to connect with students from anywhere while saving on costs. Students, schools, and recruiters provide positive feedback on being able to conveniently connect and obtain information from multiple sources in one place through the virtual format.
This document discusses the benefits of personalized campus tours for prospective graduate students at Texas A&M University-Corpus Christi. It notes that graduate students have different needs than undergraduates and may benefit from meetings with faculty and information about graduate resources. The steps to coordinate a personalized tour are outlined, including creating an agenda, getting faculty and office availability, and finalizing details. Outcomes from past tours show a 50% increase in enrollment. Continued areas for improvement include gaining more faculty buy-in and increasing scholarship opportunities.
This document discusses strategies for small, private, and independent universities to thrive, not just survive. It addresses topics like graduate school and department structures, enrollment management organization, lead generation, financial aid, and empowering institutions. The discussion is led by Grant Greenwood, Director of Admissions, and Joel Templeton, Graduate Admission Counselor, and allows for an open discussion on challenges and opportunities for similar universities.
The document summarizes the experiences of a graduate recruiter in their first year working at the University of Texas at Arlington. It discusses the university's recruitment structure, the recruitment cycle which includes communications, budgets, data analysis and events. It also addresses common challenges recruiters may face, such as understanding demographics, following up with students, and estimating costs. The presentation aims to provide insight and recommendations for new recruiters.
This document outlines a presentation given by Sean Guinyard and John E. Smith Jr. on recruiting students of color to graduate programs and their impact. It discusses barriers that discourage blacks from pursuing graduate education such as GRE score gaps and lack of knowledge about funding opportunities. Best practices for support include outreach, collaborating across campus, and involvement in professional organizations for underrepresented groups. The presenters encourage discussion on preparing and recruiting students of color.
This document discusses retention strategies for students throughout their academic career from recruitment to graduation. It provides an overview of a university's graduate social work program and the benefits of combining recruitment and student affairs offices. Challenges to retention include the diverse student body and varying enrollment models. Initiatives to improve retention include welcome sessions, campus visits, newsletters, organized social events, and assessing communication strategies. The goal is to engage students, address issues early, and increase the number of graduates each year.
This document outlines a new approach to orientation for graduate business students at McCoy College of Business. It describes declining enrollment trends in some programs and increasing popularity in new programs. The previous orientation structure is replaced with a "McCoy Graduate Bootcamp" that aims to establish relationships, enhance self-awareness, and address weaknesses. The bootcamp includes activities like presentations, assessments, alumni panels, and team building. It can be done for a low budget by leveraging existing campus resources. Post-event surveys provide feedback to improve future orientations.
The document provides an overview of emerging international graduate student markets, including statistics on enrollments from various countries and details on the educational systems of Iran, Taiwan, Turkey, Brazil, and Vietnam. For each country, it discusses student mobility trends, education ladders, general system information including credentials offered, and sample degree documents. Additional resources for further information on evaluating international credentials are also listed.
This document outlines UT Austin's efforts to promote holistic admissions practices across its graduate programs. It discusses hosting forums with faculty to identify strengths and weaknesses in current practices. Key findings included confusion around appropriate use of admissions criteria and a lack of consistency. The Graduate School then developed workshops, videos, and handouts to provide guidance on best practices like conducting unbiased, holistic reviews and avoiding overreliance on any single metric. The response was largely positive, but ongoing efforts are needed to increase participation and continue the important conversations around admissions.
This document summarizes a presentation about holistic admissions. It discusses the benefits of holistic admissions, promising practices institutions are using, and resources available. Specifically, it outlines 12 promising practices like setting clear enrollment goals, diversifying admissions committees, using application components holistically, and viewing standardized test scores as one positive indicator among many. The presentation recommends the website holisticadmissions.org for more information and resources to help institutions implement holistic review processes.
College visits are in need of more humanity and authenticity. The document proposes combining an undergraduate open house with a graduate information session to increase attendance. Data shows the combined event was very successful, with over 300% more registrants and over 250% more attendees for the fall undergraduate open house compared to the previous year. However, the personal touches of the graduate information session were lost.
