SlideShare a Scribd company logo
©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean
Calling All Caribbean/Hispanic
Small To Medium Enterprises
In The USA & Canada
Gain Easy Access To Capital
To Grow Your Business Now!
©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean
Let Us Help
©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean
Offering:
Low Interest
SME loans
of between
$5,000 to $250,000
over 3-24 months
CONTACT US FOR MORE:
http://www.investcaribbeannow.com/
©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean
Offering:
Advances on invoices
At a low interest
For all micro-enterprises located in the USA & Canada
CONTACT US FOR MORE:
http://www.investcaribbeannow.com/
©SHRM 2007
INVEST CARIBBEAN NOW is the definitive private sector investment agency of the
Caribbean and was founded in 2011.
It is based in America's financial capital of the world, New York City, and has as its main
focus: wealth creation for the Caribbean region and its Diaspora by capitalizing on global
investment trends and indigenous creativity and building strong alliances and partnerships.
Invest Caribbean Now (ICN) promotes and pushes for the right investment opportunities in
the Caribbean region; offers a concierge service for high end investors seeking to make the
right connection with key opportunities, governments and other parties in any Caribbean
destination; and connects small entrepreneurs in the Diaspora with SME micro loans and
cash advances.
ICN works through the establishment of partnerships with funders, governments and
entrepreneurs to promote investments and dialogue on a global scale. This includes
promotion and presentations on investment opportunities in the Caribbean across the U.S.,
Europe, China and Latin America.
For more on our work and footprint see: investcaribbeannow.com
Who We Are
investcaribbeannow.com
©SHRM 2007
ICN In The News
investcaribbeannow.com
©SHRM 2007
ICN Partnerships
investcaribbeannow.com
©SHRM 2007Copyright Hard Beat Communications, Inc.
What People Say About ICN
“I was impressed by the strong interest in Caribbean investments and the rich diversity of the attendees and participants. Besides high
ranking government officials promoting investment opportunities, it was refreshing to see the private sector represented by a combination
of small entrepreneurs, business professionals and investors.” … Miguel Reyna, Director, Port Developments & Asset Management, Royal
Caribbean Cruises Ltd.
“Let’s work together to create an entrepreneurial paradise in paradise. Thank you Felicia. Thank You Invest Caribbean Now.” … Sir Richard
Branson, Founder, Virgin Group.
“For our company it’s an honor to be involved with you and Invest Caribbean Now.” ... Adam Goldstein, CEO, Royal Caribbean Cruises
International
“Congratulations to you and your team on an outstanding event. The French Saint- Martin Chamber of Commerce was delighted to
participate." - Jean Arnell, Vice President, French St. Martin Chamber of Commerce.
As far as I'm concerned, the conference is a hit!." - Jay Yeo, President, Solamon Energy.
"What a breath of fresh air! We in the Diaspora have been waiting for an event like this for a very long time - a high quality, well organized,
focused forum. Hard Beat hit the mark with this event. Job well done!" - W. Dave Dowrich, Financial Institutions Group, Investment Banking
Division, Goldman, Sachs & Co.
“The Invest Caribbean breakfast is a dynamic event that provides both macro/micro insights into the investing landscape of the region. The
follow-up queries from entrepreneurs and investors alike is a firm testimony of the desires to place and accept funding towards the
expansion of existing companies and viable business plans.” --- Martin Mohabeer, CEO Spackman Capital/Managing Director, Spackman
Group.
“The ‘Investing in Paradise’ breakfast forum is a highly worthwhile gathering for those seeking opportunities in the exciting Caribbean
frontier markets. The organizers attract an excellent mix of existing and potential investors in the region complimented by government
ministers and tourism sector executives. The presenters at ‘Investing in Paradise’ make an excellent case for what distinguishes the
Caribbean from other destinations in the fierce race for international capital.” - Harold E. Doley, III, Principal, The Lugano Group
Incorporated.
