The document provides tips for pay-per-click (PPC) advertising campaigns. Some key tips include:
1. Carefully define campaign objectives and target audiences. Monitor campaigns closely and test different keywords, bids, and ad copies to optimize performance.
2. Use tools like keyword planners and negative keyword lists to refine targeting and avoid irrelevant traffic.
3. Test multiple ad variations and optimize landing pages to match ad messaging and expectations. Track conversion rates closely to improve performance.
4. Employ best practices like keyword grouping, bid adjustments based on performance metrics, and dayparting to lower costs and improve results over time. Ongoing testing and optimization is emphasized.
The document provides 7 tips for mastering the Google Display Network from WordStream experts. It recommends starting with remarketing campaigns, using managed placements for granular site targeting, and letting your budget guide testing and scaling up successful campaigns. Visual ads that are simple to create are emphasized over plain text ads due to much higher click-through rates on the Display Network.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Content marketing provides several key benefits for businesses:
1) It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2) It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3) Creating high-quality, consistent content enhances a brand's image and allows for a personal connection with customers.
Content marketing provides many benefits for businesses:
1. It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2. It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3. Creating high-quality, consistent content enhances a brand's image and allows businesses to make a personal connection with customers.
This document discusses content marketing platforms that can be used to create and share different types of content online. It describes blogs that can be used for personal, company or guest blogging purposes. Free blog platforms mentioned include Blogger, Wix, WordPress, Weebly, Medium, Ghost and Tumblr. Social media platforms for sharing content include Facebook, LinkedIn, Medium, Pinterest, YouTube, Vimeo and SlideShare. Medium and SlideShare are described in more detail. Medium is a publishing and blogging platform, while SlideShare is a site for sharing presentations, documents and videos. Vimeo is also summarized as a video hosting and sharing platform.
The document outlines a 5-step process for running effective Facebook ads and retargeting campaigns:
1. Identify your audience and target them using custom audiences based on actions and demographic data. Install the Facebook pixel.
2. Run ads to engaging content to identify interested users and retarget them later. Experiment with different ad creatives and audiences.
3. Create new custom and lookalike audiences based on user behaviors to refine targeting of interested users.
4. Remarket to filtered audiences using ads directly linking to products/services, retargeting those who engaged but did not complete purchases.
5. Continuously monitor and refine campaigns by increasing high-performing ad budgets, replacing
This document discusses how to maximize the use of analytics tools on LinkedIn to strengthen personal and professional branding. It recommends analyzing profile view data to identify actions that influence connections, such as posting status updates or joining groups. The analytics can also be applied to company brand pages to amplify organizational branding efforts. Specific tips are provided, such as monitoring which profile sections drive the most views to help focus branding strategies.
The document provides 7 tips for mastering the Google Display Network from WordStream experts. It recommends starting with remarketing campaigns, using managed placements for granular site targeting, and letting your budget guide testing and scaling up successful campaigns. Visual ads that are simple to create are emphasized over plain text ads due to much higher click-through rates on the Display Network.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Content marketing provides several key benefits for businesses:
1) It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2) It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3) Creating high-quality, consistent content enhances a brand's image and allows for a personal connection with customers.
Content marketing provides many benefits for businesses:
1. It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2. It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3. Creating high-quality, consistent content enhances a brand's image and allows businesses to make a personal connection with customers.
This document discusses content marketing platforms that can be used to create and share different types of content online. It describes blogs that can be used for personal, company or guest blogging purposes. Free blog platforms mentioned include Blogger, Wix, WordPress, Weebly, Medium, Ghost and Tumblr. Social media platforms for sharing content include Facebook, LinkedIn, Medium, Pinterest, YouTube, Vimeo and SlideShare. Medium and SlideShare are described in more detail. Medium is a publishing and blogging platform, while SlideShare is a site for sharing presentations, documents and videos. Vimeo is also summarized as a video hosting and sharing platform.
The document outlines a 5-step process for running effective Facebook ads and retargeting campaigns:
1. Identify your audience and target them using custom audiences based on actions and demographic data. Install the Facebook pixel.
2. Run ads to engaging content to identify interested users and retarget them later. Experiment with different ad creatives and audiences.
3. Create new custom and lookalike audiences based on user behaviors to refine targeting of interested users.
4. Remarket to filtered audiences using ads directly linking to products/services, retargeting those who engaged but did not complete purchases.
