The document discusses the evolution of online advertising, emphasizing the growing importance of video and social media in driving revenue and engagement. It notes significant shifts in consumer behavior towards online shopping and media consumption, with projections indicating increased advertising spend in digital channels. Additionally, it highlights the necessity for brands to utilize video content and social media for effective marketing strategies, providing practical examples and statistics to illustrate these trends.

1. The Next Wave of Online AdvertisingVideo and Social Media trends and practical global / local examples of how to drive revenue and advantageLee WilliamsBossanova.co.nzSilverlinemedia.tv

2. Internet Access over TimeMore time, more spendingApproximately 45% of the population shop onlineNZ$738 million online Christmas 2008 Q4, a massive increasefrom $438m the previous Christmas.Source: Nielsen Online Retail MonitorAvg. weekly usage is over 13 hours87% have access to the Internet61% of people home broadbandSource: Nielsen Panorama Survey (January - December 2008) Base for Access to Internet: All people 10+ (3,645,000)Base for Access to Broadband: People with Internet access from home (2,711,000)

3. Media Consumption / Spending Change1 in 2 US Newspapers closedAdvertising is following the consumption changeOnline 8.3% of all adspend in 2008*Online to exceed 10%, $200m for 2009 **Online exceeds billboard, cinema, likely to overtake magazines 2010Big mediums are down TV reported down 13% 1H***40% of kiwis view offshore websitesSource *ASA Annual Advertising Report 2008** IAB PWC Quarterly Report Q2 2009 ***NZTBC http://nztbc.co.nz/news/story.html?story_100809.inc

4. Driving the ChangeAnalyticsTargetingImmediacyMeasurabilityEngagement /CreativityDirect / BrandVideoSocial MediaYou can now track ‘the famous 50% of the advertising that works but you never new which 50%;

5. Online Video

6. Why Online VideoFasted growing advertising medium in most world markets*

7. August 09, Americans watched 21 bnvideos online.

8. In Europe / USA c70% of online users view over 80 video clips per month.

9. NZ Nielsen research reports 68% of kiwis watch online video

10. Video production prices have dropped through the floor*Interactive Advertising Bureau (IAB), Forrester, and Emarketer

11. VideoAccommodation – US Video can improve booking by 40%Yahoo Pew Study – Retailers seeing 20% lift in online sales through videoIncreases time spend and engagement on your websiteAttracts customers through video distribution and marketing

12. Video VirtualView can tell a terrific story about your brand, business and you.You can create a story about yourBusiness and products.Why are you different – develop trust.

13. Critically, get your video seenon your own websiteon local sitesYOURVIDEO*assuming your are listed on them (site conditions may apply)on international siteson major video websitesVideo Advertisingbuzzed on social mediaemail the video to prospectsPlus DVDs

14. Mobile & Plasma / KioskYou also get a mobile video version. Show a customer one on one, have great content on you when you are out and about, for that opportunistic moment, at the coffee shop or a dinner party.Screen versions are now delivered (all formats)For your window display, kiosk, your PC, can even be used as a TV commercial.US out of home Digital Advertising is exploding67% pen

15. Social MediaSocial Mediahttp://www.youtube.com/user/Socialnomics09

16. Social MediaSocial media is everywhere in every market with every demographicReview sitesSocial media sitesVideo sitesChatter Editorial commentingSharing‘People have a voice’ – open or anomonyous – their opinion counts

17. Social Media Reality This is the modern form ofWord of Mouth marketing FanclubsThe ‘Customer Database’Your audience is simply less likely to be viewing your traditional media marketing. reading your email or newsletters.Increasingly likely to be following you on Twitter, Facebook, Blog feed,Larry King has more Twitter followers than US CNN viewers of his show.

18. Social Media TrackingTools to make it easier because you are time poorRSSdevelopment companyChoose key sites to concentrate on Ping.fmInternet / externalTrack what is said about you :Google News Alert (Google)Hootsuite (Twitter)TrackUR (Blogosphere and Forums)Bit.ly

19. Social Media Reality Join the conversation :Your loyal customers are your brand’s ambassadors to the world. This is your brand we are conversing about – rules for how / when you respond and postUse Video to raise profile

20. Social MediaWineWineLibrary.tv, Corkd, Vincellar, Cellar TrackerArgument that bloggers more powerful than magazine and newspaper journosInfluence the discussionAsking your fans to promote your wine..Taking part openlyPost Video / Take the Leadpromote your own surveys and customer testimonials Wine Business Network (4,315 Members) bit.ly/tyDNP Direct to Consumer Symposium Group (119 Members) bit.ly/8kdJF WITS Wine Industry Technology Symposium (579 Members) bit.ly/tqqHP

21. Social MediaWineEXAMPLES#2 In the number two slot is Teusner Wine (Barossa, Australia) with 4828 followers, a ratio of .91, and 1536 tweetsLocally Bird Wines 1000+followers www.twitter.com/birdwinesWhat to Tweet ?Winery News = Top choice at 97.1%New Product releases = 67.6%Harvest news = 61.8%Wine Industry News = 58.8%Awards = 50%Tasting Notes = 47.1%Blog = 47.1%Questions of the Day = 11.8%New varietals = 26.5%Other = 44.1%Source : Viralvines.com 34 of the top 50 Vineyard Twitters – Aug 09WHYIt has driven more business to our website = 64.3%It has helped to drive incremental sales of our products in our tasting room = 35.7%It has helped to drive incremental sales of our products in retail outlets and/or restaurants = 46.4%

22. Social MediaWine37,524 are fans of the first 50 wineries.52,135 fans of the first 100.72,742 following the first 250 wineries. What ?86% shared photos,70% shared events, 38% shared links, 22% shared videos. 20% shared notes, 16% shared favourites,Source : Viralvines.com - June 09, review of top 50 fan volume vineyards

23. Social MediaTravelSocial Media / ReviewsTrip AdvisorHome Page proudly boasts, “more than 15,000,000 travellers from 190 countries planned trips here this week.”Lonely PlanetTNTTV TripLocal traditional publishers ‘turning on’ ratings and reviews

24. Social MediaTravelPromotions / SpecialsEventsStaying in touch - conciergeHyattConcierge, responds to guests’ questions, needs and concerns, any time, any place, and by any digital means on Twitter - before, during and after their hotel stays.

25. Social MediaRestaurantsLocally powerful aggregator review sites exist -10,000s of reviews / ratingsMenumania (80,000 diners per month)Dineout / DinesmartView Auckland (going national)Time2dineMenus.co.nz (Yellow)PUSH BACKPresent your brand positively with photos, video and active comment.

26. Social MediaRestaurantsStarbucks Corp has more than 140,000 followers on Twitter.Michelin Reviewers now ‘tweet’ live during tastingsGood ExamplesRunning specialsRecipe of dayVouchersQ&A‘Managing the conversation’

27. Next StepsRuthlessly review the effectiveness of your marketing activity, your audience media consumption is changingVideo and Social Media is Easier with ExpertsVIDEO Get a video online and market your business Work with your website development team to get your content socialTalk to a web development company that gets the strategy and delivery

28. Please ConnectNetwork linkedin.com/mrleewilliamsOnline Video and Marketing Insight twitter.com/BossanovaNZView our latest videos youtube.com/user/SilverlinePropertyLearn / Order Online Video www.silverlinemedia.tvEmail lee@Bossanova.co.nz

29. Great Value VideoProduction, Hosting & Distribution* All prices + GSTwe produce your video, we host your video,we distribute your video – we get your video seen