"Hard Beat Communications pioneered the very first presentation of a Green Energy forum at the Caribbean Tourism Organization's STC 13 in Guyana and I was very
impressed at the professionalism of the panelists and the moderator and the entire panel. It was truly a great event on a topic that needs to be more focused on in the
Caribbean region that is filled with so many natural resources and alternative energy sources." – Tony Fiddy, President WTE Division Naanovo Group .
investcaribbeannow.com
©SHRM 2007Copyright Hard Beat Communications, Inc.
What People Say About ICN
investcaribbeannow.com
©SHRM 2007
Bermuda – ICN 2011.
Global Russia Business Meeting – ICN 2014.
Guyana – ICN 2013.
Turks & Caicos at ICN 2013 - NYC.
Trinidad & Tobago PM at Bowling Green – ICN 2014. Trinidad & Tobago and Beijing at ICN 2014- NYC.
Guyana at Bowling Green – ICN
2011.
St. Kitts PM on Wall Street - ICN 2012.St. Martin at ICN 2012 - NYC.
ICN’s Global Caribbean Promotion
investcaribbeannow.com
Historic 41-member Chinese delegation at Invest Caribbean
Now 2015 – Saint Martin.
©SHRM 2007
ICN 2015 – Saint Martin
Chinese delegation with Saint Martin
government officials at ICN 2015 in
Concordia, Saint Martin.
President of the Office of Tourism
of Saint Martin shares tourism
investment opportunities at ICN
2015.
Some of the delegates at ICN 2015.
Arrival of the 41-member Chinese delegation in St. Maarten on
Sept. 24, 2015.
ICN 2015 Leadership Awardee –
Romeo Fleming.
Attracting Chinese outbound tourists
panel at ICN 2015.
Opening Night of ICN 2015 – Villa
Mes Aimes Saint Martin.
Some of the delegates at ICN 2015. ICN Founder/CEO Felicia J. Persaud at
Invest Caribbean Now 2015.
Press
conference at
ICN 2015
TV Anchor
Kara
Coleman
emcees ICN
2015. Potential investors at ICN 2015.
©SHRM 2007
ICN 2014 - Harvard Club NYC
Sandals Founder & Chairman Gordon ‘Butch’
Stewart – ICN’s 2014 Leadership Awardee.
The World Bank at ICN 2014.
Beijing and the Caribbean at ICN 2014.
OPIC and Richard Branson’s Carbon War Room at ICN 2014.
Medical tourism – wave of the future at ICN 2014. Merrill Lynch leads Global investing panel – China, Russia, USA, Caribbean at ICN 2014.
Hollywood designer Woody Wilson
at ICN 2014. One Caribbean Television at ICN 2014.
Fox News anchor Ernie Anastos
emcees ICN 2014.
©SHRM 2007
ICN 2013 – Yale Club NYC
Premier of the Turks & Caicos Islands, Hon. Dr. Rufus
Ewing at ICN 2013. Chinese delegation meets Royal Caribbean cruise line sdelegation at ICN
2013.
The 2013 ICN Leadership Awardee – Royal
Caribbean Cruises Int. U.S. State Department at ICN 2013.
Avalon Partners at ICN 2013.
Chinese panel on China and the
Caribbean at ICN 2013.
Delegates at ICN 2013.
investcaribbeannow.com
©SHRM 2007
ICN 2012 – Marriot Marquis, NYC
Sir Richard Branson video address at ICN 2012.
Anguilla’s Chief Minister Hon. Herbert Hughes at ICN 2012.
ICN founder Felicia Persaud being interviewed at ICN 2012.
Panel of investors at ICN 2012.
Green energy and the Caribbean panel – ICN-Guyana 2012.
CEO of Blue Equity, Jonathan Blue, at ICN 2012.
Executive Director of the Branson Institute of
Entrepreneurship, Caribbean – Lisa Lake, at ICN 2012.
investcaribbeannow.com
©SHRM 2007
ICN 2011 – Marriot Marquis - NYC
Hon. Minister of International Business and Chairman of the
Caribbean Tourism Organization Ricky Skerritt at Invest
Caribbean Now 2011.
W. Dave Dowrich, vice president investment banking, Goldman
Sachs addressing delegates at Invest Caribbean Now 2011.
Martin Mohabeer, Managing Director, Spackman Group and
CEO of Spackman Capital at ICN 2011 at the Marriott Marquis,
NYC.