5. Continuously monitor and refine campaigns by increasing high-performing ad budgets, replacing
This document discusses how to maximize the use of analytics tools on LinkedIn to strengthen personal and professional branding. It recommends analyzing profile view data to identify actions that influence connections, such as posting status updates or joining groups. The analytics can also be applied to company brand pages to amplify organizational branding efforts. Specific tips are provided, such as monitoring which profile sections drive the most views to help focus branding strategies.
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
1) The document discusses various content marketing techniques for generating qualified leads in B2B marketing. It emphasizes the importance of creating quality, useful content tailored to the ideal buyer persona.
2) It also stresses testing different content formats and distribution channels to see what generates the most valuable leads rather than just traffic. Both gated and ungated content have roles to play, and personalizing the customer experience is important.
3) In addition to content marketing, the document advocates for using a mix of inbound and outbound marketing techniques like paid advertising to reach buyers who are actively searching for solutions.
The document discusses how traditional funnel-based marketing is broken and introduces lifecycle marketing as a better approach. It argues that the funnel model does not accurately reflect customer behavior, focuses only on the initial customer experience, and lacks consideration for ongoing customer experience and engagement. Lifecycle marketing takes a holistic view of the entire customer journey from awareness to advocacy. It involves identifying all customer touchpoints, tracking customer interactions and data over time, and optimizing the customer experience at each stage of the lifecycle.
Compelling content is at the heart of every successful marketing strategy today, the fuel for your Demand Generation engine. Learn how to create it and where to put it.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
Google ad words questions to ask your ppc expertAlok Nath Singh
1. The document provides 25 questions to ask a PPC expert across different topics including managing Google AdWords campaigns, the Google auction process, display advertising, Bing, Amazon, remarketing, Facebook, and copywriting.
2. Key areas the questions cover include understanding quality score, ad rank, click-through rate and how they affect campaigns. Questions also address tools for keyword research, differences between search and display campaigns, and how to improve ad placement and get more impressions.
3. Additional questions focus on remarketing benefits and setup, budget types on different platforms, and best practices for testing and optimizing ad copy. The conclusion emphasizes the complexity of most PPC campaigns and importance of vetting an expert
Digital Marketing on a Budget - Content Marketing for your Independent Insura...Paul Fuller
Digital marketing, specifically content marketing, can be an effective and affordable strategy for independent insurance agencies even with limited budgets. The document outlines tools, strategies, execution, and measurement for a content marketing approach. It recommends developing buyer personas, identifying key topics and formats for an editorial calendar, distributing content via email, social media and SEO/website efforts, and tracking metrics like traffic, leads and engagement over time. The goal is to implement a consistent content marketing process that can continually improve an agency's marketing success.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
This document provides an overview of content marketing strategy and outlines a seven-step process for developing an effective content marketing strategy:
1. Put content at the heart of future marketing direction
2. Find the intersection between brand and audience needs
3. Define the content marketing strategy
4. Plan continuous content creation through communications strategy
5. Create a content hub
6. Maximize visibility and shareability through social media optimization
7. Measure and improve using analytics
It emphasizes that quality, sustained content is key to success and explains how content marketing supports marketing goals across the customer lifecycle and various digital channels. An effective content strategy requires defining a content hub, editorial process, and resources to create and share
This document provides an overview of content marketing strategies for recruitment firms. It defines content marketing and discusses how it differs from traditional advertising. It also presents a case study of a company that has successfully implemented a content marketing strategy. Finally, it offers tips on developing content topics, distributing content on LinkedIn, creating personas to target different audiences, and using a group strategy to engage members and drive traffic. The overall message is that content marketing can help recruitment firms engage prospects and customers without direct sales pitches.
The document discusses various content marketing tactics such as blogs, eNewsletters, white papers, articles, eBooks, case studies, testimonials, and microblogging. It provides examples of how companies are effectively using these tactics and also discusses findings from a survey on the popularity and perceived effectiveness of different content marketing tactics. The top content marketing tactics based on the survey are discussed as well as tips and best practices for successfully implementing various content options.
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
The document discusses how content marketing can be used for demand generation in B2B environments. It explains that content marketing involves creating and sharing content to promote a product or service. This content educates prospects and builds trust at different stages of the buying process. Effective content marketing generates leads, nurtures leads as they learn, and allows leads to be scored based on their engagement with the content to determine when they are sales-ready. The document provides guidelines for creating content targeted at different buyer roles and stages to move prospects through the purchase funnel.
7 google ad hacks to make your campaigns scale profitablyKevinPuckett7
Here are seven strategies that my team has been implementing on behalf of our clients over the last month who are seeing an insane ROI on their Google AdWords spend!
