SlideShare a Scribd company logo
CRAF
A Walkthrough
2
CRA
What is Vine?
Vine is a new social media tool that
allows users to share up to 6 seconds of
looping video.
Think of Vine as “Twitter with video.”
Vine is structured like Twitter
- Followers/Following system
- Likes (Facebook)
- Hashtags
3
CRA
“Vine is the best way to see and share life in motion.
Create short, beautiful, looping videos in a simple and
fun way for your friends and family to see.”
Vine’s Description in App Store
4
CRA
A tour of Vine.
5
CRA
Home Screen
Your personal feed.
- Posts within your network
(your followings) only
New post button.
Main Menu.
6
CRA
Main Menu
Home
Explore
Activity
Profile
7
CRA
Explore Page
Search function – Users or Tags
Editor’s Picks – Great for discovering
how people are using Vine.
Popular Now – What’s trending?
Tag Buttons – View posts by popular
tags.
8
CRA
Activity Page
Your interactions with other Vine users.
9
CRA
Profile Page
View your Vine profile.
10
CRA
Making a new post.
11
CRA
Making a New Post
1- From the home screen, click on
New Post button.
12
CRA
Making a New Post
2- Press down and hold using your
thumb. You will see the green status
bar begin to fill.
Advanced techniques- Stopmotion.
13
CRA
Making a New Post
3- Review and confirm your video
content.
If your video is under 6 full seconds,
you will see this screen before the final
confirmation page.
14
CRA
Making a New Post
3- Review and confirm your video
content.
If your video is 6 full seconds, you will
see this screen immediately.
15
CRA
Making a New Post
4- Add a caption (140+ characters)
Add hashtags
Add location – Native Foursquare
integration
Select cross-posting options
Click “Done”.
16
CRA
How does it look on Twitter?
As a single Tweet
As an expanded Tweet –
View natively in Twitter
17
CRA
How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co 
18
CRA
How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co 
19
CRA
Who’s using Vine?
20
CRA
Current Vine users include:
 CRAFT Media Digital
o Self-promotion (Pollie
Awards stopmotion video,
office tour)
 CSPAN Field Techs
o Behind the scenes when
on location (setups)
 Buzzfeed
o Office culture (birthdays,
office gags)
Short Answer – Everyone.
Even though it’s still relatively
new, Vine is gaining traction.
That’s because it is a versatile
tool, allowing all types of users
to create and share various
types of content.
21
CRA
Final Thoughts
22
CRA
Vine is not for everything.
Every idea may not fit into a 6-second loopable video.
The First Question:
Is Vine the right medium to share this content?
23
CRA
Vine is very basic.
No ability to import pre-existing content into Vine.
No ability to edit or modify your video between
shooting and posting.
You get what you shoot in-app.
24
CRA
Using Vine in Public Affairs.
Remember your audience. Ask the First Question.
Additional social media content for an event.
New way to promote organizational activities.
Stopmotion video detailing an idea or advocacy issue.
How would you use Vine for a client?
25
CRA
Good luck – Have fun!
Zach Hanover
Zhanover@craftdc.com
@zhanover

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TourVine-phpapp01

  • 2. 2 CRA What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video. Think of Vine as “Twitter with video.” Vine is structured like Twitter - Followers/Following system - Likes (Facebook) - Hashtags
  • 3. 3 CRA “Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” Vine’s Description in App Store
  • 5. 5 CRA Home Screen Your personal feed. - Posts within your network (your followings) only New post button. Main Menu.
  • 7. 7 CRA Explore Page Search function – Users or Tags Editor’s Picks – Great for discovering how people are using Vine. Popular Now – What’s trending? Tag Buttons – View posts by popular tags.
  • 8. 8 CRA Activity Page Your interactions with other Vine users.
  • 11. 11 CRA Making a New Post 1- From the home screen, click on New Post button.
  • 12. 12 CRA Making a New Post 2- Press down and hold using your thumb. You will see the green status bar begin to fill. Advanced techniques- Stopmotion.
  • 13. 13 CRA Making a New Post 3- Review and confirm your video content. If your video is under 6 full seconds, you will see this screen before the final confirmation page.
  • 14. 14 CRA Making a New Post 3- Review and confirm your video content. If your video is 6 full seconds, you will see this screen immediately.
  • 15. 15 CRA Making a New Post 4- Add a caption (140+ characters) Add hashtags Add location – Native Foursquare integration Select cross-posting options Click “Done”.
  • 16. 16 CRA How does it look on Twitter? As a single Tweet As an expanded Tweet – View natively in Twitter
  • 17. 17 CRA How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 
  • 18. 18 CRA How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 
  • 20. 20 CRA Current Vine users include:  CRAFT Media Digital o Self-promotion (Pollie Awards stopmotion video, office tour)  CSPAN Field Techs o Behind the scenes when on location (setups)  Buzzfeed o Office culture (birthdays, office gags) Short Answer – Everyone. Even though it’s still relatively new, Vine is gaining traction. That’s because it is a versatile tool, allowing all types of users to create and share various types of content.
  • 22. 22 CRA Vine is not for everything. Every idea may not fit into a 6-second loopable video. The First Question: Is Vine the right medium to share this content?
  • 23. 23 CRA Vine is very basic. No ability to import pre-existing content into Vine. No ability to edit or modify your video between shooting and posting. You get what you shoot in-app.
  • 24. 24 CRA Using Vine in Public Affairs. Remember your audience. Ask the First Question. Additional social media content for an event. New way to promote organizational activities. Stopmotion video detailing an idea or advocacy issue. How would you use Vine for a client?
  • 25. 25 CRA Good luck – Have fun! Zach Hanover Zhanover@craftdc.com @zhanover