Hon. Patrice K. Minors, JP, MP, l. former Minister of Business
Development and Tourism of Bermuda at ICN 2011.
David Brillembourg, founder, chairman and chief executive
officer of the Brilla Group at ICN 2011.
Brian Lilly, CEO and Founder of One Caribbean Television at
ICN 2011.
Delegates at ICN 2011.
investcaribbeannow.com
©SHRM 2007
• Hard Beat Communications, Inc.’s Felicia J. Persaud founded Invest Caribbean Now in 2011. HBC is an award-winning, New York-based, PR &
Advertising agency and a partner of the PR Newswire, a UBM plc company. Combining media relations, promotions, strategic alliance development,
political campaign management, direct marketing, executive media tours and event production, we create campaigns that exceed clients expectations.
•Hard Beat delivers PR and advertising campaign analysis, conceptualization and execution for travel, politics and investment, PR and news distribution
globally, event planning, high quality mobile apps, websites and touch-screen interfaces for kiosks, point of sales, website, design, testing, launching and
hosting.
•Our global diverse team ranges from Caribbean nationals to Americans, Hispanics and Asians with over 100 years of combined experience in PR and
advertising campaign management and promotion as well as working with clients to deliver complete user interactions and developing complex technical
solutions (apps, kiosks and websites).
•Hard Beat owns the brands - CaribPR Wire, News Americas Now and Invest Caribbean Now.
CaribPR Wire (caribprwire.com) is the only PR Wire of the Caribbean and part of the PR Newswire – a UBM plc company, allowing for press
release distribution and Edgar Filings across the Caribbean, its Diaspora and anywhere in the world.
News Americas Now (newsamericasnow.com) is the daily Caribbean Diaspora & Latin America news wire and is syndicated across 20 plus websites.
It’s goal is media dominance of the Caribbean and its Diaspora.
Invest Caribbean Now (investcaribbeannow.com) is the definitive private sector investment agency of the Caribbean.
•HBC Founded: 2004
•Ownership: Privately-owned
•HBC Clients have included: Nasdaq Wire, Digicel, LIME, Courts Caribbean, Monty Alexander, Jamaica Jazz & Blues, Reggae Sumfest, Dwayne Bravo,
Usain Bolt, HBO Latin America, Sagicor, Dish Network, US Census 2010, Health First, GTech, Eastman Industries of India, Sino-American Friendship
Association, More Magic Solutions, Paramount Communications, Team Unity political party – St. Kitts.
•Awards: 2009 and 2012 Small Business Commerce Association Award, the Digital Screenmedia Associations Best Travel & Hospitality Deployment For
Interactive Self-service Kiosk and The Digital Signage Expo Gold Apex Award for Interactive Self-Services Solutions.
About ICN’s Parent Company
hardbeatcommunications.com
©SHRM 2007
ICN’s founder Felicia J. Persaud is a Caribbean-born mass communications specialist with over 18-years of experience in developing and implementing global
marketing and public relations strategies with particular focus on multi-cultural markets.
She has worked with the likes of Sir Richard Branson of The Branson Caribbean Center of Entrepreneurship/Virgin Group and the Carbon War Room; Gordon
"Butch" Stewart of Sandals Resorts, heads of state of Trinidad & Tobago, Turks & Caicos, Bermuda, St. Kitts/Nevis and Saint-Martin and with major global
companies including GTech, RIM/Blackberry, the US Census, the US State Department’s International Diaspora Engagement Alliance (iDEA); HBO Latin
America, interCaribbean Airways, Eastman Industries of India, Royal Caribbean Cruises International, The Chinese American Business Development Center,
The Sino-American Friendship Association, The Caribbean Tourism Organization, DHL, Dish Network, Avalon, World Tourism Cities Federation, Mokes
International, Western Union, Digicel, Lime, Courts Caribbean and numerous others.
She serves as CMO of the 11-year-old award-winning woman and minority-owned digital media solutions agency, Hard Beat Communications, Inc., which has
worked with every major company in the Caribbean on branding and promotion and offers out-of-the-box Digital Media/PR/Marketing, campaign execution
and advice; social media marketing, crisis communication, budget management and multi-media expertise (print, digital, radio and television).