Making Money With Affiliate Marketing.marketing, entrepreneur, affiliate marketing, business, digital marketing, affiliate marketer, affiliate, advertising, money, youtube, marketer, seo, social media, network marketer, social media marketer, e commerce, entrepreneurship, marketers, influencer, marketing digital, billionaire, internet, facebook, ecommerce, social network, expert, killer, web entrepreneur, web, ceo
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
1) The document discusses various content marketing techniques for generating qualified leads in B2B marketing. It emphasizes the importance of creating quality, useful content tailored to the ideal buyer persona.
2) It also stresses testing different content formats and distribution channels to see what generates the most valuable leads rather than just traffic. Both gated and ungated content have roles to play, and personalizing the customer experience is important.
3) In addition to content marketing, the document advocates for using a mix of inbound and outbound marketing techniques like paid advertising to reach buyers who are actively searching for solutions.
The document discusses how traditional funnel-based marketing is broken and introduces lifecycle marketing as a better approach. It argues that the funnel model does not accurately reflect customer behavior, focuses only on the initial customer experience, and lacks consideration for ongoing customer experience and engagement. Lifecycle marketing takes a holistic view of the entire customer journey from awareness to advocacy. It involves identifying all customer touchpoints, tracking customer interactions and data over time, and optimizing the customer experience at each stage of the lifecycle.
Compelling content is at the heart of every successful marketing strategy today, the fuel for your Demand Generation engine. Learn how to create it and where to put it.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
Google ad words questions to ask your ppc expertAlok Nath Singh
1. The document provides 25 questions to ask a PPC expert across different topics including managing Google AdWords campaigns, the Google auction process, display advertising, Bing, Amazon, remarketing, Facebook, and copywriting.
2. Key areas the questions cover include understanding quality score, ad rank, click-through rate and how they affect campaigns. Questions also address tools for keyword research, differences between search and display campaigns, and how to improve ad placement and get more impressions.
3. Additional questions focus on remarketing benefits and setup, budget types on different platforms, and best practices for testing and optimizing ad copy. The conclusion emphasizes the complexity of most PPC campaigns and importance of vetting an expert
Digital Marketing on a Budget - Content Marketing for your Independent Insura...Paul Fuller
Digital marketing, specifically content marketing, can be an effective and affordable strategy for independent insurance agencies even with limited budgets. The document outlines tools, strategies, execution, and measurement for a content marketing approach. It recommends developing buyer personas, identifying key topics and formats for an editorial calendar, distributing content via email, social media and SEO/website efforts, and tracking metrics like traffic, leads and engagement over time. The goal is to implement a consistent content marketing process that can continually improve an agency's marketing success.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
This document provides an overview of content marketing strategy and outlines a seven-step process for developing an effective content marketing strategy:
1. Put content at the heart of future marketing direction
2. Find the intersection between brand and audience needs
3. Define the content marketing strategy
4. Plan continuous content creation through communications strategy
5. Create a content hub
6. Maximize visibility and shareability through social media optimization
7. Measure and improve using analytics
It emphasizes that quality, sustained content is key to success and explains how content marketing supports marketing goals across the customer lifecycle and various digital channels. An effective content strategy requires defining a content hub, editorial process, and resources to create and share
This document provides an overview of content marketing strategies for recruitment firms. It defines content marketing and discusses how it differs from traditional advertising. It also presents a case study of a company that has successfully implemented a content marketing strategy. Finally, it offers tips on developing content topics, distributing content on LinkedIn, creating personas to target different audiences, and using a group strategy to engage members and drive traffic. The overall message is that content marketing can help recruitment firms engage prospects and customers without direct sales pitches.
The document discusses various content marketing tactics such as blogs, eNewsletters, white papers, articles, eBooks, case studies, testimonials, and microblogging. It provides examples of how companies are effectively using these tactics and also discusses findings from a survey on the popularity and perceived effectiveness of different content marketing tactics. The top content marketing tactics based on the survey are discussed as well as tips and best practices for successfully implementing various content options.
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
The document discusses how content marketing can be used for demand generation in B2B environments. It explains that content marketing involves creating and sharing content to promote a product or service. This content educates prospects and builds trust at different stages of the buying process. Effective content marketing generates leads, nurtures leads as they learn, and allows leads to be scored based on their engagement with the content to determine when they are sales-ready. The document provides guidelines for creating content targeted at different buyer roles and stages to move prospects through the purchase funnel.
7 google ad hacks to make your campaigns scale profitablyKevinPuckett7
Here are seven strategies that my team has been implementing on behalf of our clients over the last month who are seeing an insane ROI on their Google AdWords spend!
