The document discusses the importance of building a large network for successful networking, emphasizing that more connections lead to more referrals. It highlights the concept of a 'tipping point' where having more than 1,000 people in one's network significantly increases client acquisition through trust-based relationships. The author encourages readers to actively grow their networks to maximize their chances of gaining referrals and enjoying the benefits of effective networking.

1. The tipping point is key in networking
Now, before you point the finger at me for bashing ALL
things about what you already know about networking,
let me say there is ONE thing that I believe in very
strongly that past networking experts talk about over
and over again.
Getting LOTS of people in your network.
The more people you know, and the more people know YOU, the more likely you are to attract
LOTS of new clients through networking and referrals.
Think about it. If you’ve got 300 people in your network, and let’s just say, for fun, that 1% of
them refer people to you on a monthly basis. Well, that makes 3 referrals per month.
But if you’ve got 1,000 people in your network, and that network generates the same
percentage of referrals per month, 1%, then, that gives you 10 referrals per month. In just a few
months, you’ve got a solid practice going!
And it’s been my experience that, when you DO have more than a 1,000 people in your
network who become advocates of yours, you start getting clients real fast!
The key however, is in how you create this tipping point. And again, it’s not about entering
each networking event you go to and throwing your cards at people, it’s about creating
relationships that are based on trust. LOTS of them!
Your Client Attraction Assignment:
Make a commitment today to start growing your network to the Tipping Point. My

2. networking is up to many thousands of people now, and you can imagine how many referrals I
get from this network and all the networking I’ve done in the past.
If you estimate that you currently know (and are known by) say, 300 people, start working hard
to be known and trusted by 1,000 people. When you’ve reached that, start shooting for 2,000,
then more. The more people are in your network, the more you start tipping the scales in your
favor.
It’ll be a process, and not necessarily a quick one, but the more you work towards this, the
more you’ll love networking because of the RESULTS you’ll get from it, consistently. It’s
addictive, trust me!
So, how many people are in your network now?