Felicia is a major advocate and expert on the Caribbean in the US Diaspora and a pioneer in the field of digital publishing in the Caribbean market, founding
the only PR Wire of the Caribbean, CaribPR Wire, now part of the PR Newswire; the only global private sector investment agency on the Caribbean, Invest
Caribbean Now and the daily news wire for the Americas’, News Americas Now. She and has been quoted as an expert on the Caribbean and immigration in
many major multi-media outlets including on CNN, The AP, Reuters, The New York Times, The International Business Times among numerous Caribbean
media.
Felicia has secured numerous awards for her work in the Caribbean Diaspora including from the New York City Mayor’s Office, The New York City Council; the
Office of the Executive, County of Nassau and the Comptroller of the City Of New York.
She is a former journalist and news editor who has worked at WSEE TV/ One Caribbean Television, the CBS of the Caribbean; the New York Daily News’
“Caribbeat In Focus;” WWRL Radio, PBS Television, The Queens Chronicle, Black Elegance Magazine, The New York Trend and freelanced for numerous
Caribbean and African publications.
Felicia is also former president and founder of the Committee to Celebrate Guyana; former chair of the Caribbean Tourism Organization’s Diaspora
Committee of NY and founder of CARIB ID where she led a battle against the US Census for a count of Caribbean nationals and singlehandedly pushed for a
bill in the U.S. Congress and Senate for Caribbean nationals to have their own category on U.S. Census forms
She also remains a major advocate for comprehensive immigration reform in the US and is an immigration columnist for the 100-year-old New York
Amsterdam News paper. Felicia sits on the boards of the Bowling Green Association; the Sino-American Friendship Society, the Caribbean Council for
Economic Development and the Monroe College School of Hospitality Management and Culinary Arts and holds a degree in mass communications and
diplomas in social media marketing and angel investing.
About ICN’s Founder
hardbeatcommunications.com
©SHRM 2007
For more information
• Invest Caribbean Now
• agonzalez@hardbeatcommunications.com
18Copyright Hard Beat Communications, Inc.

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Access To Capital For Caribbean Diaspora Businesses

  • 1. ©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean Calling All Caribbean/Hispanic Small To Medium Enterprises In The USA & Canada Gain Easy Access To Capital To Grow Your Business Now!
  • 2. ©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean Let Us Help
  • 3. ©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean Offering: Low Interest SME loans of between $5,000 to $250,000 over 3-24 months CONTACT US FOR MORE: http://www.investcaribbeannow.com/
  • 4. ©SHRM 2007investcaribbeannow.com twitter.com/investingcarib facebook.com/invest.caribbean Offering: Advances on invoices At a low interest For all micro-enterprises located in the USA & Canada CONTACT US FOR MORE: http://www.investcaribbeannow.com/
  • 5. ©SHRM 2007 INVEST CARIBBEAN NOW is the definitive private sector investment agency of the Caribbean and was founded in 2011. It is based in America's financial capital of the world, New York City, and has as its main focus: wealth creation for the Caribbean region and its Diaspora by capitalizing on global investment trends and indigenous creativity and building strong alliances and partnerships. Invest Caribbean Now (ICN) promotes and pushes for the right investment opportunities in the Caribbean region; offers a concierge service for high end investors seeking to make the right connection with key opportunities, governments and other parties in any Caribbean destination; and connects small entrepreneurs in the Diaspora with SME micro loans and cash advances. ICN works through the establishment of partnerships with funders, governments and entrepreneurs to promote investments and dialogue on a global scale. This includes promotion and presentations on investment opportunities in the Caribbean across the U.S., Europe, China and Latin America. For more on our work and footprint see: investcaribbeannow.com Who We Are investcaribbeannow.com
