The Twitter Olympics
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The document discusses the use of Twitter during the 2008 Beijing Olympics and issues surrounding open and owned media at the Olympics. It notes that over 221 million people in China had internet access by 2008, with 30.4% in Beijing. It also examines regulations for foreign journalists covering the Olympics in China and how new forms of visualizing Olympic media are transforming how media content is encountered. However, it questions how much control the IOC has over owned versus open media at the Olympics.
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The Twitter Olympics
- 1. The Twitter Olympics What’s so fresh about that? @andymiah @UWSCreative @CulturalOlympic @ANDfestival @IEET @FACT @GuardianScience
- 2. "It is very discouraging to be in a team with white athletes. On the track you are Tommie Smith, the fastest man in the world, but once you are in the dressing rooms you are nothing more than a dirty Negro." - Tommie Smith
- 5. Beijing 2008, Digital Building March 2008: 221m Internet users Beijing: 5m users; 30.4% Beijing: Under 30 = 72.1% Beijing: Under 30 = 72.1% 2012: 490m Internet users
- 6. Article 1 These Regulations are formulated to facilitate reporting activities carried out in accordance with the laws of the People's Republic of China by foreign journalists in China to advance and promote the Olympic Spirit during the Beijing Olympic Games and the preparatory period. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 7. Article 2 These Regulations apply to reporting activities carried out by foreign journalists covering the Beijing Olympic Games and related matters in China during the Beijing Olympic Games and the preparatory period. The Beijing Olympic Games mentioned in the Regulations refer to the 29th Olympic Games and the 13th Paralympic Games. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 8. Article 3 Foreign journalists who intend to come to China for reporting should apply for visas at Chinese embassies, consulates or other visa-issuing institutions authorized by the Ministry of Foreign Affairs of China. Foreign journalists who hold valid Olympic Identity and Accreditation Cards and Paralympic Identity and Accreditation Cards are entitled to multiple entries into the territory of the People's Republic of China with visa exemption by presenting Olympic Identity and Accreditation Cards, together with valid passports or other travel documents. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 9. Article 4 Foreign journalists may bring a reasonable quantity of reporting equipments into China duty free for their own use. The aforementioned equipments should be shipped out of China's territory at the end of their reporting activities. To bring into China reporting equipment duty free for their own use, foreign journalists should apply for the Equipment Confirmation Letter at Chinese embassies or consulates and present the Equipment Confirmation Letter together with a J-2 visa when going through customs inspection. Foreign journalists who hold Olympic Identity and Accreditation Cards and Paralympic Identity and Accreditation Cards may present the Equipment Confirmation Letter issued by the Organizing Committee of the 29th Olympic Games when going through customs inspection. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 10. Article 5 For reporting needs, foreign journalists may, on a temporary basis, bring in, install and use radio communication equipment after completing the required application and approval procedures. Article 6 To interview organizations or individuals in China, foreign journalists need only to obtain their prior consent. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 11. Article 7 Foreign journalists may, through organizations providing services to foreign nationals, hire Chinese citizens to assist them in their reporting activities. Article 8 The media guide for foreign journalists of the Beijing Olympic Games shall be formulated by the Organizing Committee of the 29th Olympic Games in accordance with these Regulations. Article 9 These Regulations shall come into force as of 1 January 2007 and expire on 17 October 2008. REGULATIONS ON REPORTING ACTIVITIES IN CHINA BY FOREIGN JOURNALISTS DURING THE BEIJING OLYMPIC GAMES AND THE PREPARATORY PERIOD
- 18. W2
- 19. True North Media House
- 21. Sydney 2000.... Lausanne 2001.... Salt Lake City 2002.,.. Athens 2004.... Torino 2006.... Beijing 2008.... Vancouver 2010.... London 2012.... Web 2.0 organizing committee Web 1.0 Web 2.0 journalists The Twitter Olympics
- 22. The Twitter Olympics What’s so fresh about that?
- 23. Transforming how we encounter media content
- 25. Olympic feeds on Twitter (via a ‘Tweetdeck’ browser) New forms of visualising the Olympic media
- 26. But, some of this is a little patronizing
- 29. Why don’t they ever retweet me? I’d even settle for a fake retweet I’ll show them This is getting too much Not everything fits within 140 characters! I can’t keep up with it all AAAGGHHHHHH!