This document outlines Baylor College of Medicine's efforts to strengthen its graduate student recruiting strategy during uncertain times. It describes initiatives like redesigning the website to highlight outcomes and research, creating targeted communications using focus group findings, expanding recruiting events at target schools, and streamlining the admissions process. The results include increased applications, especially from underrepresented groups, and improved applicant perceptions of the clarity and helpfulness of the application process. Future areas for consideration include additional advisor outreach and assessing recruiting metrics.
Demetria Kelley streamlined various processes in her department to make them more efficient. She consolidated student application materials into two centralized systems, eliminating paper files. She implemented regular trainings and used WhatsApp to better communicate with and advise students. These changes created a smoother application, advising and graduation process for both students and staff.
A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting graduate student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion. In this webinar, we’ll identify five potential issues causing your site to function more as a dam than a resource and review solutions to help you transform it into a free flow of accessible information optimized for conversions.
Presenter: Mark Cunningham
As the number of international student applications drops across the U.S., graduate programs must develop new ways of engaging admitted international students to encourage them to attend their programs. This presentation explores areas outside of traditional marketing and recruitment by discussing how to see the process from the international student’s point of view and how to metaphorically speak their language in our communications with them. Taking an anthropological approach, this presentation explores ways graduate program coordinators can learn to understand what international students are looking for in a graduate program and develop ways to show international students how our programs meet those needs.
Presenter: Dr. Brandie Yale
A session for new Graduate Enrollment Representatives and others who are responsible for helping to roll out and recruit for new and existing graduate programs. Participants will learn about the PRO process (Prioritizing, Rationalizing, Organizing), the implementation of proper planning and facing dilemma’s. Faculty-staff interaction will also be discussed.
Presenters: Chris Bell & Stephanie M. Allen
Extant research has suggested that community college articulation agreements, admissions materials, sexual assault reporting guidelines, ADHD documentation instructions, and a host of other college student-related content is likely unreadable by its intended audience. Moreover, the majority of content posted on postsecondary institutional websites caters to a specific group of students: able-bodied English-speakers without learning disabilities. This presentation provides an overview of extant research regarding the readability, translation, and ADA accessibility compliance of institutional websites in the United States and provides practitioners with simple, practical solutions to render online content accessible, equitable, and ADA compliant for a wide audience. These solutions can ultimately increase stakeholder interaction with one’s institutional website, producing a more diverse, engaged stakeholder base.
Presenter: Zachary W. Taylor
The many services and offices around campus that graduate students often need to visit throughout their graduate careers can be very daunting and often confusing when attempting to navigate them on their own. The Biomedical Sciences graduate program at Texas A&M University has taken a one stop advising approach, which has allowed graduate students to have one single office to visit instead of multiple to receive necessary information. This new approach to graduate advising has allowed students to access an advisor with almost any issue that they may have at any time. This session will focus on how redesigning the Biomedical Sciences program allowed advising to be in one easily accessible location. Through this advising approach, we have seen that it has enhanced the students experience and has increased the comradery among students and advisors in the college.
Presenter: Katharina Ojala
Have you heard the expression: "the first impression is what counts"? Department websites are likely to be the first department contact of top prospective students and the main source of information for current students. Websites can also be an instrumental tool to keep contact with former students and increase the interconnectedness of the department. Also, having an appealing, informative and easy-to-navigate website is critical to gain recognition and academic reputation ranking. Advisors perform key roles in many of these activities and they can significantly contribute to the attractiveness of the department website. This talk is directed to advisors and administrators with minimal or no experience on website design. I will talk about my own journey on creating and maintaining my department website (https://genetics.tamu.edu/) and provide you with practical tips on how you can become more involved in the content and design of yours. I will also discuss multiple ways to create department social media presence and engaging content. After the talk, the audience will have multiple suggestions to recruit top quality students and provide current students access to career resources through developing content, design, branding/style, structure and language on their department websites.
Presenter: Dr. Carol Vargas-Bautista
How do you build out an international recruitment plan in the current climate? There is more than one way to connect with students around the world. UTA uses a combination of virtual and online communication, travel and agents to build out the prospective student population. Hear more about our success and failure in international student recruitment. No matter your size, budget or location we can help you connect with prospective international students.
Presenters: Samantha Stewart & Andrea Yen
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