Making Money With Affiliate Marketing.marketing, entrepreneur, affiliate marketing, business, digital marketing, affiliate marketer, affiliate, advertising, money, youtube, marketer, seo, social media, network marketer, social media marketer, e commerce, entrepreneurship, marketers, influencer, marketing digital, billionaire, internet, facebook, ecommerce, social network, expert, killer, web entrepreneur, web, ceo
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
If you're getting into this
training, you should
already know how
affiliate marketing works.
I'm happy to report that
the mechanics of affiliate
marketing have not
changed. It’s roughly the same as it was when Amazon first launched
in the mid-90's and pretty much pioneered the affiliate marketing
game.
Today, the same model works. What has changed, however, are
strategies that enable you to become a successful affiliate marketer.
You have to use modern affiliate marketing strategies.
Strategies change based on changes in traffic sources as well as
changes in conversion strategies. This training teaches you critical
affiliate marketing strategies involving the following key decisions:
How to pick the right affiliate programs
How to create niche-focused conversion systems
How to drive traffic to your conversion system
How to fine tune and scale up your system
The videos that follow will step you through these key decisions.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and partner websites. Advertisers only pay when a user clicks on their ad. It provides features like image ad creation, broad match modifiers, scripts for account management and reporting, and an editor for bulk changes. Advertisers can refine ad targeting using methods like location, language, IP address exclusion, and frequency capping to control how often users see ads. The system faces legal issues around intellectual property and trademark infringement.
In the twenty first century, it is your interview and not your resume which decides whether you will bag a job or not. Accepting this harsh reality is an integral part of the excruciatingly arduous job hunting process. Your resume barely states your qualifications; the rest would be determined at the interview. Now nailing the interview is of crucial importance and this is the part where most people stumble.
The document outlines the 9 most common and expensive mistakes found in Google AdWords audits. These include: 1) not tracking campaign results, 2) lacking a clear value proposition in ads, 3) not using targeted landing pages, 4) not writing targeted ad headlines, 5) bidding too high to be in the top spot without optimizing quality score, 6) not using negative keywords, 7) not using dayparting techniques, 8) not using geographic targeting, and 9) not doing A/B testing of ads and landing pages. The author recommends having an audit done to identify any issues and optimize the campaign.
Google has given away hundreds of millions of dollars in free advertising to ...Bruno Rabelo
Google has given away hundreds of millions of dollars in free advertising to qualifying non- profits through the Google Grants AdWords program. While the grant is worth up to $10,000 a month in free ads, the average organization only manages to utilize about $300 a month. Whether you are managing your campaign with in-house resources or partnering with an agency, here are 8 tips to make the most of your Google Grants AdWords account.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display ads on Google search results pages and affiliate sites. Advertisers bid on keywords and only pay when someone clicks on their ad. Key features include image ad creation, broad match modifiers, account management scripts, and location and IP targeting options. Advertisers can distribute their ads on Google search pages as well as affiliated publisher websites.
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
The document provides 10 tips for improving lead generation strategies based on effective strategies from 2018. These include focusing on content marketing like blogging and guest posting, optimizing opt-in opportunities through webinars and reports, testing strategies through A/B testing, refreshing landing pages, utilizing email marketing, keeping social media updated, improving distribution and promotion plans, making outstanding offers, joining networking events, and using success stories to connect personally. The key is focusing on useful, meaningful content that keeps users engaged.
Creating an effective digital marketing campaign requires limited resources. The key steps are to design an effective website, use each social media platform strategically for goals like branding or lead generation, implement email marketing to engage customers, and optimize search engine visibility through SEO or pay-per-click ads. It is also important to establish trust and thought leadership by becoming a knowledgeable source of industry information through forums, social media customer service, and content.
Fast Guide to CPA Incomes
Make $9,549 Monthly On CPA Network.
CPA MARKETING MAX BOUNTY
Jason Harris
If you are struggling to make money on CPA or having low affiliate CPA income, this guide is for you to skyrocket your income monthly.