- 30. Cost of sms in uk Average of 12p per sms 1 character = 1 byte sent 160 charcaters = 160 bytes £750 = 1MB Or, less data than fits one of these...
- 31. The Twitter Olympics What’s so fresh about that?
- 32. open media or owned media Can the IOC have its cake and eat it?
- 34. Olympic Marketing Media Guide, 2010
- 35. The IOC now has a presence in large new media organizations
- 41. So what is left for us to do?
- 42. Which stories don’t get told? Culture Politics Resistance Dissatisfaction
- 48. Ambush marketing by url appropriation
- 49. Ambush marketing by url appropriation
- 51. Get a photo of the Homeless camps in vancouver
Editor's Notes
- I want to start here One of the first moments of media activism at an Olympic Games – utilizing mass media The beginning of a period of social movement in all kinds of areas to do with inclusion and resiting prejudice: sex, disability, race
- One of the first moments of media activism at an Olympic Games – utilizing mass media
- 40 years later and new media becomes the device through which this message gets out – the IOC feed doesn’t make it to Beijing, due to the delay
- And this brings me back to our conference topic.
- However, the work of these organizations is crossing over into new areas of communication where institutions become their own media vehicle eg IOC twitter account sending Olympic news The way in which people encounter Olympic information is changing
- Because I don’t think this is going to secure our entry to Who’s Who
- Financially, we’re all still paying far too much for far too little. In the UK, this is the approximate cost of sending an sms
- Your contributions have defined my Olympic experience In the sense that my country’s media didn’t cover anything of what was happening in the local environment But what legacy will there be? In Beijing, campaigners for human rights came and left
- It’s apparent that the Olympic media are primarily those who pay for the Games
- Alon with the vulnerability of organizations to protect themselves
- Alon with the vulnerability of organizations to protect themselves
- In september last year, I got married in a small place just between edinburgh and stirling. It was an intimate affair with only 14 people. My wife and I had these rings made up for our wedding After having spent 10 years around the Olympic movement. It would be fair to say that it was the Olympics that brought us together. We met at a place called the International Olympic Academy, in Ancient Olympia Greece. Since then, we’ve been quite cloely involved with the Olympic movement, undertaking research at the last 5 Games And writing numerous papers about the phenomenon Despite our own personal commitment to the idea of the Olympics, I remain something of a spanner in the works of what it does I encountered the Olympics via my work on the prospects of human enhancement in sport. At the turn of the century, the hype surrounding the human genome project led to claims that genetically modified athletes were not far off. And they’re not. So, I published a lot of work arguing on behalf of gene doping and, more generally, the biological transformation of athletes. This didn’t win me many allies in the sports world, but it did permit my involvement in a wave of work surrounding human enhancement. At each Olympic Games, I would be asked the same question ‘when could we expect to see GMAs?’ But these interviews were really part of a broader aspiration To hold the Olympic movement to greater account To achieve this, I was concurrently researching the rise of new media at the Games In Sydney 2000, I managed to blag myself access to one of the city’s Olympic media centres during Games time. The sole basis on which I achieved this was by having my own website, which, at the time, was still relatively unusual. During Sydney’s Games, it emerged that there were – in addition to the 20000 journalists in town to report the Games, a large number of journos wanting to cover other aspects of the Games And quickly, I became one of them, always working within a Games time media centre Expecting to see whether and how these non-sport journalists were able to disrupt the Olympic narrative by reporting other dimensions. After Sydney, this grew into a wider ambition to effect change via these new independents My wife and I went to Lausanne in 2001 for 2 months, working around the Olympic museum, meeting IOC staff And launched a network of Olympic researchers – very quickly getting into trouble for doing so. Because, of course, these rings along with many other aspects of what I do Are not endorsed by the IOC or the other Olympic organizations Which have been protected by British law most recently within the Olympic Bill of 2005 Which limits any activity that may threaten the successful carrying out of the Olympic Games The implications of such legislation are far reaching. In China last year, it led to their temporarily opening up to reporting by foreign journalists. Only to close down again, soon after the Games. What do I mean by design politics? I mean the range of creative visions that converge around a Games and their negotiation via various stakeholder priorities
- Or it can be a place where the forgotten are brought sharply into focus
- Computer Games and the Olympic Games