  • 6. ©SHRM 2007 ICN In The News investcaribbeannow.com
  • 8. ©SHRM 2007Copyright Hard Beat Communications, Inc. What People Say About ICN “I was impressed by the strong interest in Caribbean investments and the rich diversity of the attendees and participants. Besides high ranking government officials promoting investment opportunities, it was refreshing to see the private sector represented by a combination of small entrepreneurs, business professionals and investors.” … Miguel Reyna, Director, Port Developments & Asset Management, Royal Caribbean Cruises Ltd. “Let’s work together to create an entrepreneurial paradise in paradise. Thank you Felicia. Thank You Invest Caribbean Now.” … Sir Richard Branson, Founder, Virgin Group. “For our company it’s an honor to be involved with you and Invest Caribbean Now.” ... Adam Goldstein, CEO, Royal Caribbean Cruises International “Congratulations to you and your team on an outstanding event. The French Saint- Martin Chamber of Commerce was delighted to participate." - Jean Arnell, Vice President, French St. Martin Chamber of Commerce. As far as I'm concerned, the conference is a hit!." - Jay Yeo, President, Solamon Energy. "What a breath of fresh air! We in the Diaspora have been waiting for an event like this for a very long time - a high quality, well organized, focused forum. Hard Beat hit the mark with this event. Job well done!" - W. Dave Dowrich, Financial Institutions Group, Investment Banking Division, Goldman, Sachs & Co. “The Invest Caribbean breakfast is a dynamic event that provides both macro/micro insights into the investing landscape of the region. The follow-up queries from entrepreneurs and investors alike is a firm testimony of the desires to place and accept funding towards the expansion of existing companies and viable business plans.” --- Martin Mohabeer, CEO Spackman Capital/Managing Director, Spackman Group. “The ‘Investing in Paradise’ breakfast forum is a highly worthwhile gathering for those seeking opportunities in the exciting Caribbean frontier markets. The organizers attract an excellent mix of existing and potential investors in the region complimented by government ministers and tourism sector executives. The presenters at ‘Investing in Paradise’ make an excellent case for what distinguishes the Caribbean from other destinations in the fierce race for international capital.” - Harold E. Doley, III, Principal, The Lugano Group Incorporated. "Hard Beat Communications pioneered the very first presentation of a Green Energy forum at the Caribbean Tourism Organization's STC 13 in Guyana and I was very impressed at the professionalism of the panelists and the moderator and the entire panel. It was truly a great event on a topic that needs to be more focused on in the Caribbean region that is filled with so many natural resources and alternative energy sources." – Tony Fiddy, President WTE Division Naanovo Group . investcaribbeannow.com
  • 9. ©SHRM 2007Copyright Hard Beat Communications, Inc. What People Say About ICN investcaribbeannow.com
  • 10. ©SHRM 2007 Bermuda – ICN 2011. Global Russia Business Meeting – ICN 2014. Guyana – ICN 2013. Turks & Caicos at ICN 2013 - NYC. Trinidad & Tobago PM at Bowling Green – ICN 2014. Trinidad & Tobago and Beijing at ICN 2014- NYC. Guyana at Bowling Green – ICN 2011. St. Kitts PM on Wall Street - ICN 2012.St. Martin at ICN 2012 - NYC. ICN’s Global Caribbean Promotion investcaribbeannow.com Historic 41-member Chinese delegation at Invest Caribbean Now 2015 – Saint Martin.
  • 11. ©SHRM 2007 ICN 2015 – Saint Martin Chinese delegation with Saint Martin government officials at ICN 2015 in Concordia, Saint Martin. President of the Office of Tourism of Saint Martin shares tourism investment opportunities at ICN 2015. Some of the delegates at ICN 2015. Arrival of the 41-member Chinese delegation in St. Maarten on Sept. 24, 2015. ICN 2015 Leadership Awardee – Romeo Fleming. Attracting Chinese outbound tourists panel at ICN 2015. Opening Night of ICN 2015 – Villa Mes Aimes Saint Martin. Some of the delegates at ICN 2015. ICN Founder/CEO Felicia J. Persaud at Invest Caribbean Now 2015. Press conference at ICN 2015 TV Anchor Kara Coleman emcees ICN 2015. Potential investors at ICN 2015.
