The document discusses challenges in developing products and delivering value to customers. It emphasizes the importance of clear communication, validating ideas with customers, iterating quickly based on feedback, and focusing on user needs rather than unneeded features to avoid failures. Business models and products should evolve based on continuous learning from customers through short feedback loops. The goal is to build the right things and deliver excellent user experiences without being afraid to fail fast, fail often, and fail cheap through a minimum viable product approach.

1. Hello.

2. Journey from
idea to value.

3. She has a dream of
the perfect
wedding cake.

4. This.

5. He is famous for
the best cakes
in town.

6. What happened?

7. On the
wedding
day cake
tastes
wrong.

8. On the
wedding Risk
day cake
buildup.
tastes
wrong.

9. Dough and
shape of the
wedding cake
came with
Birthday
decorations.

10. Dough and
Process
shape of the
doesn’t
wedding cake
came with create
Birthday value on its
decorations. own.

11. Cake has
newlyweds
on a swing.
Also there is
a unicorn.
And a kitten.

12. Cake has
newlyweds
on a swing. Building
Also there is unneeded
a unicorn. features.
And a kitten.

13. Top of the
too tall cake
fell on the
newlyweds,
while
cutting.

14. Top of the Delivering
too tall cake what
fell on the
customer
newlyweds,
while wants, but
cutting. not needs.

15. So.

16. If communication
can fail, it will.
Jukka Korpela
Finnish IT writer

17. If a message can be
interpreted in several
ways, it will be
interpreted in a manner
that maximizes the
damage.
Jukka Korpela
Finnish IT writer

18. There is always
someone who knows
better than you what
you meant with your
message.
Jukka Korpela
Finnish IT writer

19. Fine.

20. We still want to build
stuff.

21. We still want to build
stuff.
vision

22. We still want to build
stuff.
vision process

23. We still want to build
stuff.
vision process talent

24. But how do we
know that
we are building
the right thing?

25. Let’s talk about
business model.

26. “A business model
describes the rationale
of how organization
creates, delivers and
captures value.”

27. Agile is a value
driven way of
thinking.

29. So we have a vision
and a shared
understanding now.
Is that enough?

30. No business
model survives
first contact
with a customer.
Steve Blank

31. Yes, you will
fail.
Don’t be afraid of it.

32. “Fail fast
fail often
fail cheap”

33. Start with the
Minimum
Viable Product.

34. “It is an iterative
process of idea
generation, prototyping,
presentation, data
collection, analysis and
learning”

35. Minimum viable
doesn’t mean crap.
Marc McNeill

36. How do we do it?

37. User stories
"As a role, I want goal
so that benefit"

38. Backlog.

39. Definition of done.

40. Sketch it!

41. Sketching is
anything that
communicates
an idea fast.

42. Paper
prototyping

43. Get out of
the building!

44. Do customer
development
Talk to people, validate
your ideas.

45. Continuously
refresh your
business model.

46. Give feedback &
ask for feedback.

47. Make feedback
loops as short as
possible.

48. Feedback
door.

49. Working too
hard will break
you, it won't
make you more
productive.
Jeremy Walker

50. Build excellent
user experiences!

51. People do
awesome when
they aren’t
afraid.

52. @salantsa @katjazorina

53. webshaped.fi
May 2013
Helsinki

54. railsgirls.com

55. Thank you.
Kiitos.
Ačiū.