The document provides a checklist of important elements that every website needs, including making a great first impression, encouraging visitors to discover more content, ensuring a flawless user experience, optimizing for organic search and social media, having high quality content and fast load speed, and making it easy for visitors to contact the website owners or make a purchase. It lists specific on-page elements like headlines, calls to action, navigation, forms, and social media profiles that should be optimized, as well as off-page activities like link building, social sharing, and public relations. The checklist covers both technical aspects like speed, security, and responsive design as well as user experience factors like visual design, easy navigation, and compelling content.

1. The Ultimate
Website Checklist
What Every Website Needs
Make a great first impression
Get people to know, like and trust you
Get visitors to your website
Make a Sale
ENCOURAGE TO DISCOVER MORE CONTENT
CONVERSION PROCESS
FLAWLESS USER EXPERIENCE
REINFORCE GREAT FIRST IMPRESSION
ORGANIC SEARCH
SOCIAL
SERVICE / PRODUCT PAGE
CONTENT PRESENTATION
CONTENT QUALITY
FAST LOAD SPEED
HOMEPAGE
LOCAL SEO
URL
SEO DON’Ts
PAID TRAFFIC
BACKLINKS
HEADLINE
KEYWORD OPTIMIZATION
SOCIAL MEDIA PROFILES CONTENT EASY TO SHARE
Use keyword in:
TEXT
Testimonials
CALL TO ACTION
VISUAL PRESENTATION
Unique value proposition:
BLOG
EASY TO BUY
Opt-in form
NAVIGATION
Form EASY TO CONTACT YOU
Email Newsletter
FOOTER ABOUT PAGE Credibility
enhancers
Should answer following questions Should include following elements
DESIGN OTHER
Use a good website host
Visually appealing
Reduce server response time
Responsive design
Add a favicon
Stick to a color palette
User experience is an implicit ranking factor only on mobile devices, but it plays a major role in natural shares and distribution
(think backlinks!) your content will get.
Don’t overdo it. Too many images, paragraphs of highlighted text or endless bullet point lists achieve the opposite and make
your visitors leave.
Supporting claims with evidence will make you sound authoritative, even if no one knows you (yet).
Don’t make a separate Testimonials page but use testimonials in context on other pages.
If nobody is clicking on your seemingly perfect CTA, try burying it further down the page. Your visitors may need more
information before making a commitment.
According to research, over 80% of the users would abandon a purchase if a site isn’t using HTTPS. Plus, sites with HTTPS are given
preference in search rankings.
You have a chance to rank on page #1 if your domain authority is between the highest & the lowest page authority of pages that
are already ranking for that keyword.
Take time to interact with others to build relationships & grow a loyal following.
Before sending your newsletter, check spam score on mail-tester.com.
Optimize images
Reduce number of plugins & scripts
Enable browser caching
Who are you?
Target only one keyword per page
Fill in every field of your bio (with engaging copy) Share buttons on posts
Use tools
Visually consistent across all social networks
Guest posts
Use keyword in URL
Choosing keyword without research
Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads etc.
Use lowercase letters
Ignore user experience
Avoid keyword repetition
Use “-” not “_”
Easy to read
Stuffing your website with keyword Anchor text over-optimization Duplicate content
Use a max two folders per URL
Using an automated link building system PBN & link networks
Public relations
Leave an air of mystery
Compile a resource
Use call-to-action words
Outreach
Use infographics
Add title modifiers
Use words that are semantically related to the main keyword
Link to your other social media profiles
Listen to your audience
Showcase your best content with pinned posts
Participate and collaborate
Specify your location and hours
Grab reader’s attention
Believable
One per page Easy to find
Visually prominent
Clear Above the fold
Compelling
What’s important is prominent
Avoid jargon
Tempt with social proof
Link in navigation menu
On every page
Descriptive
Easy to use
Phone number
Regular Looks good on mobile
Add Social Links
Include a Footer
Encourage feedback
Copyright Quick intro
Awards
Postal address
Logo
Supporting image Portfolio
Client logos
Testimonials Blog
Certifications
Enable compression (gzip)
What do you do?
