1. By: Katlyn Stephens, Veronica Lopreato,
Merri Faeo, Katlin Watson, Matthew Frommel, & Justin Watts
Business

2. Shopper and Consumer
• The shopper is the consumer.
• Target Market: Trending professionals graduating college looking to set themselves apart from
the others.
• 22-27 young millennials.

3. Retailer
• To create a relaxing shopping
experience for professional
attire.
• Sorted by color
• 60% of millennial enjoy
shopping by color rather
than style.
• Simple clean cut design
• Simple to spot and shop

4. Channel
• 68% of Millennials prefer to shop online
rather than in stores.
• Changing website to…
• Shopping in color
• Site to store pick up
• Mobile app connected when you walk in
the store.
• Send coupons
• Easy to scan QR codes from tags

5. #betheGAP
Social Media Campaign
• Set yourself apart from the other
employees
• 78% of graduating students do
not have business attire
o GAP wants to help set them apart
o Providing a simple affordable one
stop shop for all their business
attire

6. Retailer’s Benefits
• Increase Sales
• Building loyal customer base
– These customer have to
grow up, and eventually
have a family that they
will buy BabyGAP clothes
etc.
–Gap stands behind making
their customers feel like they
stand out in the work place.

7. Social Media
Trend: #betheGAP
Social Media Presence:
Instagram 1.2 M
Facebook 7,710,707
Twitter 661K
Snapchat

8. Cause Related Marketing
• Every $100 dollars you spend on your GAP
card, sends an outfit to a child in need.