Ever wondered if promotional products were actually useful? Are you interested in buying promotional products and want more information? Find some useful information on the subject here!

1. The Truth About
Promotional Products
Do they work?
http://www.shopletpromos.com/
Shoplet_Promos
Shoplet.Promos

2. Three Important Questions
Are they used often by successful
companies?


Do consumers enjoy them?

Most importantly…
ARE
THEY EFFECTIVE?

3. Are Promotional Products Used
Often?

80% of ALL consumers owned a
Promotional Product in the past year

2011 – Promotional Product sales totaled
over
$17 BILLION

These sales include over 20 categories of
customizable products

4. Are Promotional Products Used
Often?

5. Industry Stats
Industry Sales Volume in Billions

6. How Do Consumers Feel About
Promotional Products?

83% of consumers enjoy
receiving promotional
items

60% of recipients of
promotional items keep
them for at least one year

48% want more!

7. What We Know:

Businesses use them
frequently

Consumers really
enjoy them but...
 BUT
ARE THEY
EFFECTIVE?

8. Some Statistics…
Promotional shirts, promotional hats, promotional bags

9. Other Advertising Tools

10. Recall, Recognition, Sales

87% remember the advertiser after
wearing their product
◦ 76% could recall product, company, and
message
◦ 42% had a MORE favorable impression after
receiving promotional product

11. Recall, Recognition, Sales

62% have done business with
advertiser after receiving promotional
product

24% of those that hadn’t done business
yet claim they are more likely to do
business in the future

12. Promotional Product Overview

Promotional Products is a giant
industry

Most consumers LOVE
promotional items

They significantly help
recognition and recall

They help generate sales

13. 

http://www.ppai.org
http://www.asicentral.com
Sources