The document discusses best practices for software engineering projects with customers. It recommends (1) understanding the customer's needs through open communication, (2) providing clear estimates and budgets, (3) collaborating on design and prototypes to ensure customer satisfaction, and (4) maintaining the relationship after a project is completed through support and potential new features. The overall message is that software development requires an ongoing, collaborative process between engineers and customers.

1. Software Engineering
on Everyware
Carlos Rodríguez Domínguez
Everyware Technologies S.L.
Tomás Ruiz López
/everywaretech @everywaretech
{tomas, carlos}@everywaretech.es

2. 1. Let’s talk with the
costumer

3. 1a. Our first meeting

4. 1b. We need to
understand your work/
service/product

5. 1c. What’s our portfolio
in your area

6. 1d. Is a mobile app
suitable for you?
Maybe not…

7. 2. What? When?
How much?

8. 2a. Estimate when,
taking into account what

9. 2b. How much = Days
x People x 100 €

10. 2c. Don’t discuss the
price, discuss what to do

11. 2d. Deliver a clear, but
simple budget
> 80% acceptance rate
But is not enough for us… ;D

12. 3. The “face” of the code:
Design + Storyboard

13. 3a. The graphical design
needs to be clear

14. 3b. The storyboard is key
for customer satisfaction

15. 3c. Do not impose,
explain

16. 4. First prototype: Is the
app already finished?

17. 4a. Your first prototype
must include most of your
storyboard
But not all the functionalities, of course!

18. 4b. Iterate over the design
again! But explain!

19. 5. Let’s code together

20. 5a. One person-One
project = FAIL!
But some times inevitable!

21. 5b. Coordination tools!
Extra work=Less work
Code + TODOs + Communication
NOW LATER

22. 5c. Modeling team
and Viewing team
And exchange the people!
And make them work together!
Leaders? Yes, but carefully chosen
and not always the same people!

23. 5d. Everyone is on the
controller team!
Strictly Model-View-Controller

24. 6. Daily-weekly-
monthly prototypes

25. 6a. The customer is the
most important member
of the development team!
A prototype is not a surprise! is programmed!

26. 6b. Provide a date for the
next prototype - Why on
that date?
Explain! Explain! Explain! Explain!

27. 6c. TIC! TOC!

28. 7. Your app is ready!
Let’s start the project…

29. 7a. We don’t provide
products, we provide software
Software Product = Software + Infrastructure + Marketing +
Manuals + Economical model + CRM + …

30. 7b. …But we need to
help!
Our experience is a great value for the customer!
Give your opinion and… explain!

31. 8. We are here!

32. 8a. A customer is
always a customer
The relationship should never end

33. 8b. Maintainability!
Suggest it!
New features? Technological changes?
New knowledge? Detected bugs?

34. 8c. Comeback to the
beginning if you need it
If you failed: Accept it, take
actions and continue

35. 8d. Train!
Demo!

36. We need to learn and change a lot!
!
Software Engineering is the new
Never-ending Story!
!
Questions? Feedback?