Fast Guide to CPA Incomes, Make $9,549 Monthly, CPA Network, Make $9,549 Monthly On CPA Network, CPA MARKETING MAX BOUNTY, CPA MARKETING, MAX BOUNTY, Jason Harris, CPA income, make money on CPA
This document provides an overview of CPA (cost per action) marketing. It discusses what CPA marketing is, how to select the right CPA offers and networks to join, methods for promoting CPA offers, how to generate natural traffic to CPA offers, and why many CPA affiliate markets fail. Key points include that CPA marketing involves affiliates getting paid for each action or lead generated for an advertiser, the importance of researching popular niches and trends to select the best offers, and generating traffic through on-page and off-page SEO factors while also avoiding quitting campaigns too soon.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
The document provides numerous tips for internet marketing. It suggests focusing on case studies, testing strategies, choosing several promotion methods, writing informative press releases, addressing customer needs, offering wholesale pricing, donating to charity for goodwill, ensuring high-quality content, keeping landing pages simple, being creative and analytical, offering guarantees to build trust, and customizing strategies to individual business needs. The key is to select a few tips that work well and apply them, while being willing to try new approaches to internet marketing.
Everyone has an opinion about paid search marketing, and that speaks to just how popular it has become. The challenge is that the laws of PPC and digital marketing change fairly frequently, allowing for a flood of myths and misinformation to be thrown about.
Beware: following the wrong rules can not only destroy your PPC strategy, you’ll lose a hefty amount of money, too.
We want to set you straight. The following is our take on the most common myths about paid search—and what you should be doing to get the most out of your search campaigns.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
1. The Basics
1. Learn how to walk, before you run. Remember that it pays to have a solid foundation. So
learn how PPC works and you can work it out from there.
2. Before starting your PPC campaign, make sure you’ve already defined your objective as
it will never work to have a scattergun approach. Do not try to be all things to all men.
3. Monitor your development, don’t set it and just forget it is there. It doesn’t work like that.
4. Math will help you in this endeavor. Embrace it.
5. Mobile PPC is growing fast. Don’t ignore it.
6. There will be a lot of failure. In many of your tests, you’ll find out that many of the
things you’ve set up is just losing you money, or losing clients. What you have to do is
identify which of those variables is the culprit.
7. Attend conferences because the brightest minds in this campaign are found there. Shake
their hands. Ask questions.
8. Do the difficult options. They must be difficult because it is worth it. Don’t be lazy and
settle for just the automated choices.
9. Google or Microsoft or Yahoo has customer support that can assist you in times of need.
2. Tips on targeting the correct audience
Before moving on to choosing your keywords, you should first be able to know who the target of
your PPC campaign is. You should know where your ideal people live, why they need it and an
overview of their frame of mind.
10. A tightly defined audience will help you in the long run.
11. Google has a feature which will enable you to block up to 5000 websites from running
your ads. This will help you control where your ads appear and block those irrelevant to
your campaign. It will need time and effort but consider it a good investment as it will
give you more quality leads.
12. DoubleClick Ad Planner is made to help you identify which websites are more likely to
be visited by your audience using filters for age, gender, location, education and income.
13. Make use of alternative PPC traffic sources aside from Yahoo and Microsoft AdCenter as
they would be able to offer you something different. Since they are competing against
mainstream traffic sources, chances are, they are constantly improving their services.
This is very useful especially those who are operating on a tight budget.
14. A very large number of people spend majority of their online time in social media
networks, take advantage of this.
15. In Facebook, they will allow you to define your target by filtering gender, education,
relationship status, workplace and location.
16. Facebook and its more important “LIKE” feature can also be used to trigger ads. So if
they like running, most likely, they will be able to see ads for running gears.
3. 17. MySpace also has their own display ad builder, they also offer the ability to target
audience based on interests and by parental status.
18. In LinkedIn, you can choose your target audience based on the job role, company size,
sector, and even seniority or experience. They also provide a link at the bottom of their
text ads directly to the person who made the ad, boosting credibility.
19. A great chunk of the population is using Gmail, give them a piece of you advertisement.
20. Remember to advertise only where you can deliver. For example, hide your ads from
international audience if you can’t service them or if you do not simply ship
internationally.
21. Use the local searches option if your business is limited to a certain location. Google and
Yahoo offer this option when you input a certain radius of who you want to see your ads.
For example, if you are trying to sell fitness franchise but prefers to sell it to people who
are in the Chicago area. You would then select a certain mile radius around an address in
Chicago. The other way to do a local search is to add the area to your search term. For
example, if you are a carpet cleaner in Rochester, New York, one of your terms might be
“carpet cleaner Rochester”.
22. Make sure to consider seasonality. For example educational products and services are at
its peak during enrollment or exams week or at times when you think people are thinking
about school, or that holiday ornaments are the hit during holidays.
Tips on Choosing the Right Keywords
4. A keyword is defined as a word or a phrase that searchers to look for information on a
topic that they need to know a about or at the very least, interested about it. The main point in
choosing the right keyword for your pay-per-click campaign is that you must find the word or
phrases that are important or mostly used by your target audience. So here are a few tips on
keyword selection.
