A study of the visual language of Hong Kong’s neon signs and its connections to architecture, typography and the context of Hong Kong’s urban environments. Keynote presentation at the Hong Kong Arts Centre on 28 May 2014, organised by M+, Hong Kong’s museum of visual culture. Full article of the study: (English) http://goo.gl/vHfYIO (Traditional Chinese) http://goo.gl/iW4cEf