  • 12. ©SHRM 2007 ICN 2014 - Harvard Club NYC Sandals Founder & Chairman Gordon ‘Butch’ Stewart – ICN’s 2014 Leadership Awardee. The World Bank at ICN 2014. Beijing and the Caribbean at ICN 2014. OPIC and Richard Branson’s Carbon War Room at ICN 2014. Medical tourism – wave of the future at ICN 2014. Merrill Lynch leads Global investing panel – China, Russia, USA, Caribbean at ICN 2014. Hollywood designer Woody Wilson at ICN 2014. One Caribbean Television at ICN 2014. Fox News anchor Ernie Anastos emcees ICN 2014.
  • 13. ©SHRM 2007 ICN 2013 – Yale Club NYC Premier of the Turks & Caicos Islands, Hon. Dr. Rufus Ewing at ICN 2013. Chinese delegation meets Royal Caribbean cruise line sdelegation at ICN 2013. The 2013 ICN Leadership Awardee – Royal Caribbean Cruises Int. U.S. State Department at ICN 2013. Avalon Partners at ICN 2013. Chinese panel on China and the Caribbean at ICN 2013. Delegates at ICN 2013. investcaribbeannow.com
  • 14. ©SHRM 2007 ICN 2012 – Marriot Marquis, NYC Sir Richard Branson video address at ICN 2012. Anguilla’s Chief Minister Hon. Herbert Hughes at ICN 2012. ICN founder Felicia Persaud being interviewed at ICN 2012. Panel of investors at ICN 2012. Green energy and the Caribbean panel – ICN-Guyana 2012. CEO of Blue Equity, Jonathan Blue, at ICN 2012. Executive Director of the Branson Institute of Entrepreneurship, Caribbean – Lisa Lake, at ICN 2012. investcaribbeannow.com
  • 15. ©SHRM 2007 ICN 2011 – Marriot Marquis - NYC Hon. Minister of International Business and Chairman of the Caribbean Tourism Organization Ricky Skerritt at Invest Caribbean Now 2011. W. Dave Dowrich, vice president investment banking, Goldman Sachs addressing delegates at Invest Caribbean Now 2011. Martin Mohabeer, Managing Director, Spackman Group and CEO of Spackman Capital at ICN 2011 at the Marriott Marquis, NYC. Hon. Patrice K. Minors, JP, MP, l. former Minister of Business Development and Tourism of Bermuda at ICN 2011. David Brillembourg, founder, chairman and chief executive officer of the Brilla Group at ICN 2011. Brian Lilly, CEO and Founder of One Caribbean Television at ICN 2011. Delegates at ICN 2011. investcaribbeannow.com
  • 16. ©SHRM 2007 • Hard Beat Communications, Inc.’s Felicia J. Persaud founded Invest Caribbean Now in 2011. HBC is an award-winning, New York-based, PR & Advertising agency and a partner of the PR Newswire, a UBM plc company. Combining media relations, promotions, strategic alliance development, political campaign management, direct marketing, executive media tours and event production, we create campaigns that exceed clients expectations. •Hard Beat delivers PR and advertising campaign analysis, conceptualization and execution for travel, politics and investment, PR and news distribution globally, event planning, high quality mobile apps, websites and touch-screen interfaces for kiosks, point of sales, website, design, testing, launching and hosting. •Our global diverse team ranges from Caribbean nationals to Americans, Hispanics and Asians with over 100 years of combined experience in PR and advertising campaign management and promotion as well as working with clients to deliver complete user interactions and developing complex technical solutions (apps, kiosks and websites). •Hard Beat owns the brands - CaribPR Wire, News Americas Now and Invest Caribbean Now. CaribPR Wire (caribprwire.com) is the only PR Wire of the Caribbean and part of the PR Newswire – a UBM plc company, allowing for press release distribution and Edgar Filings across the Caribbean, its Diaspora and anywhere in the world. News Americas Now (newsamericasnow.com) is the daily Caribbean Diaspora & Latin America news wire and is syndicated across 20 plus websites. It’s goal is media dominance of the Caribbean and its Diaspora. Invest Caribbean Now (investcaribbeannow.com) is the definitive private sector investment agency of the Caribbean. •HBC Founded: 2004 •Ownership: Privately-owned •HBC Clients have included: Nasdaq Wire, Digicel, LIME, Courts Caribbean, Monty Alexander, Jamaica Jazz & Blues, Reggae Sumfest, Dwayne Bravo, Usain Bolt, HBO Latin America, Sagicor, Dish Network, US Census 2010, Health First, GTech, Eastman Industries of India, Sino-American Friendship Association, More Magic Solutions, Paramount Communications, Team Unity political party – St. Kitts. •Awards: 2009 and 2012 Small Business Commerce Association Award, the Digital Screenmedia Associations Best Travel & Hospitality Deployment For Interactive Self-service Kiosk and The Digital Signage Expo Gold Apex Award for Interactive Self-Services Solutions. About ICN’s Parent Company hardbeatcommunications.com
