// the spirit of The/Nudge Foundation: we were wondering how best to marry business principles with empathy to build the foundation for the most awesome non-profit we can create. why don't we co-create what it should be? honest feedback welcome. all ears...

1. never doubt that a small group of thoughtful, committed citizens can
change the world;
indeed, it's the only thing that ever has.
- Margaret Mead

2. // the spirit of

3. honesty is the fastest way to prevent a mistake from turning into a failure
- James Altucher
“honesty” towards our purpose
we strive to stay honest towards our purpose, in every decision, every action, everyday

4. impatience is a virtue
- Ursula Burns
“impatience” towards our goals
we push ourselves everyday to stay action-oriented and decisive, and work impatiently to
get to our goals

5. the great gift of human beings is that we have the power of empathy.
- Meryl Streep
empathy is why we’re together. while poverty alleviation is our organizational cause, we
provide unconditional respect, freedom & support to everyone’s causes.
“empathy” towards others

6. we stay laser-focused on high-scale impact. if we can’t scale it, we park it
focused on “scale”
most people fail in life not because they aim too high and miss, but because they aim too low and hit
- Les Brown

7. there’s a way to do it better - find it
- Thomas Edison
continuous “innovation”
we’re working on really complex problems. there’s no other way but to take risks, try the
untried & push boundaries daily.

8. continuous “innovation”
// the spirit of
“honesty” towards our purpose
“impatience” towards our goals
“empathy” towards others
focused on “scale”

9. do good.
Knowing is not enough, we must apply. Willing is not enough, we must do
- Bruce Lee
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