The Un-Usual Suspects (wikis, open source, saas)

UNDERSTANDING THE
IMPACT OF A NEW
CAST OF SUPPLIERS
Panelists from non-traditional
ECM provider organizations

Facilitated by Dan Keldsen
Director, Market Intelligence at AIIM

1
Wednesday, September 12, 2007 1

BRIEF HISTORY OF DAN
17 years of Marketing Experience
16 years of “ofﬁcial” IT Experience
Former Director of IT and CTO of Delphi Group for
13 years, also did Analyst and Consultant work
3.5 years working within Perot Systems ($3 Billion
annual revenue)
Who knew that voting for him meant I’d work for
him 12 years later?
Now co-heading AIIM Market Intelligence, leveraging
the 50,000+ member community of AIIM

WHAT’S HAPPENING IN
INFORMATION MANAGMENT
TODAY?


Infinite Choices,
Infinite Power

4

TOO MANY CHOICES
FOR SOLUTIONS


Equals Massive
Headache!

6

CHAOS
&
INDECISION


TRAPPED BY
I.T.?


BUT
CLIFF
THAT
NOTES:
DOESN’T
YES, IT
SELL
DOES!
BOOKS


WE’RE BUSIER THAN EVER


WE HAVE MORE
“INFORMATION” THAN
EVER BEFORE


ARE THE CHOICES I’VE
MADE HELPING MY
BUSINESS?


WHAT DOES THE MARKET
THINK OF THE “NON-
TRADITIONAL” WORLD?


SURVEY SAYS...


IMPORTANCE TO YOU Critical/high Moderate Not at All HUH?
100%
I
M
P
O
75%
R
T
Enterprise 2.0,
A
N
Wikis, Blogs, RSS,
50%
C
SaaS,
E
Open Source
25%
Critical to Moderate
Over 60-70%
0%
KM

Innovation Mgmt.

SNA

WCM

Portals

DAM

SaaS

Open Source

BPM
Records Mgmt.

Enterprise Search

IA

IOA

Delivery
Content Security

Data Leak Prev.

Enterprise 2.0

Wikis,blogs,RSS

Collab.

Findability


YOUR UNDERSTANDING Expert/Good Familiar Vaguely None
100%
U
n
d
e
75%
r
Enterprise 2.0,
s
Wikis, Blogs, RSS,
t
a
SaaS,
50%
n
Open Source
d
i
Vague to No Understanding
n 25%
Over 50-70%
g

Tide is Rising Here
0% KM

Innovation Mgmt.

SNA

WCM

Portals

DAM

SaaS

Open Source

BPM
Records Mgmt.

Enterprise Search

IA

IOA

Delivery
Content Security

Data Leak Prev.

Enterprise 2.0

Wikis,blogs,RSS

Collab.

Findability


CHASM TIME

THE MARKET IS NOT A SINGLE MASS
EARLY ADOPTORS
EARLY INNOVATORS
CHASM
LATE INNOVATORS
MAINSTREAM
LAGGARDS


TECHNOLOGY ADOPTION
STRATEGIES
Conservatives:
Pragmatists:
Stick with what’s proven!
Stick with the herd!

Visionaries:
Skeptics:
Get ahead of the herd!
Just say No!

Techies:
Just try it!


TECHNOLOGY ADOPTION
LIFE CYCLE
Main Street

Tornado

Early
Market
Chasm
Bowling Alley


DARWIN-TIME

OUT EVOLVING your competition is THE key
Don’t overrun the appetite of consumers/buyers and
accelerate off into no-man’s land
Mergers & Acquisitions are one route - expensive
What are the alternatives?


DEALING WITH DARWIN


BECAUSE IF YOU
DON’T...


YOUR COMPETITORS
ARE RUNNING 24/7,
EVEN IF YOU AREN’T...


BUT DON’T TAKE MY WORD
FOR IT...


SO,
WHAT’S HAPPENING IN
DELIVERY MODELS,
AND HOW CONTENT IS
CREATED TODAY?


THE UN-USUAL SUSPECTS

Alfresco - Open Source ECM

SocialText - Enterprise Wikis

SpringCM - ECM On-Demand


As Director of Services at Alfresco, Peter Monks is
responsible for leading Alfresco’s consulting services
organisation. Peter joined Alfresco in early 2007, and had
spent most of the previous decade working in the web
content management space, in both consulting (Avenue A |
Razorﬁsh,Vignette Professional Services,
PricewaterhouseCoopers) and product management
(Vignette) roles. Prior to that, Peter had specialised in 3 tier
client / server applications based on BEA’s Tuxedo product
line for ﬁnancial services organisations.

Jeff Brainard - With over ten years experience, Jeff Brainard is
experienced in messaging, collaboration and related security
technologies. Jeff is Director of Marketing at Socialtext, an
enterprise wiki company, where he manages the company's
outbound product marketing and lead-generation activities.
Previously, Brainard worked in senior sales and marketing
management roles at Reconnex, Mirapoint, AirFlash/Webraska
and Sun Microsystems.


Dan Carmel, CEO - brings more than 20 years of executive leadership experience to
SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation
Capital, a Silicon Valley Venture Capital ﬁrm. Before joining Foundation Capital, Dan served
as President and CEO of Itemﬁeld, which was acquired by Informatica in 2005, and before
that was Vice President and General Manager of the Legal / Professional Services business
unit, for Interwoven, one of the leaders in the Enterprise Content Management
market. Dan joined Interwoven as part of the successful merger between Interwoven and
iManage, where Dan was Vice President of Marketing and Business Development.

During Dan's career he has been an executive at several start-ups, where he was
instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet
Commerce (Selectica) and International Payments (Sonnet Financial).

Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the
University of Pennsylvania and an MBA from the Stanford Graduate School of Business.


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