  • 17. ©SHRM 2007 ICN’s founder Felicia J. Persaud is a Caribbean-born mass communications specialist with over 18-years of experience in developing and implementing global marketing and public relations strategies with particular focus on multi-cultural markets. She has worked with the likes of Sir Richard Branson of The Branson Caribbean Center of Entrepreneurship/Virgin Group and the Carbon War Room; Gordon "Butch" Stewart of Sandals Resorts, heads of state of Trinidad & Tobago, Turks & Caicos, Bermuda, St. Kitts/Nevis and Saint-Martin and with major global companies including GTech, RIM/Blackberry, the US Census, the US State Department’s International Diaspora Engagement Alliance (iDEA); HBO Latin America, interCaribbean Airways, Eastman Industries of India, Royal Caribbean Cruises International, The Chinese American Business Development Center, The Sino-American Friendship Association, The Caribbean Tourism Organization, DHL, Dish Network, Avalon, World Tourism Cities Federation, Mokes International, Western Union, Digicel, Lime, Courts Caribbean and numerous others. She serves as CMO of the 11-year-old award-winning woman and minority-owned digital media solutions agency, Hard Beat Communications, Inc., which has worked with every major company in the Caribbean on branding and promotion and offers out-of-the-box Digital Media/PR/Marketing, campaign execution and advice; social media marketing, crisis communication, budget management and multi-media expertise (print, digital, radio and television). Felicia is a major advocate and expert on the Caribbean in the US Diaspora and a pioneer in the field of digital publishing in the Caribbean market, founding the only PR Wire of the Caribbean, CaribPR Wire, now part of the PR Newswire; the only global private sector investment agency on the Caribbean, Invest Caribbean Now and the daily news wire for the Americas’, News Americas Now. She and has been quoted as an expert on the Caribbean and immigration in many major multi-media outlets including on CNN, The AP, Reuters, The New York Times, The International Business Times among numerous Caribbean media. Felicia has secured numerous awards for her work in the Caribbean Diaspora including from the New York City Mayor’s Office, The New York City Council; the Office of the Executive, County of Nassau and the Comptroller of the City Of New York. She is a former journalist and news editor who has worked at WSEE TV/ One Caribbean Television, the CBS of the Caribbean; the New York Daily News’ “Caribbeat In Focus;” WWRL Radio, PBS Television, The Queens Chronicle, Black Elegance Magazine, The New York Trend and freelanced for numerous Caribbean and African publications. Felicia is also former president and founder of the Committee to Celebrate Guyana; former chair of the Caribbean Tourism Organization’s Diaspora Committee of NY and founder of CARIB ID where she led a battle against the US Census for a count of Caribbean nationals and singlehandedly pushed for a bill in the U.S. Congress and Senate for Caribbean nationals to have their own category on U.S. Census forms She also remains a major advocate for comprehensive immigration reform in the US and is an immigration columnist for the 100-year-old New York Amsterdam News paper. Felicia sits on the boards of the Bowling Green Association; the Sino-American Friendship Society, the Caribbean Council for Economic Development and the Monroe College School of Hospitality Management and Culinary Arts and holds a degree in mass communications and diplomas in social media marketing and angel investing. About ICN’s Founder hardbeatcommunications.com
  • 18. ©SHRM 2007 For more information • Invest Caribbean Now • agonzalez@hardbeatcommunications.com 18Copyright Hard Beat Communications, Inc.