23. A good collection of keywords is that which is well-thought of. Brainstorming is one of
the first things that you should do. It is common to have a very long list of keywords
when you are still starting out.
24. Invest time and resources in developing your keywords because it is composed of too few
words, it may have detrimental effects on your campaign’s efficiency. Remember that a
longer list of keywords does not necessarily come with a higher price tag.
25. Broad match keywords should be avoided even if it gives you additional exposure. The
truth is that it is potentially expensive because your ads will appear for any similar
phrases that the search engine thinks is appropriate. This can lead irrelevant searchers to
land on your page without meaning to.
26. Using the phrase match option, if you entered your keyword enclosed by quotation
marks, such as “network software”, your ad will appear when a user searches only on the
phrase “network software”, with the words in that order. Other terms can be included in
the search but they mast fall before or after your root keyword. For example, your ad
would be triggered for the query “open source network software” but not for “network
monitoring software”. Targeting with phrase matching is more precise than broad
matching and more flexible than the exact match option.
27. By surrounding your keywords with brackets your ads will appear only when users
search for the specific phrase: “network software”. This option is called exact match. The
query must be in this order and not contain any other terms. For instance, your ad will not
display on a query on “networking” software or “enterprise network software”. Exact
matching is the most precise option and typically generates the least amount of traffic.
5. Although your ads won’t receive as many impressions, the benefits are that the clicks you
do revive should convert to leads at a much higher rate.
28. Do not underestimate the value of hyphens because they matter too! For example, if you
decided to use a keyword phrase such as “self-help”, be sure to also include “self-help” as
you might be missing a big chunk of your market.
29. Use varying verbs because different people express themselves differently especially in
their usage of verbs. As an example: “Try to quit” and “Trying to quit”.
30. Don’t forget your adjectives because many people are particular with their searches,
“new” and “low-priced” are some of them.
31. Use common misspellings to your advantage. Online users commonly misspell words and
phrases they are looking for maybe due to how they type and that they assume search
engines would just correct them etc. For example, barbecue is usually misspelled as
barbeque or they would just type in BBQ.
32. Using negative keywords can eventually lead to a higher number of quality clicks. It’s
one way of removing bad traffic from your page, therefore removing unnecessary costs.
So if you really are serious in acquiring quality leads, and also overall quality score, you
will have to use negative keywords at some point. What you can do is to review your
keyword list and think of other words that can be associated with them and add them as
negative keywords as soon as possible. For example, if you are running an ad for “rehab”,
you might want to add “nursing home” as a negative keyword. Or if you are selling
authentic branded bags, you might want to hide your ads when people are searching for
“fake bags” etc.
33. Research shows that majority of advertisers fails to group their keywords, putting you in
far better position among your competitors if done correctly. Your campaign will benefit
6. significantly from taking advantage of AdWords ability to set up multiple campaigns and
multiple AdGroups. Don’t pull all your eggs in one basket. Separate your keywords into
smaller, more targeted AdGroups with ad copy that is specific to those keywords so that
you can track the progress of your campaign on a granular level. PPC campaign divided
into low and high performing keywords will allow you to make the most out of your PPC
budget without sacrificing visibility and brand awareness for key terms.
34. To shorten the time you spend targeting your keyword list, the AdWords Wrapper is a
free tool that helps you wrap keyword phrases in quotation marks, brackets and creates
negative keywords for free.
35. Test different keywords by tracking your campaign carefully by using Google analytics
or other tools that you might have. This will give you an insight if one keyword is better
than the other, or if your list is even effective.
36. Remember that keyword research ability is an underrated skill. There are experts now
that offer this service which can add up to 20% quality leads.
Keyword Bidding Tips
The bidding management part of your pay-per-click campaign is one of the more complicated
areas of PPC marketing. Because of this, many advertisers opted to either use Google AdWords’
automated bidding option or a third-party bidding management solution. The former is virtually
free but it gives you zero control over it and less transparency. The later, in general, is more
robust but it comes with a price so it may not be feasible for budget restricted campaigns.
37. Top-performing keywords should get the traffic they deserve.
38. Don’t pay too much for competitive terms. If the cost-per-action is twice the goal and the
position is less than three, reduce the bid.
7. 39. If the conversion rate of the keywords is twice the average, and the position is less than 3,
increase your bid.
