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Brighton SEO 2018 - Eloi CASALI

Eloi Casali
Eloi Casali
Eloi CasaliMarketer at Currently iProspect

"What big agencies have learned from SEO" Analysing the data to understand how SEO affects big marketing campaigns and vice versa, we will look at three core topics : - Surfacing content on the SERP and its impact on PPC - The key to talking about speed optimisation - Voice: a framework to estimate the volume of effort to place on voice in your search strategy. Thanks for reading !

Brighton SEO 2018 - Eloi CASALI

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Eloi Casali
@eloi_casali
What big agencies
have learned from
SEO
https://www.slideshare.net/PayPerClic
SURFACING
CONTENT
CLIENT BRIEF
COMES IN
(UN)CONSCIOUS
BIAS KICKS IN
LOGICAL
APPROACH
CREATIVE
MAGIC
SURFACING
CONTENT
SURFACING
CONTENT
INCREMENTAL
GAINS
VOICE
NOISE
SURFACING
CONTENT
USERS WON’T
HAVE TO VISIT
WEBSITES
ANYMORE
RAND FISHKIN
REFERS TO
“NO CLICK
SEARCHES”
SURFACING
CONTENT SEO TOTAL CTR
PPC TOTAL CTR
PPC QS, AdRank…
THIS PRACTICE HAS A COST...
LITERALLY!
SURFACING
CONTENT
£1.62
£1.68
£1.97
£2.16
£0.891. KNOWLEDGE BOX
2. KNOWLEDGE BOXES
3. KNOWLEDGE BOXES
4. KNOWLEDGE BOXES
5. KNOWLEDGE BOXES
NO CLICK SEARCHES
IMPACT ON PAID SEARCH CPCs:
Ad

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