Get to the point quickly
Using full names and images Clearly defined page areas
Seduce with sensory words
“Related posts” section
Set expectations
Intuitive
Relevant
Proper “form” name
Proper “reply to” address
Enticing subject line
Navigation to main pages Show your personality
Testimonials
Link to map
Headline
Minify resources
For whom?
Answer frequently asked questions
Internal links to other posts / pages
Highlight benefits
Privacy policy
Social icons
Call to action
Justify conversion
How does it work?
Keeping your blog's grid small
Minimize number of fields
Terms of use
Photo of you /
your team
Demonstrate
importance
Tell what’s in for
them
Expose reader’s
need
Focus on benefits,
not features
Differentiate
yourself as the
preferred provider
of this value.
Search
function
How much does it cost?
Large, beautiful featured images
Add short author bio
Make errors easy to fix
Secure your site with HTTPS
Provide an offer
Write in the third person.
Add a CTA
Put your best content forward
Contact
Navigation Awards
Avoid overloaded menu
Incorporate human faces
Leave plenty of white
space between elements
EASY TO READ
RELEVANT & ENGAGING SUPPORT CLAIMS
WITH EVIDENCE
USE VISUALS
Clear EMAIL SUBSCRIPTION
Post text is well-formatted & scannable
Unobtrusive background
Grab attention from the start
Research
Solve problems of your target audience
Expert quotes
Image
About Set up an email sequence
Videos
Services
Slide share, etc.
Pricing
Infographics
Blog
Screenshots
Books / Courses Contact
Embrace the line break
Use correct grammar & spelling
Get straight to the point
Use precise and powerful language
Keep line width short, too
Use charts and tables
High contrast between
font and background
Break up your content with
compelling subheads
Use bullets and
numbered lists
Appropriate font types
and sizes
Deliver what you promised in your title
Examples
Add relevant and helpful
links
Include though-provoking questions and
quotes
Keep sentences &
paragraphs short
Links visually stand out
Avoid jargon
Show your personality
Use strong headlines
Remove sliders and
carousels
A user with this email
address is found.
Use CSS instead of images
where possible
Why should I trust this?
Why is this credible?
Create/Claim your Google
My Business listing
Check listings on all major
directories
Link building with social
sharing sites
Use specific numbers &
data in your headline
Include your main
keyword
Have consistent NAP
(Name, Address, Phone
Consistency) details
Contact journalists and
important bloggers
Keep it short, simple,
and to the point
Address & eliminate
possible objections
Reinforcing unique value
proposition
Logically related elements
also visually related
Minimize
distractions
Clickable elements are
obvious
Make your description
scannable
Use short sentences
whenever possible
Using data behind the value
service / product delivers
Addresses fears & explains
how they were eliminated
Use brief, action-
oriented words.
Create sense
of urgency
Use button copy for
value proposition
Make social sharing
accessible on all devices
Minimize number of steps
to reach the goal
Prominent link to Contact /
Services page
Provide a number of
payment methods
Allow payments without
Requiring an Account
Avoid too much fields on
your opt-in form
Courser changes on
clickable links
Ask only for relevant
information
Use contact form instead
of email address
Link to Contact page in
navigation
Link to Contact page
from footer
Make the most valuable
links visible
Make all navigation
elements clickable links
Focus on helping, not
selling
How are you better than
your competition?
Create and optimise
{keyword} + {city} pages
Link building with
question-based sites
Create a sense of
urgency
Make quotable
statements stand out
Help your readers by
suggesting a hashtag
Use structured data
markup
Find competitors’ backlinks
and “steal” them
Strategically placed
lead magnets
Ask for essential
information only
Say something more
enticing than “newsletter”
Use accurate
navigation titles
Give your email some
personality
Links to author’s social
profiles
Provide reassurances
on security and privacy
Keep distractions to a
minimum
URL, Subheadings, Title tag, Image file names, Meta
description, Image titles, Beginning of the post, ALT
tags of images, Naturally within the text
Phone and fax
numbers
Team member
profiles
Describe your
values
Establish a mission
statement
Work
samples
Outline your company
story
Combine multiple style
sheets in one
A user with this email
address is not found. An
invitation will be sent to
this email.
Monitor your speed over time