40. The rule of thumb is that do not bid more than what you can afford. In most cases, the top
position will not give you the most profit. Don’t just settle for #1 rank. Spend time in
reviewing conversion and cost-per-action and study the results carefully when you move
your ad from 1, 3 and 4 slots. There are cases where your conversions don’t owe anything
to their position and that will save you a great deal.
41. Don’t forget to experiment. If you think you’re keywords are performing well within
your budget, it doesn’t mean you will just stop there. Optimizing for clicks can still drive
sales.
42. After making a conversion, you should not forget to look at the customer’s true
marketing value. You should work to increase his post-value sale. From there you can
make a much better bidding decision if you already have a picture of the customer’s
worth. Nurture leads, upsell and launch great customer retention programs so as to make
your business more successful.
43. Know what your floor and ceiling bids are. If you are not sure of these thresholds, use
AdWords Campaign Experiments to test bids. It can be extremely powerful in honing
your optimal bids so as to help you drive conversions at a profitable rate.
44. If you don’t like to bid on brand terms, study its effect for two weeks. After that, review
if it has increases leads or revenue. It costs more so test it first if it works for you.
45. It is also considered best practice to consider the overall trends when it comes to bid
management. It considers the time of day, day of the week, average position and
reviewing search query data.
8. 46. For large accounts that require frequent bid changes, Google AdWords will help you a
lot.
47. Make a scheduled optimization. Do not check on it every day and make reactionary
changes every so often. If you are among those who do it, most likely, you are not
gathering enough data. Make sure that you base your changes in properly recorded data.
48. Two weeks is the ideal interval to make bid adjustment since it is long enough for you to
gather historical data and short enough to be updated.
49. Dayparting is the easiest way to lessen cost-per-action during the down times of the day.
In this method, bids are increased during the times of day where conversion is at its
highest. On the other hand, bids are decreased or even paused altogether during the wee-
hours.
50. Always go back to this one: the goal of PPC is not maximizing clicks. The goal of PPC is
maximizing conversion. So in times when you are confused with the direction of your
campaign, always remember this one.
Tips for the Ad Copy
Developing the right ads for your PPC campaign entails a certain degree of creativity guided by
your PPC goals and strategies.
51. Display ad can offer you an additional route to market, and allow you to apply search
marketing copy-writing expertise to a graphical format.
52. New ads can have a significant effect on conversion rates like the effect of new landing
pages.
9. 53. Be sure that your landing pages meets what was promised on your ad. Don’t promise
what you can’t give.
54. Entice the visitor to buy today and he’ll miss a lot if he postpones it tomorrow. For
example, mention that a big sale will last only today.
55. Offer them additional discount code if he comes back in the near future.
56. Google allows you to create up to 50 variations of your ad that can be served in rotation
so maximize this option and not run just one ad. See which brings in the most result.
57. Each ad should be specifically made to match a certain keyword and the description so as
to meet certain expectations.
58. Use brief sentences and paragraphs as they are easier to read.
59. It is essential that your ad must generate excitement by reading like a real classified.
Make sure you’ll make them click your link as result pages in search engine will surely
display your competitors as well.
60. Try to find that sweet spot as to the timing of your ad, do not sell them your product too
soon, it will scare them away. Use your ad to capture and engage and not just a billboard
that is simply giving you exposure. Tell them information, what you can offer and what is
their edge if they choose you.
61. Give them something tangible and not just an empty promise through free trial, free
sample or even an information kit.
10. 62. Use enticing words that will make them take the next step such as “Find out now”, “10
secrets of…” and the like.
63. Do not use “the cheapest out there” or anything with the word “cheap” in describing your
products and services, it makes it look cheap.
64. Test dollar versus percentage discounts when running a sale promotion.
Tips for Landing Pages
Landing pages are very essential to the success of your PPC campaign. When searchers clicks on
an ad, they expect to be taken precisely to what was promised in the ad and not to your
homepage. The bottom line is, the landing page is the end of a domino effect in that all the
efforts you’ve put into your PPC campaign will bring you to this one last hurdle.
65. Create proper landing pages pertaining to each category of your target. This will help
meet the expectations of your potential customers. If in case they were sent to an
irrelevant landing page, it will highly be possible that this will disrupt the sales process
and can also result in low ad quality score. What happens if you have a low score? You
will have to pay more for each click and will have limited exposure relative to your
competitors with higher scores.
66. “Buy Now”, “More Info”, and “Go” are different test button wording which can stir
different user behaviors- just determine which works for you best.
11. 67. Find the perfect button size since if it is too small, it makes just be ignored or not seen at
all. Make it too big, and it will make your ad unprofessional and questionable.
