5 Myths of Web Content<br />
What is content?<br />Navigation, articles, captions, titles, links<br />Anything and everything that provides<br /> the v...
Myth:People read on the web.<br />
Reality:They scan.<br />Website visitors read only <br />20 to 28 percent of content.<br />
Concise Content Required<br />Your website content should help the visitor DO something.<br />Create good headlines.<br />...
Is the long word better?<br />Don’t dialogue with someone you can talk to. Don’t interface with anybody.<br />–braintraffi...
Myth:Your visitors know as much as you.<br />
Reality:Visitors want answers.<br />It’s not about the story you want to tell –<br />It’s about what the user wants to kno...
OMW to Jargonland<br />Jargon in navigation<br />Program Titles<br />Technical Language<br />Abbreviations<br />Ask yourse...
Myth:Users won’t scroll.<br />
Reality:Don’t squeeze the fold.<br />76 percent of visitors will scroll.<br />22 percent go to the bottom, <br />no matter...
The fold is not a stress ball<br />Visually the top of your page should be inviting; not overwhelming<br />Images<br />Nav...
Myth:White space is wasted space.<br />
Reality:White space improves readability.<br />White space improves reading comprehension.<br />
Friend Request: Whitespace<br />Short, scannable paragraphs<br />Titles, headings and subheads<br />Bulleted lists<br />Pa...
Myth:Your homepage is the most important page.<br />
Reality:Search engines have changed browsing.<br />Visitors are more likely to enter your website on a topic page.<br />
No Assumptions<br />Your homepage is important<br />Clear, concise, understandable navigation<br />Abbreviations<br />User...
Navigation:Think GPS not folded map.<br />“Poor navigation makes us think. Better navigation makes us think less. <br />Gr...
The folded map<br />Multiple navigation with duplicate or conflicting links.<br />Vague links or links that don’t go anywh...
The GPS<br />All pages have at least basic site navigation.<br />The navigation indicates the current page.<br />Meaning o...
Questions?Twitter: AgrilifeAmyamy.wells@tamu.edu<br />
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Web Content Myths

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Web Content Myths

  1. 1. 5 Myths of Web Content<br />
  2. 2. What is content?<br />Navigation, articles, captions, titles, links<br />Anything and everything that provides<br /> the visitor with information and <br />enhances the user experience. <br />
  3. 3. Myth:People read on the web.<br />
  4. 4. Reality:They scan.<br />Website visitors read only <br />20 to 28 percent of content.<br />
  5. 5. Concise Content Required<br />Your website content should help the visitor DO something.<br />Create good headlines.<br />Get to the point. Put important information at the top.<br />Scannable, task-driven, easy to read (bulleted lists, numbered steps)<br />Ask yourself:<br />Is this something I’d want to read?<br />“So the writer who breeds more words then he needs, is making a chore for the reader who reads.” <br />– Dr. Seuss<br />
  6. 6. Is the long word better?<br />Don’t dialogue with someone you can talk to. Don’t interface with anybody.<br />–braintraffic.com<br />Assistance<br />Numerous<br />Facilitate<br />Sufficient<br />Attempt<br />Referred to as<br />Help<br />Many<br />Ease<br />Enough<br />Try<br />Called<br />
  7. 7. Myth:Your visitors know as much as you.<br />
  8. 8. Reality:Visitors want answers.<br />It’s not about the story you want to tell –<br />It’s about what the user wants to know.<br />
  9. 9. OMW to Jargonland<br />Jargon in navigation<br />Program Titles<br />Technical Language<br />Abbreviations<br />Ask yourself:<br />Would someone who walked into your office understand this?<br />
  10. 10. Myth:Users won’t scroll.<br />
  11. 11. Reality:Don’t squeeze the fold.<br />76 percent of visitors will scroll.<br />22 percent go to the bottom, <br />no matter the length.<br />
  12. 12. The fold is not a stress ball<br />Visually the top of your page should be inviting; not overwhelming<br />Images<br />Navigation<br />Use good headlines and subheads<br />Important, engaging information at the top<br />Ask yourself:<br />Does the content at the top tease me enough to scroll?<br />
  13. 13. Myth:White space is wasted space.<br />
  14. 14. Reality:White space improves readability.<br />White space improves reading comprehension.<br />
  15. 15. Friend Request: Whitespace<br />Short, scannable paragraphs<br />Titles, headings and subheads<br />Bulleted lists<br />Paragraph spacing<br />Use photos and graphics appropriately<br />Ask yourself:<br />Does the copy length seem intimidating and time-consuming?<br />
  16. 16. Myth:Your homepage is the most important page.<br />
  17. 17. Reality:Search engines have changed browsing.<br />Visitors are more likely to enter your website on a topic page.<br />
  18. 18. No Assumptions<br />Your homepage is important<br />Clear, concise, understandable navigation<br />Abbreviations<br />User experience<br />Ask yourself:<br />Would you understand information on the page if you hadn’t been to the homepage?<br />
  19. 19. Navigation:Think GPS not folded map.<br />“Poor navigation makes us think. Better navigation makes us think less. <br />Great navigation is so obvious we <br />don’t have to think at all.”<br />
  20. 20. The folded map<br />Multiple navigation with duplicate or conflicting links.<br />Vague links or links that don’t go anywhere.<br />No navigation on page, forcing use of back button to get out.<br />Not linking directly to the item named.<br />Active links to the current page.<br />Current page is not indicated.<br />Navigation that reflects the organization’s structure rather than a classification that is meaningful to users.<br />
  21. 21. The GPS<br />All pages have at least basic site navigation.<br />The navigation indicates the current page.<br />Meaning of link text is clear and each is unique.<br />All links go somewhere specific and unique.<br />Navigation is organized by product or service offered, not organization’s structure.<br />
  22. 22. Questions?Twitter: AgrilifeAmyamy.wells@tamu.edu<br />

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