susrianable

1. TECHNOLOGY
MANAGEMENT
The Sustainable
Growth Model
Reported to: -
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Prepared by a team:
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May 2021

2. Sustainable Growth
Model
Sustainable growth is the realistically attainable growth that a company
could maintain without running into problems.
Sustainable growth Model is a Model show the main pillars to achieve
competitive enterprise sustainable growth,
The model is divided into four main topics:
- Economic system
- Technology Development System
- Trade System
- Public policy
Technology
Development
system

3. Economic system:
Is one model pillar which show the capital of the company or enterprise and
how much the company spend and invest money correctly to keep competitive
in market.
It refers also to the company powerful economic system and financial system
management (capital and revenue increasing year by year).
Technology Development system:
Is one model pillar which show how the company or enterprise develop its
owned products, applications, system, service to keep competitive in market.
It refers if the company has powerful technology development as the company
has it owned R&D to develop and produce new technology, or it just box
mover, only utilize vendor’s technology to serve its product and services.
Trade system:
Is one model pillar which show how the company or enterprise can market
and produce its owned products, applications, system, service to clients and
customers to keep competitive in market.
It refers if the company has powerful marketing system and how much its
market share percentage.
Public Policy:
Is one model pillar which show how the company or enterprise has powerful
policy and process that control and management the teams, its product line
and its service life cycle.
It also refers to public policy (laws) in country that is developed and manage
by the country government, which has the big impact on internal and external
(foreign) investment.
The public policy is interleaved with all above pillars as each pillar should have
policy and process to control and mange it.
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We are going to apply the sustainable growth model on Vodafone Egypt and
one of its service with showing model pillars.

4. Vodafone Egypt
Vodafone Egypt is the largest mobile network operator in Egypt in terms of
active subscribers. It was launched in 1998 under its former name Click GSM.
It covers various voice and data exchange services, as well
as 4G, 3G, ADSL and broadband Internet services.
Vodafone Egypt is proud to be one of the highest ranking among Vodafone
operating companies worldwide in employee’s engagement and corporate
volunteering, providing the most impactful corporate responsibility initiatives
for its community.
Vodafone Egypt has a powerful sustainable growth model which help it to be
the largest mobile operator in Egypt since 1998 till now with providing a lot of
variety services to client and customers.
For Economic System: - VF group invest a lot of money every year in VF
Egypt and VF Egypt has powerful financial system to keep revenue rise, which
appears in increasing every year VF revenue.
VF Egypt spent and invest a lot of many to build 4G and VOLTE infrastructure
and also prepare to be ready for 5G technology.
For Technology management: - VF Egypt may be it seems as box mover
where it utilizes the technologies of the vendors such as (Huawei. Ericsson,
cisco, Juniper…) but there are teams develop the application and others
service and provide them to customers.
For Trade system: - VF Egypt has a lot of campaigns to show the powerful of
the VF services and this appears in a lot of media promos and VF sponsors.
And also it appears as VF Egypt has around of 45% or more of mobile
customers in Egypt.
For Public policy: - VF Egypt has a powerful process, policies, ethics, KPIs
which are control and manage all sectors (customers, Employees, services or
applications) in VF Egypt and also follow, respect and restrict to government
policies and laws in Egypt.
Vodafone Egypt reports revenues of EGP 26.4bn in FY 2019/2020.
We can go more through one of service Vodafone Egypt provide to customers,
which is VF Cash.

5. Vodafone Cash
Cairo, June 13th 2013 – For the first time in Egypt and in cooperation with
HDB, Vodafone launched “Vodafone Cash”, a service whereby customers can
transfer money via their mobile phones. Vodafone had acquired the approval
of the NTRA to become the first mobile operator to launch this service in the
Egyptian market, complying with the Central Bank’s policies and using the
most advanced technology that allows for easy operation of the service and
with the highest security measures to ensure customers’ rights.
Vodafone Cash is an E-Wallet provided by Vodafone to make your life easier
and run all your errands with a click.
For Economic System: -
VF Egypt invest a lot of money in VF Cash services as
- VF Egypt create many partnerships with many E-Money services
company like as Fawry, BEE, AMAN, ….
- Making partnerships with many banks to use their ATMs.
- Making the online buying through its service on many sales websites.
VF invest a lot of money to attract all customer to use the VF cash services it
appears in media promos, offers, gifts from Vodafone.
VF invest also in Ana Vodafone app to make the money transfer, billing,
buying easier and become only with one click.
If there a grad to evaluate VF in this part may be it will take full mark as it
shows large effort has been done from VF to digitalize all services and moving
the customers to cashless services.
For Technology management: -
As mention before the VF Egypt may be it seems as box mover, where it
utilizes the technologies of the vendors but here the difference as VF obeys
equipment to provide it is own services and applications, as there are VF
teams develop the applications and others services. And also there is VF
teams provide new service and solutions to customers and Enterprises.
Teams are working to find solutions and services can be made through VF
cash as the services started with only money transfer by going to VF stores.

6. now you can use VF short codes, VF app, other 3rd
parties (Fawery, …) and
many bank ATMs.
Teams are working to develop Ana Vodafone app to be suitable, secure and
easier to use it for all VF Cash services (Money transfer, donation, billing
pays, recharge mobile number, online paying, pay using QR code…) with a
click
For Trade system: -
VF Egypt has a lot of campaigns to show the powerful of the VF cash services
and this appears in a lot of media promos. And also it appears in the growth of
and increasing in the number of the customers using the VF cash service year
by year.
Many promos exist on socials media, street banners, TV Promos, VF as
sponsor for many TV Show, sporting competitions, ….
For Public policy: -
VF Egypt has a powerful process, policies, ethics, KPIs which are control and
manage VF Cash services and money transfer and VF Egypt also follow,
respect and restrict to government policies and laws related to money transfer.
Follow the NTRA policies and licenses. as VF buy license from NTRA to
provide the customers with cash and money transfer through the mobiles.
Follow Egypt central bank laws, process and restrictions on money transfer.
As VF use a limits on daily money transfer, restriction on who use this service
must have valid national ID and data, monitor money transfers all over the
day, month, year to avoid any money laundry and catch any money transfer
issue with respect to the central bank policies.
Follow Egypt government laws related to money and customers.

7. VF Cash services, promo, offers, gift example.

8. NTRA Report about E-Wallet in Egypt
This report is for 2020 year, which shows the increasing of users and monthly
money operations for all mobile operators.
And also show the dominant of Vodafone Cash service.
October 2020 report

9. July 2020 report
Summery: -
- Vodafone Egypt has powerful, great, successful sustainable growth
model which keeps Vodafone Egypt, is the largest telecom company
in Egypt all over period since 1998 till now.
Report References: -
- NTRA reports. (https://www.tra.gov.eg/)
- Vodafone Egypt. (https://web.vodafone.com.eg/)
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