68. Different button colors have different effects. Consider fast food chains that choose red
because it stirs hunger, same logic behind the button colors.
69. The position of the button is also essential, especially if you have a long page as it is
irritating to scroll back up and down again. You should have multiple action buttons for
this.
70. Always spy on your competitors especially the leading ones. Look at what they do well
and what they don’t so you would get an idea of what to do and what not to do.
71. Make your page rich with quality content. If you give the information that they need, this
will help people convert. Take a look at Amazon’s page where there is no more space for
another word. They have a lot of details, consumer reviews and pricing comparisons
which helps make them the leading player in online selling.
72. Test and review direct response on your landing pages against your current or old ones.
By doing so, you can see which version of your landing page has little or no navigation at
all and then you can act accordingly.
73. You can also consider sending traffic directly to your homepage. This maybe a little
complex for your taste but when you are confident that you’re homepage reflect how
great your products and services are, can definitely help you obtain more sales.
74. Always check your contents every so often as you might miss useless information or
something obsolete. For example, you might have content about a coming holiday, so that
would be useless after some time and has to be taken out of the site.
12. 75. The arrangement of your pages should have a logical explanation.
76. As people nowadays are easily distracted, it is best if you have a single column rather
than have the searchers searching sideways.
77. How you arrange your products are vital. For example, you can opt to arrange them by
price or by popularity. It is better if you have the option to display for both.
78. Try to create different pricing models as supermarkets do. They have both the cheaper
and the higher end version.
79. Add testimonials from past customers and their feedbacks too, to make it more real.
80. Add high quality images. Do not just leave everything to the imagination as it might
create false expectations.
81. Use original hero shots rather than cheap stock photos as they are easily identifiable.
Your web presence is on hands of your hero shots better make a good impression.
82. Keep it simple. Use layman’s terms!
83. Experiment with background colors.
84. Make site navigation easy.
13. 85. The most important information should be on top as some users need quick reassurance
before they scroll down some more.
86. Speed up your site as people are very intolerant of slow loading sites.
Sign-up and Checkout Tips
This is the last step before making that sale! This determines if all your efforts in the PPC
campaign will pay off. So make it as smooth as possible.
87. Lessen the required fields that need to be filled. People are not always comfortable giving
out personal information so try to minimize it when signing-up visitors on your site or
landing page.
88. Sign-up buttons must be appealing. Try to make it more creative such as “ready to win”
or “get started today”. Try to think about other variations as the word “submit” possess
some negative connotations by itself.
89. Test which works for you as free shipping and a slightly higher price works for some
people as they think they are getting something for free, you can also test lowest price
strategy and look which performs better.
90. A variety of payment option that works for your potential clients would help you rack in
conversions.
14. 91. As this transaction is done online, even if people would already want to buy your
products, they will still have second doubts about scammers and all. Make your site
trustworthy by including so-called trust buttons such as “Verified by Visa” and “Money
back Guarantee”.
92. If the customer is already on his online shopping cart and is trying to checkout but excess
navigation has confused him, there is a big chance that he will just cancel it. So try to
make buying direct for them, since they are already where you want them to be.
93. Try to be original, what works for others may not work for you. But you can also look
what works for them and tweak it to make it work for you.
Tips on Statistical Analysis
94. Track how your PPC campaign is doing in its conversion by using Google’s conversion
tracking feature. There are other third party software programs. This includes customers
filling out the sign-up form, buying a product or even just reaching the contact page.
Google AdWords will help you track which keywords perform by looking at their
conversion percentage and cost-per-conversion data. From there, you’ll be able to know
which just wastes of money are.
95. Analytics do not just tell you how to improve your conversion rate or return of
investment, it also pull good insights such as why there is an increasing number of mobile
users who are visiting your site. This can even lead to new product offering if you know
how to use the newfound information.
96. Google keeps inventing betas for a reason. Look at what it has to offer.
97. Audit your accounts.
15. 98. If someone tells you that something won’t work, test it anyway. This is called Truth
Busting.
99. Finish your tests so that you can make a conclusion and then go back to your original
settings if it didn’t work out.
100. Always be on top of the game by setting up Google Alerts for your brand and
your competitors as well. You will have the advantage in knowing trends.
101. An hour of data analysis is worth around three hours of account maintenance. If
you tried but failed in becoming an Analytics guru, hire one because it is worth it.
102. Utilize smart segmentation in data analysis. The total conversation rate doesn’t
give you much insight if you have mobile, search, display and branded campaigns.
Individually review their performance.